THE INFLUENCES OF TOURISM EXPERIENCE AND DESTINATION IMAGE ON THE INTENTION OF LOCAL TOURISTS TO REVISIT TO CILETUH - PALABUHANRATU GEOPARK
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Date
2019
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Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue
Abstract
West Java Province is the province with the largest number of destinations and visit levels in Indonesia. One of the leading destinations is the Ciletuh - Palabuhanratu which is in Sukabumi Regency area. Ciletuh – Palabuhanratu Geopark received recognition from Unesco as an international standard Geopark. But it still has not been able to increase the level of visits significantly in Sukabumi district. This study aims to determine how much influence tourism experience and destination image on the intention of local tourists to revisit to Ciletuh - Palabuhanratu Geopark. The research method used in this research is descriptive and verification method, the population is local tourists who have visited a Ciletuh - Palabuhanratu Geopark tourist attraction with a total sample of 100 respondents. The data analysis method used in this study is Multiple Regression Analysis using the Statistical Package for the Social Science (SPSS) program.
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Keywords
Tourism Experience, Destination Image, Revisit Intention, Local Tourists, Ciletuh – Palabuhanratu Geopark