ANALISIS PENGARUH KARAKTERISTIK INDIVIDU, PROMOSI DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN (Survey terhadap Pembeli Ponsel Pintar Lenovo Bandung Electronic Center)

Simple item page
dc.contributor.authorSetiawan, Adam
dc.date.accessioned2016-02-25T03:39:21Z
dc.date.accessioned2019-10-22T05:14:27Z
dc.date.available2016-02-25T03:39:21Z
dc.date.available2019-10-22T05:14:27Z
dc.date.issued2015
dc.description.abstractSmartphones as a complete tool for integrating a wide range of information infrastructure, communications, computing and multimedia technologies. Consumers have many alternatives in determining the type of phone that will be used. In this case, consumer behavior plays an important role in holding the purchase decision. This study is about the factors that influence consumer purchase decisions on Lenovo products, to test the effect of individual characteristics of consumers buy Lenovo products, to determine the influence of promotions and price in influencing purchasing decisions on Lenovo products. This type of research is quantitative descriptive analysis where the author took a sample of 100 respondents to test the effect of simultaneous result that there is significant influence of individual characteristics, promotion and price towards the purchase decision process of smart phones Lenovo for the coefficient of determination (R2) = 0.681 or 68.1% and the influence of variables outside the model amounted to 31.9%.en_US
dc.identifier.urihttp://repository.widyatama.ac.id/handle/123456789/6705
dc.publisherTesis Program Magister Management Universitas Widyatamaen_US
dc.relation.ispartofseries;1430R004
dc.subjectPromotionen_US
dc.subjectPriceen_US
dc.subjectIndividual Characteristicsen_US
dc.subjectInfluence consumer behavior in purchasing decisionsen_US
dc.titleANALISIS PENGARUH KARAKTERISTIK INDIVIDU, PROMOSI DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN (Survey terhadap Pembeli Ponsel Pintar Lenovo Bandung Electronic Center)en_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 5 of 14
Thumbnail Image
Name:
Cover.pdf
Size:
21.62 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
Lembar Pengesahan - Pernyataan.pdf
Size:
407.16 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
Abstrak.pdf
Size:
255.26 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
Kata Pengantar.pdf
Size:
380.52 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
Daftar Isi.pdf
Size:
389.29 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Plain Text
Description:
Download
Collections
Management