THE INFLUENCE OF RETAILING MIX AND CUSTOMER RELATIONSHIP FOR RETAIL IMAGE

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dc.contributor.authorKurniawan, Ryan
dc.contributor.authorSucherly
dc.contributor.authorSurachman
dc.contributor.authorMulyana, Asep
dc.date.accessioned2016-02-16T02:31:34Z
dc.date.accessioned2019-10-21T11:50:28Z
dc.date.available2016-02-16T02:31:34Z
dc.date.available2019-10-21T11:50:28Z
dc.date.issued2015-11-05
dc.description.abstractThis research is conducted to analyze the influence of Retailing Mix and Customer Relationship on Retail Image at Alfamart Minimarket Bandung. The Goal of this research is also to know the Retailing Mix and Customer Relationship that influence the Retail Image, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at Alfamart Bandung. The sistematic sampling is used as sampling tecgnique. Data are analyzed by qualitative analysis and correlation regresion statistical. The analysis confirms that there are Retailing Mix and Customer Relationship influences on Retail Image at Alfamart Minimarket Bandung. That is, if Retailing Mix and customer relationship considered constant, then the retail image will increase.en_US
dc.identifier.isbn978-979-9234-54-4
dc.identifier.urihttp://repository.widyatama.ac.id/handle/123456789/6625
dc.language.isoenen_US
dc.publisher"The Fourth International Conference on Entrepreneurship and Business Management (ICEBM 2015), Universitas Tarumanagara, Universiti Sains Malaysia, Dusit Thani College, Kun Shan University, Universitas Ciputraen_US
dc.relation.ispartofseries;KII.FD.013
dc.subjectRetailing Mixen_US
dc.subjectCustomer Relationshipen_US
dc.subjectRetail Imageen_US
dc.titleTHE INFLUENCE OF RETAILING MIX AND CUSTOMER RELATIONSHIP FOR RETAIL IMAGEen_US
dc.typePresentationen_US
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