Browsing by Author "Sucherly"

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    THE EFFECT OF CUSTOMERS VALUE ON TOURIST PURCHASE SATISFACTION (Case Study on West Java MSMEs)
    (Solid State Technology Volume: 63 Issue: 5, 2020) Utarsih, Henny; Suryana, Yuyus; Sucherly; Sari, Diana
    The study purposed in perceiving and analyzing the Tourist Customers Value on the purchasing decision of small-medium enterprises tourism in West Java. The research method applied in this research were descriptive and verification. The data were obtained from 100 participants. The sampling method used in this research was non-probability sampling technique; and the method of data obtaining was using purposive sampling method. Data analysis was performed with SmartPLS version 3.0 software. In this research, the outer and inner model data measurement techniques were applied and also generated the hypothesis testing. Based on the results of the study, it could be inferred that the Customer Value had a significant influence on Purchasing Decisions; it led to a concept where the better the MSME’s customers value in the tourism aspect, the higher the purchasing decision.
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    THE INFLUENCE OF RETAILING MIX AND CUSTOMER RELATIONSHIP FOR RETAIL IMAGE
    ("The Fourth International Conference on Entrepreneurship and Business Management (ICEBM 2015), Universitas Tarumanagara, Universiti Sains Malaysia, Dusit Thani College, Kun Shan University, Universitas Ciputra, 2015-11-05) Kurniawan, Ryan; Sucherly; Surachman; Mulyana, Asep
    This research is conducted to analyze the influence of Retailing Mix and Customer Relationship on Retail Image at Alfamart Minimarket Bandung. The Goal of this research is also to know the Retailing Mix and Customer Relationship that influence the Retail Image, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at Alfamart Bandung. The sistematic sampling is used as sampling tecgnique. Data are analyzed by qualitative analysis and correlation regresion statistical. The analysis confirms that there are Retailing Mix and Customer Relationship influences on Retail Image at Alfamart Minimarket Bandung. That is, if Retailing Mix and customer relationship considered constant, then the retail image will increase.