Browsing by Author "Sukandi, Pipin"

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    ANALISA EFEKTIVITAS PELATIHAN "MORNING BRIEFING" TERHADAP KINERJA KARYAWAN PADA PT. BANK "X", TBK., CABANG BANDUNG
    (Jurnal Bisnis, Manajemen & Ekonomi, Universitas Widyatama, 2008-08) Sukandi, Pipin; Sumdahinata, Yelli Eka
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    ANALYSIS OF ENTREPRENEURIAL QUALITY OF MICRO, SMALL AND MEDIUM ENTERPRISE IN BANDUNG
    (Economics Faculty Jenderal Soedirman University, 2010) Sumadhinata, Yelli Eka; Hendri, Meriza; Sukandi, Pipin
    Micro, Small and Middle enterprise plays strategic role in Bandung Economic in different industries. Most of them are in creative industry, others are shoes, textiles, food and beverages and also telecommunication industry. Unfortunately, most of them run business based on their experience but limited knowledge based. Consequently, they can’t develop their business and some of them find difficulties in financial aspects. Bandung City government tries to develop those business owners. Besides that, some professional association like KADIN, HIPMI also help them in educating them. The goal of this study is to know and analyze quality of micro, small and medium enterprise entrepreneurial from entrepreneurial characteristics, marketing aspect, financial aspect, technology aspect and cooperation aspect. Research objects are micro, small and medium enterprise owners in Bandung who have joined Kadin or Hipmi Bandung and receive guidance from Bandung government in 2010. This study uses descriptive method with descriptive and explanatory survey. Qualitative and quantitative is used to analyze data. The result show Qualities of entrepreneurial they are not too active in business association. Others are search for business opportunity, efficient and others. In the market access, they do not know market share and market structures exactly. They don’t promote routinely and do not give after sales service. In the capital access, most of Micro, Small and Medium Enterprises do not know about how to get capital and others. In the technology access, most of Micro, Small and Medium Enterprises don’t use IT for their business. Finally, Micro, Small and Medium Enterprises offers partnership to others.
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    THE ANALYSIS OF SAFETY AND HEALTHINESS PROGRAM RELATIONSHIP TO EMPLOYEE MOTIVATION AT BANDUNG FIREFIGHERS DEPARTMENT
    (the Universiti Teknologi MARA Johor, 2011) Sukandi, Pipin
    Purpose - This study aims to analyze the relationship between safety and health programs with employee motivation. Design/methodology/approach - Descriptive method used to conduct research and qualitative and quantitative analysis is used to analyze the data. Findings - After analyzing the results of calculations performed using Spearman rank correlation formula, but the result is 0.7 with 3.94 significance test, which means there is a positive relationship between safety and health with the motivation of employees. Research limitations/implications – This paper is limited to descriptive studies and researching just about any health and safety, further implications for this research will be examined for other factors in addition to occupational safety and health. Practical implications – Safety program conducted by the department of prevention and fire prevention Bandung includes two activities that are programmed for construction personnel, the exercise routine and rescue and conduct health and fitness coaching by the company itself and by the health department. Originality/value – This paper ia a new way to look at the relationship between occupational safety and health of employees with the motivation.
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    ANALYSIS OF STUDENT BEHAVIOR ON E-LEARNING DUE TO COVID 19 PANDEMIC
    (Solid State Technology, 2020) Sukandi, Pipin; Drupadi, Peggy; Safira, Ghea; Mulyono, Shila; Auliya, Nadiya
    In 2020, all countries are no exception including Indonesia in the event of coronavirus outbreak (Covid-19) starting in Wuhan City, China. Coronavirus affects activities that are usually carried out outdoors. One of the activities that became disrupted was face-to-face learning that is usually done on campus now being online conducted at home with e-learning media. This research is to find out if there are behavioral changes during e-learning due to the Covid 19 pandemic. The method used is the quantitative method. The data was collected by handing out questionnaires to Students of the Department of Management S1 class of 2017 Regular A Universitas Widyatama as many as 300 respondents. Data analysis is conducted using validity test, reliability test, classic assumption test, hypothesis test, and determination coefficient test. The results showed 71.2% variation in E- learning variables can be explained by student behavior variables while the remaining 28.8% is explained by other variables not proposed in the study. The results of this study based on simultaneous and partial testing show that there is a significant influence between student behavior variables (X) on Elearning Learning (Y).
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    ANALYSIS OF STUDENT BEHAVIOR ON E-LEARNING DUE TO COVID 19 PANDEMIC
    (Solid State Technology Volume: 63 Issue: 4, 2020) Sukandi, Pipin; Drupadi, Peggy; Safira, Ghea; Mulyono, Shila; Auliya, Nadiya
    In 2020, all countries are no exception including Indonesia in the event of coronavirus outbreak (Covid-19) starting in Wuhan City, China. Coronavirus affects activities that are usually carried out outdoors. One of the activities that became disrupted was face-to-face learning that is usually done on campus now being online conducted at home with e-learning media. This research is to find out if there are behavioral changes during e-learning due to the Covid 19 pandemic. The method used is the quantitative method. The data was collected by handing out questionnaires to Students of the Department of Management S1 class of 2017 Regular A Universitas Widyatama as many as 300 respondents. Data analysis is conducted using validity test, reliability test, classic assumption test, hypothesis test, and determination coefficient test. The results showed 71.2% variation in E- learning variables can be explained by student behavior variables while the remaining 28.8% is explained by other variables not proposed in the study. The results of this study based on simultaneous and partial testing show that there is a significant influence between student behavior variables (X) on Elearning Learning (Y).
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    COMPENSATION EFFECT ON THE PERFORMANCE OF EMPLOYEES PT. BANK WOORI SAUDARA 1906 Tbk BANDUNG
    (8th Widyatama International Seminar on Sustainability (WISS 2016), Widyatama University and IEEE, 2016-09-05) Sukandi, Pipin; Aprilia, Melati; Liana, Putri
    The purpose of compensation of the company, among others to reward employee performance, ensure fairness among employees, retain employees, gain more qualified employees, and the compensation system should be able to improve the performance of employees. This study aims to determine how much influence the award of compensation to employee performance PT. Bank Woori Saudara 1906 Tbk. The method used is descriptive and verification. Based on the results of Spearman Rank correlation calculation, the value of rs at 0.701. meaning that the correlation between the compensation with employee performance can be said to be strong. Results of determination coefficient of 49.14%, which means that the compensation form the performance of employees amounted to 49.14% in PT Bank Woori Saudara 1906 Tbk Head Office Bandung. The rest is shaped by other factors not examined by 50.86%. Based on the results of testing the hypothesis that t = 8.183 bigger than table = 1.645. This means that Ho is rejected and Ha accepted, meaning that there are positive influence between the granting of compensation to employees performance at PT Bank Woori Saudara 1906 Tbk Head Office Bandung.
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    DIRECT FINANCIAL COMPENSATION, THE RESULT OF A STUDY TO INCREASE MOTIVATION AND WORK DISCIPLINE PT. SATYATAMA GRAHA TARA (DOLI SIREGAR AND REKAN VALUERS & PROPERTY CONSULTANTS) JAKARTA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Sukandi, Pipin; Jingga, Rembulan Mega Merah
    The purpose of this research is to know the impact of direct financial compensation on the motivation and discipline of employees of a company. The study used a population analysis technique of 50 employees given questioner and interviews. The data analysis techniques used are classical assumption test, normality test, multicollinearity test, heteroskedasticity Test and F. Test. The results of the data test explained that there was a positive and significant impact on the X1 variable (Direct financial compensation), against variable Y (working discipline). Variable positive and significant impact X2 (work motivation), against variable Y (work discipline). Positive and significant impact on direct financial compensation variables (X1) and work motivation (X2) on working disciplines (Y) in α 0.05.
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    THE EFFECT OF PRODUCT QUALITY, PRICE, AND E-ADVERTISING ON THE PRODUCTION PURCHASE IN WITHI BATIK BOUTIQUE
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rachmawati, Mariana; Sukandi, Pipin; Saefudin, Nugraha; Handayani, Rini; Hidayat, Riski Taufik; Kurniawan, Ryan; Sofyandi, Rd. Herman
    The Object Of Research In The Preparation Of This Thesis Is Withi Batik Boutique In This Study The Authors Examined The Effect Of Product Quality, Price, Advertising, On The Process Of Purchasing Decisions. The Unit Of Analysis Of This Research Is Consumers Of Withi Batik Boutique. In This Study The Authors Set A Sample Of 200 Respondents. In This Study the Author Uses Descriptive-Verification Research Method. By Testing The Hypothesis Multiple Linear Regression. T Test For Partial Test And F Test For Model Test. From The Results Of This Study It Can Be Concluded: Overall Product Quality Is In Good Category. This Is Reflected In The Responses Of Respondents That Batik In Withi Batik Boutique Has A Variety Of Motifs, Several Diverse Samples Of De'cantikqu Muslim Clothing Products Show A Buyer 'S Desire To Be More Fashionable, The Overall Price Of Withi Batik Boutique Is In The Appropriate Category With The Quality Provided. The Overall E-Advertising Of Withi Batik Boutique Has Been Effectively Carried Out As Well As The Level Of Visual Uniqueness Of The Advertisement Used By Withi Batik Boutique, The Frequency Of Withi Batik Boutique Advertisements In Online Media (Facebook And Instagram). Based On The Testing Of Statistical Analysis The Results Of Product Quality Have A Strong Influence On The Process Of Purchasing Clothing Products. Price Policy Has A Strong Influence On The Process Of Purchasing Clothing Products. While E-Advertising Has A Strong Influence On The Process Of Purchasing Clothing Products. The Results Of The Coefficient Of Determination And Hypothesis Testing Partially Indicate That E-Advertising Has A Significant Effect On The Variables Of The Process Of Purchasing Clothing Products. Simultaneous Hypothesis Test Results Show That There Are Significant (Simultaneous) Effects Of Product Quality, Price, And E-Advertising On The Process Of Purchasing Clothing Products.
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    EFFECTS OF EMPLOYEE COMMITMENT, ORGANIZATIONAL CULTURE, PERSONALITY AND EMPLOYEE LOYALTY IN EFFORTS TO CHANGE THE MENTAL MANAGEMENT OF FIELD WORKERS AT ADIRA FINANCE BANDUNG EMPLOYEES
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Rachmawati, Mariana; Sukandi, Pipin; Sofyandi, Herman; Saudi, Mohd Haizam Mohd
    The results to obtain results of the study (1) Commitment, Organizational Culture, Personality, Loyalty Mental and Change Management has assessed both the Worker Field Finance PT ADIRA Bandung. (2) Obtaining Commitment study results have a positive relationship with the Cultural Organization of Field Workers at PT ADIRA Finance Bandung. (3) Obtain the results of the study of Commitment, Organizational Culture and Personality, partially and simultaneously influence on loyalty to PT ADIRA Finance Bandung. (4) Obtain the results of the study of Commitment, Organizational Culture and Personality, an effect partially or simultaneously to changes in the Field Worker Mental Manejeman PT ADIRA Finance Bandung. (5) Obtaining the results of the study of loyalty effect on Mental Manejeman changes in PT ADIRA Finance Bandung.Riset design While research causal (causal research) is to demonstrate a causal link one variable to another variable. Given the research that is exploratory, descriptive, verification dancausal through better data collection of primary data and secondary data, this study Given the observation unit is working PT ADIRA Finance Bandung, then in determining sample study conducted by probability sampling techniques., This study will use a method of Structural Equation Modeling Based on this amount, the dissemination or distribution of the sample was divided evenly on each. Employee Commitment study results ADIRA Finance Branch Bandung declared Good, Cultural Organization in the work environment in ADIRA Finance Cab, Bandung Good, Personality Lapanagn Workers still need to be improved it self Excellence employees, this happens field field workers do not focus on work and not creative, Loyalty Finance ADIRA field workers Cab, Bandung Loyalty good, Change Management Finance ADIRA Field Worker Mental Cab, Bandung Good, Commitment Employee Relations, Organizational Culture, Personality against ADIRA Finance Employee Loyalty Cab, Bandung expressed strong, Commitment, Organizational Culture, Personality affects loyalty. Commitment, Organizational Culture no partial effect on Mental manjemen changes. While personality affects the mental management changes. Loyalty effect on Mental manjemen changes.
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    HUBUNGAN ANTARA FASILITAS KAMPUS TERHADAP KEPUASAN MAHASISWA DALAM MENGAHADAPI DAYA SAING JASA PENDIDIKAN (Studi Kasus : Mahasiswa Fakultas Bisnis dan Manajemen Universitas Widyatama)
    (The 4th PPM National Conference on Management Research, PPM School of Management, 2010-11-25) Sukandi, Pipin
    Persaingan dunia pendidikan perguruan tinggi saat ini begitu pesat. Baik untuk perguruan tingi negeri maupun swasta. Pemerintah pun mulai menerapkan standar tertentu untuk meningkatkan kompetensi perguruan tinggi. Universitas Widyatama salah satu perguruan tinggi swasta yang ada di Bandung menyadari dengan adanya persaingan ini. Salah satunya untuk mendapatkan kemenangan dalam kompetisi antar perguruan tinggi adalah dengan meningkatkan fasilitas yang diberikan kepada mahasiswa untuk memperoleh kepuasan disamping peningkatan hal lainnya. Penelitian yang dilakukan mengenai hubungan antara fasilitas yang diberikan pihak universitas dengan kepuasan mahasiswa ternyata hanya sebagian kecil yang menganggap adanya hubungan yaitu sebesar 0.5%. Penelitian ini menggunakan metode deskriptif-verifikatif dengan survey deskritif dan jelas. Analisis regresi digunakan untuk menganalisa data.
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    HUBUNGAN ANTARA FASILITAS KAMPUS TERHADAP KEPUASAN MAHASISWA DALAM MENGAHADAPI DAYA SAING JASA PENDIDIKAN (Studi Kasus : Mahasiswa Fakultas Bisnis dan Manajemen Universitas Widyatama)
    (The 4th PPM National Conference on Management Research, PPM School of Management, 2010-11-25) Sukandi, Pipin
    Persaingan dunia pendidikan perguruan tinggi saat ini begitu pesat. Baik untuk perguruan tingi negeri maupun swasta. Pemerintah pun mulai menerapkan standar tertentu untuk meningkatkan kompetensi perguruan tinggi. Universitas Widyatama salah satu perguruan tinggi swasta yang ada di Bandung menyadari dengan adanya persaingan ini. Salah satunya untuk mendapatkan kemenangan dalam kompetisi antar perguruan tinggi adalah dengan meningkatkan fasilitas yang diberikan kepada mahasiswa untuk memperoleh kepuasan disamping peningkatan hal lainnya. Penelitian yang dilakukan mengenai hubungan antara fasilitas yang diberikan pihak universitas dengan kepuasan mahasiswa ternyata hanya sebagian kecil yang menganggap adanya hubungan yaitu sebesar 0.5%. Penelitian ini menggunakan metode deskriptif-verifikatif dengan survey deskritif dan jelas. Analisis regresi digunakan untuk menganalisa data.
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    HUBUNGAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN DALAM PERANAN JASA LOGISTIK
    (Seminar Nasional Kewirausahaan & Inovasi Bisnis VI, Jurusan Manajemen Fakultas Ekonomi, UPT MKU dan Magister Manajemen Universitas Tarumanagara, 2016-05-12) Sukandi, Pipin; Sumadhinata, Yelli Eka
    Logistics services can not be denied this time become a necessity for all of us. Logistics herein include cargo services , warehousing , transport agents , courier service packing up goods . Brand image and consumer loyalty in using logistics services have become an integral and inseparable . The purpose of this study was to determine the relationship between the brand image and customer loyalty . The number of respondents who used as many as 80 respondents with the research methods used to use that method accidental sampling technique in which researchers inadvertently met with the respondent . Results from this study is the relationship between brand image and customer loyalty in the service shippers express courier . The relationship of this brand image and loyalty by 61 % means that the strong links between the brand image and loyalty .
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    IMPACT OF THE COVID-19 PANDEMIC FOR WORKERS AT GIANT RETAIL COMPANY – PT.HERO SUPERMARKET TBK MALANG
    (WIBEST-III, 2022) Sukandi, Pipin; Rahmawati, Rinrin; Rahayu, Evi; Handayani, Tanti; Sitorus, Verawati Agustina
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    INFLUENCE OF LEADERSHIP STYLE OF EMPLOYEE MOTIVATION AT ASTRA CREDIT COMPANY (ACC) BRANCH BANDUNG II
    ("SEMINAR NASIONAL DAN CALL FOR PAPERS SUSTAINABLE COMPETITIVE ADVANTAGE – 3, Universitas Jendral Soedirman, 2013-11-01) Febriyanti, Regina; Sukandi, Pipin
    Leadership is the way a leader in influencing the behavior of subordinates , to cooperate and work productively to achieve the goals of the organization . In connection with his subordinate leaders , a number of employees are hoping to get the treatment that the leader is open and provides flexibility in work , while others hope that leaders do more directing. In fact, every employee is not only dominated by economic motives alone. Wages and salaries are not necessarily able to guarantee great satisfaction and able to motivate employees. In this study the authors take the title "The Effect of Leadership Style Of Employee Motivation In Astra Credit Company (ACC) Bandung Branch II " . The purpose of this study was to determine how the leadership style applied to Astra Credit Company (ACC) Bandung Branch II , to determine employee motivation at Astra Credit Company (ACC) Bandung Branch II and to find out how strong relationships with the leadership styles on employee motivation Astra Credit Company (ACC) Bandung Branch II. The method used in this research is descriptive method with data collection through interview, observation and questionnaires . The results showed that leadership style is done in the Astra Credit Company (ACC) Bandung Branch II likely affiliative leadership style, it is based on the average value of 3.94 which is the ultimate answer. However during this leadership style is quite good with an average value of 3.75 which is in the interval from 3.40 to 4.19, which means good. Employee motivation at Astra Credit Company ( ACC ) Branch Bandung II can be said to be high, because the average value of the entire statement is at 3.87 which is in the interval from 3.40 to 4.19. Relationship with the leadership style of employee motivation at Astra Credit Company (ACC) Bandung Branch II is based on the correlation of test results is equal to 0,656 this indicates a strong relationship between the leadership style of work motivation. The magnitude of the influence of leadership styles on work motivation is at 43.03 %, and the rest influenced by other factors. Results of hypothesis test t = 8.61 > t table = 1.663 which means that Ho is rejected , this indicates that there is a relationship between the leadership style of work motivation. The hypothesis that the authors propose in Chapter I, namely: "When leaders apply the appropriate leadership style that will increase employee motivation” is acceptable.
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    THE INFLUENCE OF MARKET STRATEGY AND VALUE CREATION ON MARKETING PERFORMANCE (A Survey on Bank Perkreditan Rakyat in West Java Province)
    (International Seminar on Business and Management, De la Salle Lipa Philipines + Universitas Widyatama Bandung, 2011-04-27) Abdullah, Yusuf; Sukandi, Pipin
    BPR (microbanking industry) occupies a strategic role in the Indonesian economy, especially in encouraging the development of Micro, Small and Medium Business. The main key to success of BRP in providing these services is the location that close to the people who need a simple procedure and prefer the personal approach and flexibility of patterns and models of the loan. If we observe, developments in the BPR industry over the last few years we need to give an appreciation of its own. However, BPR still weaknesess in facing competition, where the contribution of BPR nationally only 4% compared to commercial banks, in terms of the strategy of segmenting, targeting, and positioning are still performing sporadically does not lead to value creation strategy, which creates a unique product, differentiated for competitors' products. The results showed that the market strategy and value creation positively affect marketing performance. But the effect of value creation is greater than the influence of market strategy on marketing performance. This reflects that in order to optimize marketing performance, BPR should pay attention to the value creation to improve marketing performance and subsequently increasing the benefits of BPR.
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    THE INFLUENCE OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT ON PERFORMANCE OF EMPLOYEES (Case Study : Employees Non Educative Widyatama University)
    (8th Widyatama International Seminar on Sustainability (WISS 2016), Widyatama University and IEEE, 2016-09-05) Sumadhinata, Yelli Eka; Sukandi, Pipin; Liana, Putri
    The success of an organization depends on the performance of human resources, good performance is usually supported by the good organization culture and the high commitment of the employees there are concerned with. The purpose of this research was to know about the influence of organizational culture on the performance of employees, find out about the influence on performance, commitment and influence organizational culture and a commitment to employee performance to employees non education of Widyatama university, research methodology used is descriptive method i.e. research methods that are designed to obtain information about the status of a symptom when doing research. The results of the research there is influence between organizational culture performance of 51,2% there is influence commitment to the performance of 28,8% and between the culture of the organization and the commitment of 26,3% effect o performance.
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    OPTIMALISASI CRM @ BRANCH SEBAGAI SALAH SATU LANGKAH MEWUJUDKAN BANK MANDIRI MENJADI SERVICE LEGEND
    (Universitas Widyatama, 2010) Jiwayani, Heru Rizky; Sukandi, Pipin
    Sukses mempertahankan predikat yang diraih pada 2007/2008 dan 2008/ 2009 ini sungguh sangat membanggakan. Hal tersebut tidak terlepas dari diimplementasikannya Service Exellence (Pelayanan Prima) yang juga telah diterapkan oleh Bank Mandiri. Predikat The Service Legend akan membuat orang selalu dan selalu ingat Bank Mandiri ketika berbicara soal pelayanan bank di Indonesia. The Service Legend itu lebih dari sekedar nomor satu. Jadi setiap orang yang berhubungan dengan bank, ketika ditanya soal service, akan menyebut Bank Mandiri. Banyak langkah/ upaya yang dijalankan Bank mandiri untuk menjadi The Service Legend diantaranya dengan layanan yang didukung oleh sistem informasi dan teknologi,maka dibuatlah suatu sistem aplikasi yang dapat memenuhi kebutuhan nasabah dan memperlancar kegiatan layanan kepada nasabah yaitu Customer Relationship Management @ Branch (CRM@Branch). CRM@Branch merupakan suatu tools bagi frontliner untuk meningkatkan service dan sales dari manapun dengan standar layanan yang sama. CRM@Branch memberikan informasi mengenai nasabah, semua produk dan layanan yang dinikmati oleh nasabah di satu sistem dengan informasi akurat dan konsisten dalam bentuk product literature untuk kebutuhan cross selling. Dalam CRM tersedia fasilitas untuk mencatat setiap kegiatan interaksi non finansial dengan nasabah secara online dan realtime, seperti halnya transaksi finansial yang telah tersedia secara bankwide, online dan realtime. CRM@Branch membantu frontliner melakukan sales dan meningkatkan cross selling dan referral dengan cara menggali profil data nasabah, memonitor progress sales dan keluhan nasabah sehingga dapat diselesaikan secara tuntas dan terukur. Semakin kita berhasil melakukan crossselling, semakin bagus Contibution Margin & KPI cabangcabang Bank Mandiri. Dengan adanya CRM@Branch, diharapkan efektivitas proses service dan sales di frontliner dapat semakin meningkat, sehingga nilai penjualan produkproduk Mandiri semakin meningkat, penanganan keluhan nasabah yang semakin cepat, serta koordinasi antar unit kerja menjadi semakin baik. Implementasi CRM@Branch sebagai suatu infrastruktur yang konsisten digunakan oleh bankbank terbaik di dunia ini, mendukung penyempurnaan fungsi sales dan service di jajaran cabangcabang Bank Mandiri. Dalam kaitannya dengan implementasi CRM@Branch, ada 3 (tiga) hal yang wajib diperhatikan, yaitu : Implementasi yang berkaitan dengan manusia akan berhasil jika orang mengetahui tujuan program CRM@Branch, yaitu Bank Mandiri harus outperform the market, berkaitan dengan cabangcabang, service dan sales Bank Mandiri harus yang terbaik. Kedua, hal yang sangat manusiawi adalah pertanyaan mengenai apa benefitnya bagi Cabang ? Tercapainya target perusahaan tentunya berkaitan dengan pencapaian target, reward, dan insentif. Jika tools CRM@Branch diimplementasikan, frontliner bisa meningkatkan kualitas service ke nasabah, memudahkan kita meningkatkan nilai MRI cabang dan amat membantu frontliner dalam melakukan cross selling. Semakin berhasil kita melakukan cross selling, semakin bagus Contibution Margin cabang & KPI cabang. Ketiga, kita harus tekun dan disiplin menggunakan sistem CRM@Branch ini. Banyak bankbank besar yang gagal memperoleh manfaat maksimal dari sistem CRM@Branch, karena manusianya tidak disiplin menggunakan sistem ini
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    Optimalisasi Crm @ Branch Sebagai Salah Satu Langkah Mewujudkan Bank Mandiri Menjadi Service Legend
    (Universitas Widyatama, 2010) Jiwayani, Heru Rizky; Sukandi, Pipin
    Sukses mempertahankan predikat yang diraih pada 2007/2008 dan 2008/ 2009 ini sungguh sangat membanggakan. Hal tersebut tidak terlepas dari diimplementasikannya Service Exellence (Pelayanan Prima) yang juga telah diterapkan oleh Bank Mandiri. Predikat The Service Legend akan membuat orang selalu dan selalu ingat Bank Mandiri ketika berbicara soal pelayanan bank di Indonesia. The Service Legend itu lebih dari sekedar nomor satu. Jadi setiap orang yang berhubungan dengan bank, ketika ditanya soal service, akan menyebut Bank Mandiri. Banyak langkah/ upaya yang dijalankan Bank mandiri untuk menjadi The Service Legend diantaranya dengan layanan yang didukung oleh sistem informasi dan teknologi,maka dibuatlah suatu sistem aplikasi yang dapat memenuhi kebutuhan nasabah dan memperlancar kegiatan layanan kepada nasabah yaitu Customer Relationship Management @ Branch (CRM@Branch). CRM@Branch merupakan suatu tools bagi frontliner untuk meningkatkan service dan sales dari manapun dengan standar layanan yang sama. CRM@Branch memberikan informasi mengenai nasabah, semua produk dan layanan yang dinikmati oleh nasabah di satu sistem dengan informasi akurat dan konsisten dalam bentuk product literature untuk kebutuhan cross selling. Dalam CRM tersedia fasilitas untuk mencatat setiap kegiatan interaksi non finansial dengan nasabah secara online dan realtime, seperti halnya transaksi finansial yang telah tersedia secara bankwide, online dan realtime. CRM@Branch membantu frontliner melakukan sales dan meningkatkan cross selling dan referral dengan cara menggali profil data nasabah, memonitor progress sales dan keluhan nasabah sehingga dapat diselesaikan secara tuntas dan terukur. Semakin kita berhasil melakukan crossselling, semakin bagus Contibution Margin & KPI cabangcabang Bank Mandiri. Dengan adanya CRM@Branch, diharapkan efektivitas proses service dan sales di frontliner dapat semakin meningkat, sehingga nilai penjualan produkproduk Mandiri semakin meningkat, penanganan keluhan nasabah yang semakin cepat, serta koordinasi antar unit kerja menjadi semakin baik. Implementasi CRM@Branch sebagai suatu infrastruktur yang konsisten digunakan oleh bankbank terbaik di dunia ini, mendukung penyempurnaan fungsi sales dan service di jajaran cabangcabang Bank Mandiri. Dalam kaitannya dengan implementasi CRM@Branch, ada 3 (tiga) hal yang wajib diperhatikan, yaitu : Implementasi yang berkaitan dengan manusia akan berhasil jika orang mengetahui tujuan program CRM@Branch, yaitu Bank Mandiri harus outperform the market, berkaitan dengan cabangcabang, service dan sales Bank Mandiri harus yang terbaik. Kedua, hal yang sangat manusiawi adalah pertanyaan mengenai apa benefitnya bagi Cabang ? Tercapainya target perusahaan tentunya berkaitan dengan pencapaian target, reward, dan insentif. Jika tools CRM@Branch diimplementasikan, frontliner bisa meningkatkan kualitas service ke nasabah, memudahkan kita meningkatkan nilai MRI cabang dan amat membantu frontliner dalam melakukan cross selling. Semakin berhasil kita melakukan cross selling, semakin bagus Contibution Margin cabang & KPI cabang. Ketiga, kita harus tekun dan disiplin menggunakan sistem CRM@Branch ini. Banyak bankbank besar yang gagal memperoleh manfaat maksimal dari sistem CRM@Branch, karena manusianya tidak disiplin menggunakan sistem ini
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    OPTIMALISASI CRM @ BRANCH SEBAGAI SALAH SATU LANGKAH MEWUJUDKAN BANK MANDIRI MENJADI THE SERVICE LEGEND
    (BINA EKONOMI : Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan, Volume 14. No.2 ,, 2010-08) Sukandi, Pipin; Jiwayani, Heru Rizky
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    PENGARUH KUALITAS PELAYANAN SHOPKEEPER TERHADAP KEPUASAN PENGUNJUNG DISTRO BABY BANDUNG
    (Seminar Nasional, Fakultas Ekonomi dan Bisnis, Universitas Sebelas Maret Surakarta, 2014-03-18) Marshela, Ferien; Sukandi, Pipin
    In this study the authors take the title "The Effect of Service Quality Satisfaction Level Of Baby Bones Distro Bandung". The purpose of the research by the author was to determine the response of consumers over the quality of service that has been done by the distros Baby Bones and how the quality of service response distributions Baby Bones the eyes of consumers, as well as determine the influence of the quality of service to visitor satisfaction conducted by distributions outlet of Baby Bones. Quality of service is an aspect of the company that must be considered to determine how much satisfaction on the quality of visitors that have been provided by the company. Many things can be done in the company in maintaining quality of service, for example the company gives a sense of security and comfort to visitors when they visit his place of business, this can lead to satisfaction in the end. This research was conducted in Bandung distributions outlet of Baby Bones. The purpose of this study was to analyze the effect caused by the variable quality of service to visitor satisfaction distributions outlet of Baby Bones Bandung. To achieve these objectives, the research conducted using a sample of 100 respondents. The sampling method conducted accidental sampling, where samples were made respondents in this study is the distribution outlet of Baby Bones visitors who met by chance at the time of this study. To measure and analyze the relationship between the two variables over the method used in this research is descriptive and well done Validity and Reliability Test, Spearman Rank Correlation Coefficient, Coefficient of Determination, and hypothesis testing. From the results of research that consumer responses to service quality on distributions outler of Baby Bones is good, which is indicated by the aggregate value of 4.05, which means either because they are in the interval 3.40 to 4.19. Responder can be said about the visitors satisfaction both in the amount of 4.03 since being on the 3.40 to 4.19 interval relationship of service quality and satisfaction of visitors value of 0.799 was obtained which included a strong category. The magnitude of the effect of service quality on visitor satisfaction by 63.84%. This means that the quality of care affect visitor satisfaction by 63.84%. The results of hypothesis test results obtained > = 13.145> 1.660. So rejected and accepted, this shows a positive effect on service quality visitor satisfaction. This means that there is a "positive influence between Service Quality Satisfaction Level Of Shopkeeper Distro Bandung Baby Bones.". Acceptable