ANALISIS NlAT SlSWA SMU UNTUK MELANJUTKAN STUD1 KE PERGURUAN TlNGGl MELALUI THEORY OF PLANNED BEHAVIOR
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Date
2007-02
Journal Title
Journal ISSN
Volume Title
Publisher
Jurnal Bisnis, Manajemen & Ekonomi Vol 8 No. 3, Universitas Widyatama
Abstract
To comprehend the consumer behaviour is one of the most importance things
amongst others in the field of marketing. This research analyzed the intention of
high school students to continue to higher education. The analysis conducted
through the theory of planned behavior, which is the most popular theory in term of
predicting an individual bvehavior. Through this theory the researcher could analyze
some factors behind individual intention to behave. The factors are attitude toward
behavior, subjective norm, and perceived behavioral control. This research found
that the three factors have no significant correlations to intention to continue to
higher education for the nigh school students, however, they attitude toward
continuing to tertier education are positively. This paper also discussed some
recommendations for higher educations management. The authors tested theory of
planned behavior through two steps structural equation modeling.
Description
Keywords
higher education, high school students, theory of planned behavior, unidimensionality, structural education modeling