IDENTIFYING POST-INDUSTRIAL CREATIVE ENTREPRENEURSHIP COMPETENCIES BANDUNG, INDONESIA

If a nation becomes “post-industrial” it passes through, or dodges, a phase of society predominated by a manufacturing-based economy and moves on to a structure of society based on the provision of information, innovation, finance, and services. Creative industries are becoming increasingly important components of modern post-industrial knowledge-based economies. Not only are they thought to account for higher than average growth and job creation, they are also vehicles of cultural identity that play an important role in fostering cultural diversity. During the last decade a number of governments around the world have recognized this fact and started to develop specific policies to promote them. This last 3 years, Creative Industries has become a popular issue in Indonesia. Creative Industry needs instant ideas, solutions, and imagination based on the age of current technology, product, and trends. The problem is, this industry needs specific human ability that involves the sense of creativity. Bandung, Indonesia, has become one of the most-wanted city for tourism destination. It has competencies in the creative industry field, driven by its young generation doing creative and bravery experiments with their innovative ideas. So, the purpose of this research is to indentify Creative Industries in post-industrial society, especially in Bandung, in order to make this city as a role model of creative entrepreneurship for other city in Indonesia, or in a broader range, other city internationally. This is a descriptive-type and literature analysis based research. This research is purely identifying the objects by field research and analyzing some literatures.

Keywords

entrepreneurship marketing, creative industries, creative entrepreneurship, city branding

URI

http://repository.widyatama.ac.id/handle/123456789/3414

Collections

INTERNATIONAL PUBLICATIONS

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