EFFECT OF MARKETING MIX TOWARDS THE USAGE OF ATMS (AUTOMATIC TELLER MACHINES)
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02
Abstract
The growth of the banking market in Indonesia, especially after the era of banking deregulation, is a
growth in the retail banking market segment. The growth of the retail market segment is of course an opportunity for
banking business players to be able to effectively cover it in need of strategies and relevant tips to anticipate it. The
market has unique properties. The market is always changing and dynamic, especially in the modern world as it is
today. Faced with this reality, companies are required to be able to develop marketing policies that are active and
always keep abreast of technological and economic developments. An active and more market-oriented marketing
policy brings the banking business to the absolute necessity of defining the needs and desires of consumers, not from
the company's point of view. Thus the company can understand what is really the needs and desires of consumers.
Description
Keywords
Marketing Mix, ATM, Banking