HIGHER EDUCATION STRATEGIC ANALYSIS BASED ON PERCEPTUAL MAPPING OF PROSPECTIVE STUDENTS IN BANDUNG

Widyatama Repository

HIGHER EDUCATION STRATEGIC ANALYSIS BASED ON PERCEPTUAL MAPPING OF PROSPECTIVE STUDENTS IN BANDUNG

Show full item record

Title: HIGHER EDUCATION STRATEGIC ANALYSIS BASED ON PERCEPTUAL MAPPING OF PROSPECTIVE STUDENTS IN BANDUNG
Author: Zulganef; Rachim, Taufik
Abstract: This study aimed to analyze the position of some universities in Bandung, especially the position of Widyatama University. The analysis was conducted through perceptual mapping created through a technique called Multidimensional Scaling (MDS). The position of Higher Education mapped based on 8 attribute and 7 Colleges as references in the perceptual map. Based on 8 perceptual map attribute preferences and the position of each Universities, the authors analyzed competitive advantages and disadvantages, and similarity amongst the universities. Sample size is 750 respondents.The respondents are prospective students of Higher Education. This paper Also Discussed the results of research and made some Recommendations.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/9588
Date: 2016-09


Files in this item

Files Size Format View
Full Paper Zulganef & Taufik Rachim.pdf 570.8Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record