Browsing by Author "Zulganef"

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    ANALISIS NlAT SlSWA SMU UNTUK MELANJUTKAN STUD1 KE PERGURUAN TlNGGl MELALUI THEORY OF PLANNED BEHAVIOR
    (Jurnal Bisnis, Manajemen & Ekonomi Vol 8 No. 3, Universitas Widyatama, 2007-02) Zulganef; Lasmanah
    To comprehend the consumer behaviour is one of the most importance things amongst others in the field of marketing. This research analyzed the intention of high school students to continue to higher education. The analysis conducted through the theory of planned behavior, which is the most popular theory in term of predicting an individual bvehavior. Through this theory the researcher could analyze some factors behind individual intention to behave. The factors are attitude toward behavior, subjective norm, and perceived behavioral control. This research found that the three factors have no significant correlations to intention to continue to higher education for the nigh school students, however, they attitude toward continuing to tertier education are positively. This paper also discussed some recommendations for higher educations management. The authors tested theory of planned behavior through two steps structural equation modeling.
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    The Analysis of Banking Consumers’ Attitude toward Non-Cash Transactions Through the Theory of Planned Behavior
    (International Conference of Organizational Innovation (2016 ICOI), Airlangga University, Faculty of Economics and Business, ndonesia; Huaqiao University, Institute of Quantitative Economics, China, 2016-07-26) Zulganef; Gunawan, Hero; Raden Ardian, Raden Ardian
    This study is based on the phenomenon that non-cash transactions in Indonesia are still very low compared with other countries in the world, especially in ASEAN, whereas non-cash transactions are more profitable for economic system of a society. In explaining the phenomenon, the researchers used the Theory of Planned Behavior4 and non-cash payment instruments2 as the basis for an analysis of consumer behavior in non-cash transactions. The sample of this study is 350 bank customers in Bandung, who own and use non-cash payment instruments, especially in the form of cards, including the debit cards, credit cards, ATM cards, and smart cards or e-money. The statistical analysis used is correlation, while the data collection is conducted through verifying the validity and reliability using confirmatory factor analysis. The result is that the attitude towards technology, safety, and comfort are the three variables that can predict consumers’ intention to undertake non-cash transactions. Researchers also discussed several recommendations and further researches related to noncash transactions in Indonesia.
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    ASOSIASI INDIVIDUALISME DAN POWER DISTANCE DENGAN KEWIRAUSAHAAN (ENTREPRENEURSHIP) PADA MAHASISWA BANDUNG
    (Penelitian Internal Universitas Widyatama, 2011-01-03T05:43:44Z) Nursjanti, Farida; Zulganef
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    ASOSIASI INDIVIDUALISME DAN POWER DISTANCE DENGAN KEWIRAUSAHAAN (ENTREPRENEURSHIP) PADA MAHASISWA BANDUNG
    (Jurnal Manajemen Indonesia Vol.9 No.1, Institut Manajemen Telkom Yayasan Pendidikan Telkom, 2009-01) Zulganef; Nursjanti, Farida
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    ASOSIASI INDIVIDUALISME DAN POWER DISTANCE DENGAN KEWIRAUSAHAAN (ENTREPRENEURSHIP) PADA MAHASISWA BANDUNG
    (Konferensi Nasional Penelitian Manajemen 2008, PPM School of Management dan Program MM Universitas Hasanuddin, 2008-11-27) Zulganef; Nursjanti, Farida
    Job seeker statistic in Indonesia shows that Higher Education Institution could not produced graduates which accepted by industries. The industries in Indonesia still need employees, but the Indonesia job seekers, especially educated job seekers, could not meet the competencies that required by industries. (Eman Suparno, minister of workers, Opinion and Editorial www.thejakartapost.com, September 25, 2006). One of alternatives to reduced educated unemployment in Indonesia is give them some entrepreneurships characteristics that could drive or motivate the educated unemployment. The higher educational institutions could make some contributions to solve the problems start by some culture dimensions since culture is mental program that could change attitude or behavior. This research correlate Hofstede’s culture dimensions with some entrepreneur characteristics. If the higher educational institutions know the relations between Hofstede’s dimensions and the characteristics of students, so the higher educational institutions could find the starting point. The Hofstede’s culture dimensions is considered as variables that could make an impact to the characteristics of entrepreneurships.
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    THE ASSOCIATION OF ENTREPRENEURSHIP AND HOFSTEDE’S MASCULINITY AND UNCERTAINTY AVOIDANCE ON BANDUNG HIGHER EDUCATION STUDENTS
    (Universitas Widyatama, 2009) Zulganef; Munabi, Salim
    Job seeker statistic in Indonesia shows that Higher Education Institution could not produce graduates who are accepted by industries. Industries in Indonesia still need employees, but Indonesian job seekers, especially educated job seekers, could not meet the competencies required by industries. (Eman Suparno, Minister of Workers, Opinion and Editorial www.thejakartapost.com, September 25, 2006). One of alternatives to reduce educated unemployment in Indonesia is by encouraging them to actualize their entrepreneurships characteristics, since zulganef and mudzakar (2008) found some entrepreneur characteristics in some higher education students. Universities could make some contributions to solve the problems starting by comprehending relationship between some culture dimensions and entrepreneurships characteristics, since culture is a mental program that could change attitude or behavior. Understanding the relations between culture dimensions and entrepreneurships will make higher educational institutions easier to develop their curriculum with entrepreneurships content, since masculinity and uncertainty avoidance are apart of mental programs designed by society, at least they have some empiric justification. The Hofstede‟s culture dimensions are considered as variables that could have an impact to the characteristics of entrepreneurships. This research found that masculinity has positive relationships with entrepreneurship characteristics, while uncertainty avoidance has negative correlations with entrepreneurship characteristics.
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    CLUSTER ANALYSIS IN THE DETERMINATION OF WIDYATAMA UNIVERSITY STUDENTS SEGMENTS
    (11th Annual SEAAIR Conference, 2011-11-04) Rachim, Taufik; Zulganef
    One of the important thing in the company's activities is marketing strategy. Marketing strategy could be developed through the process of segmenting - targeting - and positioning. This research is part of a development strategy based on Segmenting - Targeting - and positioning process. This study examines the segments that can be used as a base by a university, especially the University of Widyatama in determining the main segmentts), target and position of the university. Through cluster analysis, this research showed that the segment of Widyatama University could be divided into four profile segments, namely: the first profile is consists of variable age, semester, the domicile, and sibling; the second profile is consists of gender; the third profile consists of department, and the fourth profile is consists of parents job status.This research shows that the institution, in this case Widyatama University should considers the 4 segments to make marketing policies, such as product (curriculum), promotion and price. For example, the curriculum should considers gender, and promotion should considers siblings and parents job. The only widyatama students as respondents is a limitation of this research, it should be validate into other university students as respondents.
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    THE EFFECT OF JOB DISCIPLINE AND WORK ENVIRONMENT ON THE PERFORMANCE OF EMPLOYEES IN BANDUNG INDONESIA
    (Solid State Technology, 2020) Adnansyah, Ilham; Ramlan, Raihansya Hib’batullah; Pratama, Adistya Putra; Hermanto, Dizka; Zulganef
    Today's grounding world is growing stronger, and many business leaders fight healthy to win each other's current business, so it is suggested that each individual should be able to maintain his or her business to survive in the business world, as well as enterprise. Inside a company, there are a number of employees who are responsible for keeping the business run by the company. In order for companies to last a considerable amount of time, it is expected to require companies to have qualified employees and human management as well as to play an essential role in their lifetime. The study USES a quantitative approach method, it analyzes the effect work discipline and work environment have on employees' performance. The methods used to collect data in this study use the questionnaire's method. With a remarkably impressive sampling of all 129 employees. As for the measurement used to measure a respondent's answer is to use the Likert scale. How to present the respondents with a statement list as a tool for collecting data or information from the respondents? Each statement is available with choice and is given a score as a weight of the answer asked. As the result of this study shows, work discipline has a positive and significant impact on employees' performance and the work environment has a positive and significant impact on employees' performance in Bandung, Indonesia.
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    THE EFFECT OF JOB DISCIPLINE AND WORK ENVIRONMENT ON THE PERFORMANCE OF EMPLOYEES IN BANDUNG INDONESIA
    (Solid State Technology Volume: 63 Issue: 4, 2020) Adnansyah, Ilham; Ramlan, Raihansya Hib’batullah; Pratama, Adistya Putra; Hermanto, Dizka; Zulganef
    Today's grounding world is growing stronger, and many business leaders fight healthy to win each other's current business, so it is suggested that each individual should be able to maintain his or her business to survive in the business world, as well as enterprise. Inside a company, there are a number of employees who are responsible for keeping the business run by the company. In order for companies to last a considerable amount of time, it is expected to require companies to have qualified employees and human management as well as to play an essential role in their lifetime. The study USES a quantitative approach method, it analyzes the effect work discipline and work environment have on employees' performance. The methods used to collect data in this study use the questionnaire's method. With a remarkably impressive sampling of all 129 employees. As for the measurement used to measure a respondent's answer is to use the Likert scale. How to present the respondents with a statement list as a tool for collecting data or information from the respondents? Each statement is available with choice and is given a score as a weight of the answer asked. As the result of this study shows, work discipline has a positive and significant impact on employees' performance and the work environment has a positive and significant impact on employees' performance in Bandung, Indonesia.
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    EKSISTENSI NILAI (VALUE) RELIGI DALAM PERILAKU CALON KONSUMEN PERGURUAN TINGGI DI JAWA BARAT
    (Konferensi Nasional Forum Manajemen Indonesia, FE Universitas Airlangga, 2010) Zulganef; Garniwa, Iwa
    Value is important concept in marketing since the marketing is a value exchange between two fractions, hence the value can not be ignored in the field of marketing, especially in the field of consumer behavior. This research aim is to explore the existence of value in higher educational institution west java consumers. The consumers are candidate of higher educational institutions, those are the student of high school. Through multidimensional scaling technique, this research shows that there is a value which underlining perception of consumers of higher education institution when student perceives higher educational institution attributes.
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    EKSPLORASI PROFIL DEMOGRAFIK DAN PSIKOGRAFIK KEWIRAUSAHAAN (ENTREPRENEURSHIP) MAHASISWA BANDUNG
    (Universitas Tarumangara, 2011-01-03T04:50:09Z) Mudzakar, Mochammad Kohar; Zulganef
    Tujuan penelitian adalah untuk mengidentifikasi profil demografik dan psikografik kewirausahaan mahasiswa Bandung, mengembangkan profil demografik dan psikografik mahasiswa sebagai dasar untuk penelitian-penelitian lebih lanjut, dan mengkonfirmasi teori-teori profil kewirausahaan yang sudah pernah diteliti sebelumnya, misalkan kofirmasi terhadap penelitian Kazmi (1999). Penelitian dilakukan terhadap mahasiswa Fakultas Ekonomi dan Fakultas Bisnis dan Manajemen Universitas Widyatama serta mahasiswa manajemen bisnis telekomunikasi Institut Manajemen Telkom Bandung masing-masing disebar 150 kuesioner. Jumlah responden yang terjaring dalam penelitian ini 278 kuesioner, yang menunjukkan respon 93%, kuesioner yang layak diolah 267exp. Hasil penelitian menjelaskan keberadaan beberapa karakteristik kewirausahaan: a). usia responden menjelaskan perbedaan yang terjadi antara mahasiswa yang mempunyai kepribadian kewirausahaan dan yang tidak mempunyai kepribadian kewirausahaan b). semester yang sedang dijalani oleh responden menjelaskan perbedaan yang terjadi pada mahasiswa yang mempunyai kompetensi kewirausahaan dan yang tidak memiliki kompetensi kewirausahaan c). suku bangsa responden dapat menjelaskan perbedaan yang terjadi pada mahasiswa yang memiliki filsafat pegangan hidup dan yang tidak memiliki filsafat pegangan hidup d). suku bangsa juga dapat menjelaskan perbedaan yang terjadi pada mahasiswa yang memiliki kompetensi kewirausahaan dan yang tidak memiliki kompetensi kewirausahaan e). pekerjaan orang tua dapat menjelaskan perbedaan yang terjadi pada mahasiswa yang memiliki kompetensi kewirausahaan dan yang tidak memiliki kompetensi kewirausahaan. Hal ini menunjukkan bahwa tiga karakteristik kewirausahaan di India yang dikemukakan oleh Kazmi (1999), yaitu filsafat pegangan hidup, kepribadian, dan kompetensi kewirausahaan juga terdapat pada mahasiswa Bandung.
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    THE EXISTENCE OF OVERALL SATISFACTION IN SERVICE CUSTOMER RELATIONSHIP'S
    (MAGISTER MANAGEMENT UGM, 2006-09) Zulganef
    Garbarino and Johnson (1999)find that there is no correlation between overall satisfaction and loyalty in the field of customer relationship. Their$nding indicates that satisfaction is no longeran important issue in managing service organizations. This research investigates the existence of satisfaction in service organizations, which have relationships with customers. Contrary to Garbarino and Johnson's (1999) finding, this research finds that overall satisfaction, through commitment, has a relationship with loyalty. Hence, customer satisfaction is still a main issue with respect to managing service organizations, especially service organizations that have customer-relationship strategy. Survey method was conducted to test- 12 hypotheses, and the sample of this research is customers of credit cardholders and supermarket. cardholders. Sample size is 382 consisting of 196 (51.3%) credit cardholders and I86 (48.7%) supermarket cardholders. Data were analyzed using two-step structural equation modelling technique. In addition, this research also shows that investigators and managers should pay attention to affects, because affects have a unique role in relationship customer behavior
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    FAKTOR INTERNAL, EKSTERNAL, DAN SITUASIONAL YANG MENENTUKAN NIAT KONSUMEN UNTUK MEMBELI ULANG
    (Jurnal Manajemen Indonesia, Sekolah Tinggi Manajemen Bisnis Telkom, Vol.6, No.3, 2006-10) Zulganef
    This paper revealed the application of attribution theory to comprehend consumer behavio1: Meaning that the theory could be places as an ''umbrella" to study consumer behavior. Attribution theory is a social psychology theory that explained the certain reasons why people do some actions in daily social life. Through literature review, the writer found that factors determined consumer intention to buy are internal, external, and situational factors.
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    HIGHER EDUCATION STRATEGIC ANALYSIS BASED ON PERCEPTUAL MAPPING OF PROSPECTIVE STUDENTS IN BANDUNG
    (8th Widyatama International Seminar on Sustainability (WISS 2016), Widyatama University, 5 - 8, 2016-09) Zulganef; Rachim, Taufik
    This study aimed to analyze the position of some universities in Bandung, especially the position of Widyatama University. The analysis was conducted through perceptual mapping created through a technique called Multidimensional Scaling (MDS). The position of Higher Education mapped based on 8 attribute and 7 Colleges as references in the perceptual map. Based on 8 perceptual map attribute preferences and the position of each Universities, the authors analyzed competitive advantages and disadvantages, and similarity amongst the universities. Sample size is 750 respondents.The respondents are prospective students of Higher Education. This paper Also Discussed the results of research and made some Recommendations.
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    HUBUNGAN BRAND IMAGE DAN KUALITAS JASA DENGAN LOYALITAS KONSUMEN ELFA MUSIC SCHOOL CABANG ANTAPANI BANDUNG
    (1st National Conference on Business, Management, and Accounting, Universitas Pelita Harapan,, 2015-03-19) Zulganef; Rachim, Taufik; Kusumadewi, Deasy
    This study aims to examine the response of consumers on brand image and service quality on customer loyalty in Elfa Music School of Bandung. Preliminary data of the observation of this study indicate that the number of consumers Elfa Music School (EMS) has increased. Whereas, Elfa Music School (EMS) course prices tend to increase year by year. The condition is contrary to the theory of demand which reveals that "if the price rises, the demand will decrease." Based on gap between the phenomenon and the theory, the authors assumed that the increase in demand, in this case the consumer loyalty in Elfa Music School (EMS) is not affected by the price, but is influenced by other variable, those are brand image and quality of services provided by EMS. The results showed that brand image and quality of services have a relationship with customer loyalty, so it can be said that the increase in consumer EMS does not occur because of the price, but because of the image of the brand and the quality of service provided by EMS. The authors also made some recommendations.
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    HUBUNGAN IMPLEMENTASI RELATIONSHIP MARKETING DENGAN LOYALITAS PELANGGAN PADA BLACKPEPPER RESTO DAN CAFE BANDUNG
    (DeReMa Jurnal Manajemen, Jurusan Manajemen Fakultas Ekonomi Universitas Pelita harapan, Vol.9, No.1, 2014-05) Ardeliasari, Mayang Aska; Zulganef
    The aim of this study is to investigate the relationship of Relationships Marketing Implementation and customer loyalty in Blackpepper Resto Cafe Bandung. Authors use four variables suggested by Evan and Laskin (in Wibowo, 2006) which representing the relationship marketing implementation, namely: understanding customer expactation (UCE), Building Service Partnership (BSP), Empowering Employees (EE), and Total Quality Management (TQM). The population of this study is blackpepper resto cafe consumers in Bandung, the sample size is 150 and analyzed through rank spearman correlations. The result shows that all variables respresenting relationships marketing implementation have significance relationships with customer loyalty, in addition the Building Partnership Service is the biggest contribution to customer loyalty. The authors also made some recommendations, limitations, and further research.
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    HUBUNGAN KEPUASAN DAN KEPERCAYAAN MAHASISWA TERHADAP LEMBAGA PENDIDIKAN TINGGI DENGAN KEINGINAN UNTUK MEMBUJUK CALON MAHASISWA MELANJUTKAN STUDI KE PERGURUAN TINGGI
    (Jurnal Manajemen Teori dan Terapan, Tahun I No.2, FAKULTAS EKONOMI UNIVERSITAS AIRLANGGA SURABAYA, 2008-08) Zulganef; Murni, Asfia
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    Hubungan Kepuasan, Kepercayaan, Dan Komitmen Dengan Kegiatan Opinion Leaderships Produk Politik Pada Mahasiswa Jawa Barat
    (2011-01-05T04:16:51Z) Zulganef; Nursjanti, Farida; Garniwa, Iwa
    Intention to vote in general election is one of the most important things in the consumer behavior field, especially in political marketing. However, not many research investigate the existence of intention to vote in general election. The existence of intention to vote shows that people in a country tend to participate in his or her country political process, especially in developing his or her country. This mean that the Intention to vote is a crucial part in socialization of general election ideas and activities. This research investigated the existence opinion leadership in the general election participants, and relationships between attitude toward politics attributes (Attitude toward General Election participants, process, and candidate president programs), trust, commitment, and opinion leaderships. The results of this research will contribute to consumer behavior theory, politics, and marketing practice as well. Through the findings of this research, general elections commission and political party managers could make a better marketing planning and strategy. This research conducted on higher education students, since the higher education students are the largest part of participants in Indonesia General Elections, and they are also the largest general election participants who has right to vote legally. This research used cognitive psychology as a paradigm, and shows the paradigm was supported empirically, and expressed that the students more favorable to program than the candidate
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    IDENTIFIKASI KEBERADAAN KEPEMIMPINAN OPINI (OPINION LEADERSHIP) PADA PRODUK FESYEN, PERGURUAN TINGGI, DAN POLITIK
    (The 1st PPM National Conference on Management Research, Sekolah Tinggi Manajemen PPM Jakarta, 2007-04) Zulganef; Nursjanti, Farida; Garniwa, Iwa
    Opinion Leadership is one of the most important thing in consumer behavior field. However, there are not so many research that investigate the existence of opinion leadership in fesyen, higher education, and general election products. This research investigated the opinion leadership of students of Universities in Bandung related to fesyen, higher education, and general election products. Additionally, this research is verified some conflicting in opinion leadership previous research. The result of this research will make contribution to consumer behavior theory and marketing practice as well. Through the findings of this research, managers could make a better marketing planning and strategy. Based on previous research, we could raised the existence of opinion leadership in students of higher education in Bandung. To meet the objectives of this research, we use descriptive statistics and contingency table. This research also discuss the results of the research, made some recommendations, and limitations.