HUBUNGAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN DALAM PERANAN JASA LOGISTIK
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Date
2016-05-12
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Seminar Nasional Kewirausahaan & Inovasi Bisnis VI, Jurusan Manajemen Fakultas Ekonomi, UPT MKU dan Magister Manajemen Universitas Tarumanagara
Abstract
Logistics services can not be denied this time become a necessity for all of us. Logistics herein include
cargo services , warehousing , transport agents , courier service packing up goods . Brand image and
consumer loyalty in using logistics services have become an integral and inseparable . The purpose of this
study was to determine the relationship between the brand image and customer loyalty . The number of
respondents who used as many as 80 respondents with the research methods used to use that method
accidental sampling technique in which researchers inadvertently met with the respondent . Results from
this study is the relationship between brand image and customer loyalty in the service shippers express
courier . The relationship of this brand image and loyalty by 61 % means that the strong links between the
brand image and loyalty .
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Keywords
brand image, loyalty