THE ELECTRONIC SERVICE QUALITY IN INCREASING CONSUMER'S INTEREST TO SHOP FOR FASHION PRODUCTS IN ZALORA INDONESIA
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Solid State Technology Volume: 63 Issue: 3
Abstract
The growth of e-commerce in Indonesia has become one of the fastest growing digital economy
industries, so this is followed by a more competitive business situation. Zalora provides an innovation in the
form of the application of artificial intelligence to provide a more memorable shopping experience. The
purpose of this research was to determine the effect of electronic service quality in increasing consumer
interest in shopping again at Zalora Indonesia. The population in this research are consumers who have
shopped at Zalora. The analytical method used is the test spearman rank correlation coefficient, t test and
determination coefficient test. The research finding that the quality of electronic services contributes to
consumer interest in repeat buyers by 79.03%.
Description
Keywords
Electronic Service Quality, Repurchase Intention