THE EFFECT OF PRODUCT QUALITY, PRICE, AND E-ADVERTISING ON THE PRODUCTION PURCHASE IN WITHI BATIK BOUTIQUE
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue
Abstract
The Object Of Research In The Preparation Of This Thesis Is Withi Batik Boutique In This Study The Authors Examined The Effect Of Product Quality, Price, Advertising, On The Process Of Purchasing Decisions. The Unit Of Analysis Of This Research Is Consumers Of Withi Batik Boutique. In This Study The Authors Set A Sample Of 200 Respondents. In This Study the Author Uses Descriptive-Verification Research Method. By Testing The Hypothesis Multiple Linear Regression. T Test For Partial Test And F Test For Model Test. From The Results Of This Study It Can Be Concluded: Overall Product Quality Is In Good Category. This Is Reflected In The Responses Of Respondents That Batik In Withi Batik Boutique Has A Variety Of Motifs, Several Diverse Samples Of De'cantikqu Muslim Clothing Products Show A Buyer 'S Desire To Be More Fashionable, The Overall Price Of Withi Batik Boutique Is In The Appropriate Category With The Quality Provided. The Overall E-Advertising Of Withi Batik Boutique Has Been Effectively Carried Out As Well As The Level Of Visual Uniqueness Of The Advertisement Used By Withi Batik Boutique, The Frequency Of Withi Batik Boutique Advertisements In Online Media (Facebook And Instagram). Based On The Testing Of Statistical Analysis The Results Of Product Quality Have A Strong Influence On The Process Of Purchasing Clothing Products. Price Policy Has A Strong Influence On The Process Of Purchasing Clothing Products. While E-Advertising Has A Strong Influence On The Process Of Purchasing Clothing Products. The Results Of The Coefficient Of Determination And Hypothesis Testing Partially Indicate That E-Advertising Has A Significant Effect On The Variables Of The Process Of Purchasing Clothing Products. Simultaneous Hypothesis Test Results Show That There Are Significant (Simultaneous) Effects Of Product Quality, Price, And E-Advertising On The Process Of Purchasing Clothing Products.
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Keywords
Product Quality, Price, Advertising, Purchasing Decision Process