Browsing by Author "Hidayah, Riski Taufik"

Now showing 1 - 14 of 14
  • No Thumbnail Available
    Item
    THE CREATION OF TOURISM EXPERIENCES QUALITY TO INCREASE THE INTENTION OF TOURIST LOYALTY (Study of Ciletuh-Palabuhanratu Geopark Visitors, West Java)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Hidayah, Riski Taufik; Hurriyati, Ratih; Hendrayati, Heny; Wibowo, Lili Adi; Gaffar, Vanessa
    The competition makes a research of tourist loyalty seen as important because all efforts to retain tourists will be far more efficient when compared to businesses and efforts to attract new tourists to visit. This research aims to determine the effect of the experience quality of on the intention of Ciletuh-Palabuhanratu Geopark tourist loyalty in West Java. The factors tested in this research are the experience quality and the intention of loyalty. The research method used is verification methods. The population in this research are tourists who have visited the Ciletuh-Palabuhanratu Geopark. The sampling technique used in this research is Non Probability Sampling with a purposive sampling method with total sample of 100 respondents. The analytical method used in this research is the analysis of the Spearman rank correlation coefficient and the coefficient of determination at a significant level of 5%.
  • No Thumbnail Available
    Item
    THE EFFECTS OF MOBILE SERVICE QUALITY AND E-RECOVERY SERVICE QUALITY ON E-SATISFACTION IN BUKALAPAK APPLICATION USERS
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Hidayah, Riski Taufik; Tauwli, Muhammad Dzil Fadhli; Saefudin, Nugraha
    The purpose of this study was to find out how much influence the quality of mobile-based services and the recovery of electronic services to the satisfaction of users of the Bukalapak trading application. The research uses descriptive methods and the method of verification with the population are consumers who have shopped with the Bukalapak buy and sell application represented by 200 respondents. The analytical method used is Rank Spearman correlation, coefficient of determination, and t test with a significance level of 5% with the use of IBM Statistics 24 SPSS software. The results showed that mobile service quality contributed to the effect of e-satisfaction by 60.84% and e recovery service quality contributed 43.03% to e-satisfaction. Some aspects that can be of concern are companies need to review and pay attention to speed in responding to complaints from consumers and allowance to users of the Bukalapak application as a sign of apology for the inconvenience of malfunctions of the application.
  • No Thumbnail Available
    Item
    THE ELECTRONIC SERVICE QUALITY IN INCREASING CONSUMER'S INTEREST TO SHOP FOR FASHION PRODUCTS IN ZALORA INDONESIA
    (Solid State Technology Volume: 63 Issue: 3, 2020) Hidayah, Riski Taufik; Kinanta, Deandra; Solihin, Ismail; Nugraha, Deden Novan Setiawan
    The growth of e-commerce in Indonesia has become one of the fastest growing digital economy industries, so this is followed by a more competitive business situation. Zalora provides an innovation in the form of the application of artificial intelligence to provide a more memorable shopping experience. The purpose of this research was to determine the effect of electronic service quality in increasing consumer interest in shopping again at Zalora Indonesia. The population in this research are consumers who have shopped at Zalora. The analytical method used is the test spearman rank correlation coefficient, t test and determination coefficient test. The research finding that the quality of electronic services contributes to consumer interest in repeat buyers by 79.03%.
  • No Thumbnail Available
    Item
    HUMAN RESOURCE MANAGEMENT SRATEGIES TO IMPROVE PERFORMANCE OF FAMILY COMPANY
    (International Conference on Enterpreneurship Business and Management 2012, Program Magister Manajemen Universitas Tarumanagara Jakarta‐Indonesia, 2012-10-18) Suhardi, Agatha Rinta; Hidayah, Riski Taufik
    This paper aims as a result of a research study of family company on improving company performance by developing employee motivation and employee orientation to the future. Method of approach made by a review of concepts, EOS conducted a survey and distributing questionnaires to 52 respondents representing all the divisions that exist in a family firm. The results of the survey EOS entrepreneurial culture was the highest support in improving company performance. Improved performance of family company affected several aspects : shortening the bureaucracy and regulations, employee motivation, providing a clear career path, an opportunity for employees to own shares of the company as a sign of deep loyalty and commitment among employees to the company. In family companies, employee involvement as a shareholder in a company has a variety of benefits. For example, the availability of sufficient capital to support the production process of the company, increasing employee loyalty and a sense of belonging to the company, increasing employee motivation for the implementation of the Corporate Entrepreneurial (CE).
  • No Thumbnail Available
    Item
    INCREASED INTENTION TO USE THE APPLICATION THROUGH BRAND TRUST AND QUALITY OF SERVICE (Research Study on Users of the Dana E-Money Application)
    (WIBEST-III, 2022) Salwa, Sekar; Hidayah, Riski Taufik; Maulida, Alya; Putri, Agfanita; Permana, Nurul Suryaningtyas; Larasati, Maudy
    -
  • No Thumbnail Available
    Item
    INCREASED INTENTION TO USE THE APPLICATION THROUGH BRANDTRUST AND QUALITY OF SERVICE (Research Study on Users of the Dana E-Money Application)
    (WIBEST-III, 2022) Salwa, Sekar; Hidayah, Riski Taufik; Maulida, Alya; Putri, Agfanita; Permana, Nurul Suryaningtyas; Larasati, Maudy
    -
  • No Thumbnail Available
    Item
    INCREASING REPETITION VISITS OF DOMESTIC TRAVELERS THROUGH DESTINATION ATTRIBUTES (Study of Ciletuh-Palabuhanratu Geopark Visitors, West Java)
    (Solid State Technology Volume: 63 Issue: 3, 2020) Hidayah, Riski Taufik; Rahayu, Agus; Hadithya, Riyan
    The Covid 19 pandemic has made every country stop the inflow of foreign tourists. The tourism sector needs to shift its focus to domestic tourists. Geopark as a destination offers geological, biological and cultural diversity into a different tour package compared to other tourist destinations. This research aims to determine the effect of destination attributes on tourists' interest in making a return visit to Ciletuh-Palabuhanratu Geopark in West Java. The research method used is verification methods. The population in this research are tourists who have visited the Ciletuh-Palabuhanratu Geopark with total sample of 100 respondents. The analytical method used in this research is simple linear regression analysis test, t test and test of the coefficient of determination. This research found that destination attributes have a positive effect of 21% on tourists' interest in making return visits.
  • No Thumbnail Available
    Item
    THE INFLUENCES OF TOURISM EXPERIENCE AND DESTINATION IMAGE ON THE INTENTION OF LOCAL TOURISTS TO REVISIT TO CILETUH - PALABUHANRATU GEOPARK
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Hidayah, Riski Taufik
    West Java Province is the province with the largest number of destinations and visit levels in Indonesia. One of the leading destinations is the Ciletuh - Palabuhanratu which is in Sukabumi Regency area. Ciletuh – Palabuhanratu Geopark received recognition from Unesco as an international standard Geopark. But it still has not been able to increase the level of visits significantly in Sukabumi district. This study aims to determine how much influence tourism experience and destination image on the intention of local tourists to revisit to Ciletuh - Palabuhanratu Geopark. The research method used in this research is descriptive and verification method, the population is local tourists who have visited a Ciletuh - Palabuhanratu Geopark tourist attraction with a total sample of 100 respondents. The data analysis method used in this study is Multiple Regression Analysis using the Statistical Package for the Social Science (SPSS) program.
  • No Thumbnail Available
    Item
    MOBILE SERVICE QUALITY, PERCEIVED USEFULNESS, AND PERCEIVED EASE OF USE TO IMPROVE CUSTOMER SATISFACTION (STUDY ON BCA MOBILE APPLICATION USERS)
    (Solid State Technology, 2020) Berlianne, Jelsi Ratu; Koswara, Juniar Sismonieka; Handayani, Restianna; Fachrizal, Fauzan Achmad; Hidayah, Riski Taufik
    This research intent to determine how much influence the quality of mobile service, perceived usefulness and perceived ease of use on customer satisfaction of users of the M-banking BCA Mobile application. The research method used is descriptive methods and verification method with a population of all BCA Mobile application users represented by 100 respondents. The analytical methods used are the Spearman Rank correlation, the coefficient of determination, and the T test with data analysis at the 5% significant level. The program used in analyzing the data is IBM SPSS Statistics ver. 25.0. The result showed that mobile service quality, perceived usefulness, and perceived ease of use had a positive effect on customer satisfaction.
  • No Thumbnail Available
    Item
    MOBILE SERVICE QUALITY, PERCEIVED USEFULNESS, AND PERCEIVED EASE OF USE TO IMPROVE CUSTOMER SATISFACTION (Study on BCA Mobile Application Users)
    (Solid State Technology Volume: 63 Issue: 5, 2020) Berlianne, Jelsi Ratu; Koswara, Juniar Sismonieka; Handayani, Restianna; Fachrizal, Fauzan Achmad; Hidayah, Riski Taufik
    This research intent to determine how much influence the quality of mobile service, perceived usefulness and perceived ease of use on customer satisfaction of users of the M-banking BCA Mobile application. The research method used is descriptive methods and verification method with a population of all BCA Mobile application users represented by 100 respondents. The analytical methods used are the Spearman Rank correlation, the coefficient of determination, and the T test with data analysis at the 5% significant level. The program used in analyzing the data is IBM SPSS Statistics ver. 25.0. The result showed that mobile service quality, perceived usefulness, and perceived ease of use had a positive effect on customer satisfaction.
  • No Thumbnail Available
    Item
    MODALITY ANALYSIS IN DONALD TRUMP’S SPEECHES ON POLITICAL DETERMINANT OF COVID-19
    (Solid State Technology Volume: 63 Issue: 3, 2020) Nugraha, Deden Novan Setiawan; Segarwati, Yulia; Nugraha, Nugi Mohammad; Hidayah, Riski Taufik
    One of the most important sign systems for humans is language. Language represents strength and is very instrumental in achieving national goals as well international of a nation. Superintensive use of language, including therein the abuse of language in its various aspects is so prominent in the world of politics in America. In the era of market and information globalization, it is difficult to imagine a forum or political communication platform that is free from market or state influence. The product of fighting and political engineering has given rise to a more power structure emphasizing the larger executive role. Some of the language distortions in political communication are language as a mask and language as representation, and language as ideology. The language used among other things, therefore the power held by the rulers can still survive. The availability of public space will be effective in generating counter discourse if balanced with structural changes in society, especially regarding relationships between the elite and the masses. This research describes the choice of words spoken by the political elite in representing their power. The data in this study are Donald Trump's remarks relating to power. The data source in this study is the Corpus of Contemporary American English (COCA).
  • No Thumbnail Available
    Item
    Pengaruh Sponsorship terhadap Brand Image Pada Orca Company / EAT
    (Universitas Widyatama, 2008-07) Hidayah, Riski Taufik
    Skripsi ini disusun oleh Riski Taufik Hidayah (02.04.307), dengan judul â Pengaruh Sponsorship terhadap Brand Image EATâ . Di dalam penyusunan skripsi ini penulis di bawah bimbingan Ibu Maya Ariyanti, S.E., M.M., selaku dosen pembimbing. Adapun tujuan dari penelitian ini yaitu:Untuk mengetahui pelaksanaan sponsorship yang dilakukan ORCA COMPANY/EAT Shop Bandung. untuk mengetahui tanggapan responden tentang sponsorship yang dilakukan oleh ORCA COMPANY/EAT, untuk mengetahui pendapat responden tentang brand image ORCA COMPANY/EAT, untuk mengetahui sejauhmana sponsorship pengaruh terhadap brand image ORCA COMPANY/EAT. Metode yang digunakan oleh penulis dalam penelitian ini adalah metode penelitian deskriptif yaitu suatu penelitian yang bertujuan untuk menggambarkan sifat sesuatu yang sedang berlangsung pada saat penelitian dilakukan dan memeriksa sebab-sebab dari suatu gejala tertentu serta menggambarkan pengaruh antar variabel untuk memperoleh data yang akan dipergunakan dan diolah Adapun dalam penelitian ini dilakukan pada ORCA Company/EAT dengan mengambil sampel sebanyak 130 responden. Tanggapan responden tentang pelaksanaan sponsorship yang dilakukan oleh ORCA Company/EAT dapat dikatakan baik (setuju). Tanggapan responden tentang brand image EAT dapat dikatakan baik (setuju). Untuk mengetahui seberapa kuat hubungan sponsorship terhadap brand iamge ORCA Company/EAT, maka dilakukan uji stasistik dengan menggunakan korelasi rank spearman yang menunjukkan bahwa pengaruh sponsorship terhadap brand image adalah cenderung kuat dan keduanya mempunyai pengaruh yang searah. Sedangkan hasil analisis koefisien determinasi (Kd) = 37,6 % menunjukkan bahwa sponsorship memberikan pengaruh terhadap brand image, sedangkan sisanya yaitu 62,4 % dipengaruhi oleh variabel lainnya yang tidak diteliti oleh penulis. Berdasarkan pengujian hipotesis didapat bahwa thitung lebih besar dari ttabel maka terbukti bahwa Sponsorship memiliki pengaruh yang signifikan dengan Brand Image. Sehubungan dengan hasil penelitian dan pembahasan yang dilakukan, hipotesis yang semula diajukan yaitu : â Kegiatan sponsorship akan berpengaruh positif terhadap pembentukan dan peningkatan brand image, dapat diterima. Kata Kunci : Sponsorship, Brand Image
  • Thumbnail Image
    Item
    PENGEMBANGAN BISNIS PERPUSTAKAAN MELALUI KOMUNITAS PENCINTA BUKU
    (Forum Manajemen Indonesia ke 4, Fakultas Ekonomi Universitas Islam Indonesia, 2012-11-13) Hidayah, Riski Taufik
    -
  • No Thumbnail Available
    Item
    THE ROLE OF PROMOTION STRENGTHENING POSITIONING IN BANDUNG CITY (Case study 7 Priority Programs in Bandung city)
    (International Seminar , Universitas Mercubuana, 2012-12-12) Hidayah, Riski Taufik; Wiludjeng, Sri
    The research was conducted in Bandung city community by taking a sample of 100 people. This study aims to identify three main issues namely, how the community feedback on the implementation of promotions in order to strengthen the positioning of Bandung city, and how the positioning of Bandung city, and how large the role of promotion in order to strengthen the positioning of Bandung city in the case studies of 7 priority programs in Bandung. The purpose of this study as a whole is to determine how large a role in strengthening the promotion of positioning of Bandung city in the case study of 7 Priority Programs of Bandung city. Using the Spearman’s correlation analysis and obtained a yield of 0.293 which means, that the promotion by positioning has a weak association, whereas the tests of significance obtained sigma α (0.003 <0.05). It can be explained that relation of campaigns and positioning has positive relationships and weak. It is thought to be cause of less aggressive promotional activity undertaken Bandung City, because there are many people who do not understand Bandung City and do not feel the benefits of seven priority programs of Bandung. It is recommended that Bandung City conduct promotional activities intensively and aggressively in order to position of Bandung city as the service city that are dignified, and the need for consistency of the government to implement the programs running.