THE CREATION OF TOURISM EXPERIENCES QUALITY TO INCREASE THE INTENTION OF TOURIST LOYALTY (Study of Ciletuh-Palabuhanratu Geopark Visitors, West Java)
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02
Abstract
The competition makes a research of tourist loyalty seen as important because all efforts to retain
tourists will be far more efficient when compared to businesses and efforts to attract new tourists to visit. This
research aims to determine the effect of the experience quality of on the intention of Ciletuh-Palabuhanratu
Geopark tourist loyalty in West Java. The factors tested in this research are the experience quality and the intention
of loyalty. The research method used is verification methods. The population in this research are tourists who have
visited the Ciletuh-Palabuhanratu Geopark. The sampling technique used in this research is Non Probability
Sampling with a purposive sampling method with total sample of 100 respondents. The analytical method used in
this research is the analysis of the Spearman rank correlation coefficient and the coefficient of determination at a
significant level of 5%.
Description
Keywords
Experience Quality, Loyalty Intention, Geopark Ciletuh-Palabuhanratu