HIGHER EDUCATION STRATEGIC ANALYSIS BASED ON PERCEPTUAL MAPPING OF PROSPECTIVE STUDENTS IN BANDUNG
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Date
2016-09
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Journal ISSN
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Publisher
8th Widyatama International Seminar on Sustainability (WISS 2016), Widyatama University, 5 - 8
Abstract
This study aimed to analyze the position of some universities in Bandung, especially the position of Widyatama University. The analysis was conducted through perceptual mapping created through a technique called Multidimensional Scaling (MDS). The position of Higher Education mapped based on 8 attribute and 7
Colleges as references in the perceptual map. Based on 8 perceptual map attribute preferences and the position of
each Universities, the authors analyzed competitive advantages and disadvantages, and similarity amongst the universities. Sample size is 750 respondents.The respondents are prospective students of Higher
Education. This paper Also Discussed the results of research and made some Recommendations.
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Keywords
High School, Multidimensional Scaling, Similarity, Competitive Advantages, Positioning