Browsing by Author "Faritzal, Adam"

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    ADVERSITY INTELLIGENCE VIEWED FROM HIGH-LOW SOCIAL SUPPORT IN DAAR EL-QOLAM JAYANTI ISLAMIC BOARDING SCHOOL STUDENTS, TANGERANG, INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Rozali, Yuli Asmi; Sya'Bana, M. Fahad; Safitri; Faritzal, Adam
    New students in boarding school feel the differences between their home school environment and conditions environment. These make the student must be able to adapt with the new environment and academic demands. Students are required to quickly adapt to the new environment, managing their time between studying, playing and subject memorizing. Adversity intelligence is something that students need when facing and dealing with their problems. One of the factor affecting adversity intelligence is the social support. The purpose of this research is to determine the effect of social support on adversity intelligence in students of Daar el-Qolam Islamic Boarding School. The design of this research is comparative causal with a simple random sampling technique with 219 sample students of Daar el Qolam Boarding School. Social support measurements are using scale of social support with a magnitude of reliability (α) = 0.936 with 52 valid items. Adversity intelligence measurement is using the item scale of adversity intelligence with reliability (α) = 0.886 with 36 valid items. Based on the results of the chi square test, this research earned sig score (p) = 0.045; ((p) <0 , 05 ), which is, there is the effect of social support for adversity intelligence, it means the hypothesis in this research is accepted. It is known that all students who are educated at Daar el-Qolam Boarding School have high social support as much as 53.0% and most of all have adversity intelligence climbers 38,9 %. Sex and birth orders of children in family have no effect on adversity intelligence.
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    DECREASING INTENTION TO SHOP AT YOMART CITAMIANG (Perspective of Location & Promotion)
    (Solid State Technology Volume: 63 Issue: 3, 2020) Faritzal, Adam; Febrianti, R. Adjeng Mariana
    In this study revealed that there is a gap between good location and promotion and low buying interest in Yomart Citamiang. This study aims to determine whether location and promotion influence buying interest in Yomart Citamiang. The factors tested in this study are location and promotion as independent variables, while buying interest as the dependent variable. The research method used is descriptive-verification method, with data collection techniques through observation, interviews and questionnaires. The population in this study is the community around Yomart Citamiang with a sample of 150 respondents. Data analysis using multiple linear regression analysis at a significant level of 5 percent, the program used was SPSS 26 and Lisrel 8.80. The results showed that location and promotion had a significant effect on buying interest in Yomart Citamiang. But this does not make the surrounding community want to go shopping to Yomart Citamiang. This interest can be increased by Yomart Citamiang by putting large promotional banners, sponsoring large events in the surrounding area by involving its employees, and holding interesting morning gymnastics events. Further research can be done by looking at variables, prices, services, and facilities in Yomart Citamiang.
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    THE EFFECT OF BRAND IMAGE AND QUALITY PRODUCT TOWARDS PURCHASE DECISION (Empirical Study on CV Bone Engineering Retail)
    (Solid State Technology Volume: 63 Issue: 4, 2020) Faritzal, Adam; Suherman, Uman; Widiyanti, Resti; Narulita, Renanda Intan; Abdurrohman, Furqon; Putra, Rizal Permadhi
    In this research revealed that there is a gap between the good of brand image and quality product from water heater product of CV.Bone Engineering Bandung and the lower Purchase Decision for water heater product of CV.Bone Engineering Bandung. This research aims to determine whether the brand image and quality product of water heater CV.Bone Engineering Bandung affect to the Purchase Decision for water heater product of CV.Bone Engineering Bandung. The factors tested in this study are brand image and quality product as independent variables, while Purchase Decision is the dependent variable. The research method used is descriptive method, with data collection techniques through observation and questionnaires. The population in the study were user or cunsumen of water heater in Bandung city particularly user or consumer that come to retail of CV.Bone Engineering Bandung with a sample of 100 respondents. Data analysis used multiple linear regression analysis at a significant level of 5 percent The program used is SPSS 25 and Lisrel 8.80. The results showed that the two independent variables which is brand image and quality product had a significant effect on the Purchase Decision for water heater product of CV.Bone Engineering Bandung. But it does not make user or consumer of water heater want to use the product of water heater CV.Bone Engineering Bandung. CV.Bone Engineering Bandung can make some change of the brand image and quality product so that can make more benefit to user or consumer of water heater.
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    THE EFFECT OF BRAND IMAGE AND QUALITY PRODUCT TOWARDS PURCHASE DECISION (EMPIRICAL STUDY ON CV BONE ENGINEERING RETAIL)
    (Solid State Technology, 2020) Faritzal, Adam; Suherman, Uman; Widiyanti, Resti; Narulita, Renanda Intan; Abdurrohman, Furqon; Putra, Rizal Permadhi
    In this research revealed that there is a gap between the good of brand image and quality product from water heater product of CV.Bone Engineering Bandung and the lower Purchase Decision for water heater product of CV.Bone Engineering Bandung. This research aims to determine whether the brand image and quality product of water heater CV.Bone Engineering Bandung affect to the Purchase Decision for water heater product of CV.Bone Engineering Bandung. The factors tested in this study are brand image and quality product as independent variables, while Purchase Decision is the dependent variable. The research method used is descriptive method, with data collection techniques through observation and questionnaires. The population in the study were user or cunsumen of water heater in Bandung city particularly user or consumer that come to retail of CV.Bone Engineering Bandung with a sample of 100 respondents. Data analysis used multiple linear regression analysis at a significant level of 5 percent The program used is SPSS 25 and Lisrel 8.80. The results showed that the two independent variables which is brand image and quality product had a significant effect on the Purchase Decision for water heater product of CV.Bone Engineering Bandung. But it does not make user or consumer of water heater want to use the product of water heater CV.Bone Engineering Bandung. CV.Bone Engineering Bandung can make some change of the brand image and quality product so that can make more benefit to user or consumer of water heater.
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    EFFECT OF MARKETING MIX TOWARDS THE USAGE OF ATMS (AUTOMATIC TELLER MACHINES)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Faritzal, Adam; Saudi, Mohd Haizam Mohd
    The growth of the banking market in Indonesia, especially after the era of banking deregulation, is a growth in the retail banking market segment. The growth of the retail market segment is of course an opportunity for banking business players to be able to effectively cover it in need of strategies and relevant tips to anticipate it. The market has unique properties. The market is always changing and dynamic, especially in the modern world as it is today. Faced with this reality, companies are required to be able to develop marketing policies that are active and always keep abreast of technological and economic developments. An active and more market-oriented marketing policy brings the banking business to the absolute necessity of defining the needs and desires of consumers, not from the company's point of view. Thus the company can understand what is really the needs and desires of consumers.
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    IDENTIFYING POST-INDUSTRIAL CREATIVE ENTREPRENEURSHIP COMPETENCIES BANDUNG, INDONESIA
    (The 3rd Indonesian International Conference on Innovation, Entrepreneurship & Small Business, SBM ITB - CIEL, 2011-07-26) Dalimunthe, Gallang Perdhana; Faritzal, Adam
    If a nation becomes “post-industrial” it passes through, or dodges, a phase of society predominated by a manufacturing-based economy and moves on to a structure of society based on the provision of information, innovation, finance, and services. Creative industries are becoming increasingly important components of modern post-industrial knowledge-based economies. Not only are they thought to account for higher than average growth and job creation, they are also vehicles of cultural identity that play an important role in fostering cultural diversity. During the last decade a number of governments around the world have recognized this fact and started to develop specific policies to promote them. This last 3 years, Creative Industries has become a popular issue in Indonesia. Creative Industry needs instant ideas, solutions, and imagination based on the age of current technology, product, and trends. The problem is, this industry needs specific human ability that involves the sense of creativity. Bandung, Indonesia, has become one of the most-wanted city for tourism destination. It has competencies in the creative industry field, driven by its young generation doing creative and bravery experiments with their innovative ideas. So, the purpose of this research is to indentify Creative Industries in post-industrial society, especially in Bandung, in order to make this city as a role model of creative entrepreneurship for other city in Indonesia, or in a broader range, other city internationally. This is a descriptive-type and literature analysis based research. This research is purely identifying the objects by field research and analyzing some literatures.
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    THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON A LOCAL REGIONAL GOVERNMENT BANK ATWEST JAVA
    (2nd Terengganu International business and Economics Conference 2010, Faculty of Business Management Universiti Teknologi MARA terengganu, Malaysia, 2010-08-05) Faritzal, Adam; Wiludjeng, Sri; Hasanah, Alfiah
    The competition in banking industry is running progressively. In the situation where there is not many financing for corporation then bank tend to look closer to their customer. To succeed in this kind of competition bank should change its business paradigm. One of the strategy applied by banks is the Customer Relationship Management (CRM) method to make a closer relationship between company and its customer. The purpose of the closer relationship between company and its customer is to increase the loyalty of customer so that they will continue to consume company products or services. The fine and closer relationship between company and its customers will create a better company reputation. Employing 106 customers as sample, the research investigate the implementation of three variable of CRM which are acquiring, retaining and partnering. Using literature, interviews, observation and questionnaire to collect data and applying the path analysis the investigation found that all of the three variables showed a positive relationship to CRM of this local regional bank.
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    THE INFLUENCE OF ONLINE CUSTOMER REVIEW, BRAND IMAGE, AND DIGITAL MARKETING ON PURCHASING PRODUCT DECISIONS CUSTOMERS FOR KOREAN COSMETICS PRODUCT IN INDONESIA : CASE OF INNISFREE
    (WIBEST-III, 2022) Faritzal, Adam; Larasati, Adinda; Dari, Annisa Ersa Wulan; Anasyahrie, Natasya Salsabilla; Maharani, Nur Alifiana; Agustina, Tasyimah Keisya
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    THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASE DECISIONS FOR ULTRA UHT MILK PRODUCTS DURING THE COVID-19 PANDEMIC IN INDONESIA
    (WIBEST-II, 2021) Faritzal, Adam; Sari, Via Nirwana; Lestari, Citra Shofiyya; Putri, Asyifa Gunawan; Raihan, Biyan; Wendhiarko, Reyhan Humam
    this study aims to determine the effect of price, product quality, and brand image on purchasing decisions of UHT milk in Indonesia. The research method used in this research is by distributing questionnaires to all users of UHT milk products, using probability sampling technique or random sampling is a sampling technique carried out by providing opportunities or opportunities for all members of the population to become samples. This sample obtained is expected to be a representative sample. Using this technique because this study provides opportunities for all users of ultra milk to be a sample of 97 respondents. This study uses the Multiple Linear Regression method which is directed to analyze the truth of the data to determine the effect between the independent variable and the dependent variable. The results of this study can be concluded that the variables of price, product quality, and brand image simultaneously have a significant effect on purchasing decisions as evidenced by the results of the simultaneous test (f test) and partial test (t-test).
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    MELALUI PERENCANAAN SUMBER DAYA MANUSIA UNTUK MENDAPATKAN KEUNGGULAN BERSAING
    (Jurnal PROMARK, Institut Manajemen Telkom, Edisi I Tahun I, 2010) Faritzal, Adam; Wibowo, Sampurno
    Dynamics of the business environment becoming increasingly complex and will have an impact on the operational organization, but the changes of the business environment will also impoct on human resource. Any change requires organizations to open themselves to the demands of these changes. Organization or company should always try to develop strategies and policies in harmony with environmental changes Formulation of strategy and policy organization will be supported by many managerial functions and operational fundons there. One of the company's operational area of concern is the field of Human Resource Management, because human resources is an important asset for the survival of the organization or company. Company or organization should always synchmnize human resources with the changes that occur in terms of quantity, and quality of human resources through investment activities implemented in the human resource planning activities. With attention and care for human resources, is key to the organization or company to be able to get a competitive advantages.
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    PENGARUH PERUBAHAN HARGA SAHAM BERKAPITALISASI BESAR TERHADAP PERGERAKAN IHSG DI BURSA EFEK JAKARTA
    (2nd National Post Graduate Conference on Business & Management, Program Doktor Ilmu Ekonomi Kekhususan Managemen Bisnis Fakultas Ekonomi Universitas Padjadjaran, 2010-04-23) Faritzal, Adam; Wiludjeng, Sri
    Biggest share capitalization with the market composite index is research object used by writer in this compilation ascription is writer interested to check second of the object because of both there are related. Usually price change of a share which is the inclusive of into big Share capitalization category will be able to influence the movement IHSG. To that's hence writer interested to check whether there are influence of among both .pursuant to. Result of research of big biggest the tenth Share capitalization noted at 20 May 2003 and released by Take Caring visible Trimegah Securities Tbk of Share movement experience of the increase and degradation. Highest Share price is share GGRM of equal to Rp9.450. and lowest share is share UNTR of equal to Rp 265. Highest increase is share ISAT of equal to 500 highest point degradation and from 15 shares is share of ISAT and GGRM of equal to - 400 point. While Movement of the market composite index with the highest position equal to 473, 93 point and experience of the position lower of equal to 379, 35 point. and highest Increase equal to 18, 14 or equal to 4, 47% and highest degradation equal to - 11, 79 point or equal to - 2, 91% and if conducted by a hypothesis test collectively to IHSG, there are influence which significantly of among both of the variable because of assess from its correlation coefficient is to show number 0,981 and f value count > its F Tables (211,780 > 1, 95). While to test the hypothesis by partial among Big the tenth Share capitalization by IHSG, the following show the result: For the share of International Astra, Asian Bank Central, Gudang Garam, H.M Sampoerna, Indofood Sukses Makmur, Indosat And Telkom, Assess the correlation coefficient of partial is 0,647 ; 0,690 ; 0,720 ; 0,598 ; 0,489 ; 0,660 ; 0,885. Value from t count the > t table, for the Share of Astra ( 3,628 > 1,987), Asian Bank Central Share ( 5,925 > 1,987), Share of Gudang Garam ( 4,672 > 1,987), Share of H.M Sampoerna ( 7,559 > 1,987), Share Indofood ( 3,302 > 1,987), Share Indosat ( 4,303 > 1,987), Share Telkom ( 11,294 > 1,987) that by partial is there are influence which significantly among International share Astra, Asian Bank Central, Gudang garam, H.M Sampoerna, Indofood Sukses Makmur, Indosat And Telkom by IHSG For The Share Of United Tractor, Bank of Nature of Indonesia and everlasting Share Ramayana, assess the correlation coefficient 0,710; 0,123; 0,556.Value from t count the < t table, for the share of United Tractor (0,085 < 1,987), Share of Bank Buana of Indonesia Nature (1,179 < 1,987) and Share Ramayana (1,828 < 1,987) this means by partial do not there are influence which significantly of among United Tractor by IHSG, Bank Buana of Indonesia Nature by IHSG, Ramayana by IHSG
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    PERSEPSI MAHASISWA BARU TENTANG BRAND EQUlN UNlVERSlTAS WIDYATAMA
    (Jurnal Bisnis, Manajemen & Ekonomi, Universitas Widyatama, Volume 9 Nomor 4, 2008-05) Wiludjeng, Sri; Faritzal, Adam
    Melalui sebuah merk, perusahaan afau organisasi dapat dikenali oleh konsumen, anggofa afaupun masyarakat. Brand afau merk dapaf membedakan penjual, produsen, afaupun pmduk. Perusahaan atau organisasi hams mampu mengelola brand agar brand afau merk menjadi kuaf. Strafegi unfuk mengelola brand agar menjadi kuaf disebuf dengan "brand equity? Mengefahui persepsi mahasiswa merupakan referensi bagi pengelolaan brand atau merk khususnya Universifas Widyatama. Terdapat empat unsur brand equity yaifu brand awareness, brand association, brand qualify dan perceived Quality. Penelitian ini bertujuan untuk (1) mengetahui persepsi mahasiswa baru fentang brand equity Universifas Wdyatama, (2) mengefahui unsur brand equity apa yang menenfukan mahasiswa dalam memilih Universifas Widyatama. Responden penelifian ini adalah mahasiswa Fakultas Bisnis dan Manajemen Program S-1 Universifas Widyatama. Teknik pengambilan sample menggunakan feknik Simple Accidental Random Sampling. Analisis stafistik pada penelitian ini menggunakan metode deskhptif dan menggunakan analisis faktor. Hasil penelitian ini menunjukkan bahwa (1) secara keselvruhan rafa-rata fanggapan afau persepsi mahasiswa atas brand equity UniveMas Wdyatama rendah atau kurang baik, (2) menurut persepsi mahasiswa Fakutfss Bisnis dan Manajemen Universifas Wdyatama, unsur brand equfity yang paling menentukan untuk memilih Universifas Wdyafama adalah brand awareness
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    THE PURCHASING DECISIONS TO CONSUMPTION OF HEALTHY DRINK FRESHTIME YOGURT AT PANDEMIC COVID-19 BASED ON PROMOTION AND PRICE (CASE STUDY AT KPSBU, NORTH BANDUNG CATTLE BREEDERS COOPERATIVE)
    (Solid State Technology, 2020) Faritzal, Adam; Ramantoko, Sebastian; Adityatama, Ryan; Nurvidi, Moch Reffy Septya; Rinaldi, Kurnia
    This study aims to determine whether promotions and prices affect the purchasing decisions of Freshtime Yogurt at North Bandung Cattle Breeders Cooperative. KPSBU (North Bandung Cattle Breeders cooperative) is one of the many producers of yogurt makers in the West Bandung Regency area. The factors tested in this study are promotion and price as independent variables. While purchasing decisions as the dependent variable. The research method used in this research is descriptive and verification method. The population in this study were KPSBU consumers with a population of 461. The technique of determining the sample used in this study was a non-probability sampling technique with accidental sampling method. While to calculate the sample size using the Slovin formula, so the number of samples in this study were 82 consumers. Based on the results of the research partially and simultaneously showed that promotion and prices have a significant effect on Freshtime yogurt purchasing decisions at KPSBU. The results of this study are expected to contribute to the company so that it can be used as material information and input to improve company performance.
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    THE PURCHASING DECISIONS TO CONSUMPTION OF HEALTHY DRINK FRESHTIME YOGURT AT PANDEMIC COVID-19 BASED ON PROMOTION AND PRICE (Case Study at KPSBU, North Bandung Cattle Breeders Cooperative)
    (Solid State Technology Volume: 63 Issue: 3, 2020) Faritzal, Adam; Ramantoko, Sebastian; Adityatama, Ryan; Nurvidi, Moch Reffy Septya; Rinaldi, Kurnia
    This study aims to determine whether promotions and prices affect the purchasing decisions of Freshtime Yogurt at North Bandung Cattle Breeders Cooperative. KPSBU (North Bandung Cattle Breeders cooperative) is one of the many producers of yogurt makers in the West Bandung Regency area. The factors tested in this study are promotion and price as independent variables. While purchasing decisions as the dependent variable. The research method used in this research is descriptive and verification method. The population in this study were KPSBU consumers with a population of 461. The technique of determining the sample used in this study was a non-probability sampling technique with accidental sampling method. While to calculate the sample size using the Slovin formula, so the number of samples in this study were 82 consumers. Based on the results of the research partially and simultaneously showed that promotion and prices have a significant effect on Freshtime yogurt purchasing decisions at KPSBU. The results of this study are expected to contribute to the company so that it can be used as material information and input to improve company performance.
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    THE PURCHASING DECISIONS TO CONSUMPTION OF HEALTHY DRINK FRESHTIME YOGURT AT PANDEMIC COVID-19 BASED ON PROMOTION AND PRICE (CASE STUDY AT KPSBU, NORTH BANDUNG CATTLE BREEDERS COOPERATIVE)
    (Solid State Technology, 2020) Faritzal, Adam
    This study aims to determine whether promotions and prices affect the purchasing decisions of Freshtime Yogurt at North Bandung Cattle Breeders Cooperative. KPSBU (North Bandung Cattle Breeders cooperative) is one of the many producers of yogurt makers in the West Bandung Regency area. The factors tested in this study are promotion and price as independent variables. While purchasing decisions as the dependent variable. The research method used in this research is descriptive and verification method. The population in this study were KPSBU consumers with a population of 461. The technique of determining the sample used in this study was a non-probability sampling technique with accidental sampling method. While to calculate the sample size using the Slovin formula, so the number of samples in this study were 82 consumers. Based on the results of the research partially and simultaneously showed that promotion and prices have a significant effect on Freshtime yogurt purchasing decisions at KPSBU. The results of this study are expected to contribute to the company so that it can be used as material information and input to improve company performance.
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    REALISASI EKSPOR DAN DAYA SAING TEKSTIL DAN PRODUK TEKSTIL INDONESIA DI PASAR INTERNASIONAL
    (2nd National Post Graduate Conference on Business & Management, Program Doktor Ilmu Ekonomi Kekhususan Managemen Bisnis Fakultas Ekonomi Universitas Padjadjaran, 2010-04-23) Maulana, Arief; Faritzal, Adam
    Indonesia memiliki beragam komoditi ekspor, salah satunya yang menjadi andalan penghasil devisa terbesar dari komoditi nonmigas ialah komoditi tekstil dan produk tekstil. Indonesia memiliki sumber daya manusia dalam jumlah besar yang dapat dikaryakan dalam industri ini. Tujuan penelitian ini adalah untuk mengetahui perkembangan perkembangan industri tekstil Indonesia; mengetahui perkembangan realisasi ekspor Indonesia khususnya pada sektor Tekstil dan Produk Tekstil; mengetahui peranan realisasi ekspor komoditi Tekstil dan Produk Tekstil Indonesia secara global; dan mengetahui nilai daya saing ekspor Tekstil dan Produk Tekstil Indonesia. Metode penelitian yang digunakan adalah historical method atas data yang diperoleh kemudian diolah melalui metode korelasi, yaitu Revealed Comparative Advantage (RCA), Index Revealed Comparative Advantage (IRCA), Export Growth Rate, Trade Specialization Ratio, Commodity Concentration Index, analisis uji beda, dan hasilnya kemudian dijabarkan secara explorative. Hasil perhitungan mengarah kesimpulan bahwa komoditi ini memiliki nilai positif terhadap neraca perdagangan Indonesia setiap tahunnya. Uji beda menunjukkan nilai p-value sebesar 0,6357 yang berarti bahwa tidak terdapat perubahan secara signifikan tingkat kinerja ekspor tekstil dan produk tekstil Indonesia ke pasar dunia pasca perjanjian Multy Fiber Arrangement (MFA) oleh karena 2 itu potensi komoditi ini besar sekali untuk dikembangkan tanpa dihambat oleh perjanjian MFA. Uji hipotesis menunjukkan nilai p-value sebesar 0,0069 lebih besar dari pada α maka mengartikan pemberlakuan perjanjian Multy Fiber Arrangement (MFA) memberikan implikasi yang positif bagi perkembangan nilai ekspor tekstil dan produk tekstil Indonesia ke pasar dunia.
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    THE USE OF HALAL LABELS TO IMPROVE THE CONSUMER LOYALTY OF COSMETIC PRODUCTS IN BANDUNG CITY INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2, 2020) Dora, Yenny Maya; Faritzal, Adam
    The majority of population in Indonesia is Moslems. It makes the companies produce their products with halal labels on them. It is done to make the products to be accepted in the market. To use of halal labels among producers in Indonesia is a must. This study aims to analyze how the influence in the use of halal labels is used by cosmetic products in Bandung city on customer loyalty. The sample of this study was 300 female cosmetic users in Bandung city. The approach is using SEM AMOS. The results of this study prove that the form of loyalty or customer loyalty is more dominantly formed by trust while the halal labels only reinforce it. The results of this study are different from previous studies which stated that halal labels dominantly form customer loyalty. The implications of this study can be used by entrepreneurs in cosmetics, food, beverages, clothing and medicine.