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    HIGHER EDUCATION STRATEGIC ANALYSIS BASED ON PERCEPTUAL MAPPING OF PROSPECTIVE STUDENTS IN BANDUNG

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    Full Paper Zulganef & Taufik Rachim.pdf (570.8Kb)
    Date
    2016-09
    Author
    Zulganef
    Rachim, Taufik
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    Abstract
    This study aimed to analyze the position of some universities in Bandung, especially the position of Widyatama University. The analysis was conducted through perceptual mapping created through a technique called Multidimensional Scaling (MDS). The position of Higher Education mapped based on 8 attribute and 7 Colleges as references in the perceptual map. Based on 8 perceptual map attribute preferences and the position of each Universities, the authors analyzed competitive advantages and disadvantages, and similarity amongst the universities. Sample size is 750 respondents.The respondents are prospective students of Higher Education. This paper Also Discussed the results of research and made some Recommendations.
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    http://repository.widyatama.ac.id/xmlui/handle/123456789/9588
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    Widyatama University Library
    Jl Cikutra No. 204 A Bandung 40125.
    Telp (022) 727 5855 Ext. 300, 302, 303, dan 307
    Contact Us | Send Feedback
    Support By DSpace software
    copyright © 2002-2016  DuraSpace
    Theme by Atmire NV