THE INFLUENCE OF RETAILING MIX AND CUSTOMER RELATIONSHIP FOR RETAIL IMAGE
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Date
2015-11-05
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Publisher
"The Fourth International Conference on Entrepreneurship and Business Management (ICEBM 2015), Universitas Tarumanagara, Universiti Sains Malaysia, Dusit Thani College, Kun Shan University, Universitas Ciputra
Abstract
This research is conducted to analyze the influence of Retailing Mix and Customer Relationship on Retail Image at
Alfamart Minimarket Bandung. The Goal of this research is also to know the Retailing Mix and Customer Relationship
that influence the Retail Image, supporting factors and how the problems take place.
The descriptive-verificative method is used in this research. Data collection methods are literature and field studies.
Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers
at Alfamart Bandung. The sistematic sampling is used as sampling tecgnique. Data are analyzed by qualitative analysis
and correlation regresion statistical.
The analysis confirms that there are Retailing Mix and Customer Relationship influences on Retail Image at Alfamart
Minimarket Bandung. That is, if Retailing Mix and customer relationship considered constant, then the retail image
will increase.
Description
Keywords
Retailing Mix, Customer Relationship, Retail Image