WIDYATAMA INTERNATIONAL SEMINAR
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- ItemANALYSIS OF FACTORS AFFECTING BANKING LIQUIDITY AND PROFITABILITY: CASE STUDY OF STATE-OWNED BANKS LISTED ON THE INDONESIA STOCK EXCHANGE PERIOD 2017 – 2019(Widyatama University - WIBEST, 2021) Evi Octavia; Asti Amelia Nur Aziizah; Vioriza Kemala Puteri; Dwita Pamasti; Amanda Permata; Fatan Wira TamaIntroduction : This study analyze the factors affecting banking liquidity and profitability of state-owned banks listed on the Indonesia Stock Exchange Period 2017-2019 Objective of the paper : This study was conducted to determine and test the effect of the variable Return on Asset (ROA), Current Ratio, and Stock Price on Liquidity and Profitability at state-owned commercial banks listed on IDX for the 2017-2019 period. Method: This study uses secondary data using quantitative methods. There are 4 banks that are researched for 3 years on an annual basis from 2017 to 2019. The analysis used is multiple linear regression analysis. The data were processed using the Eviews 9 application by setting a significance level of 0.05 for testing the hypothesis. Findings : This study finds that both Return On Assets (ROA) and Current Ratio (CR) have a significant effect on the stock prices. Conclusion : It shows that the Return On Assets (ROA) has a positive and significant effect on stock prices. On the other hand, Current Ratio (CR) has a negative and significant effect on stock prices.
- ItemINVESTIGATION LOW STOCK ACCURACY USING FAILURE MODE AND EFFECT ANALYSIS STUDY AT PT. XYZ PHARMACY(Widyatama University - WIBEST, 2021) Dandi Nurdiansyah; Dikdik Rinaldi; Ikhsan Baharudin; Ahmad Jaka Purwanto; Muhammad Andito Destiano; Didit Damur RochmanFailure Mode and Effect Analysis (FMEA) is a method used to identify the risk of failure. This paper aims to identify the factors that can affect the accuracy of the data in the warehouse of the pharmaceutical company PT. XYZ Pharmacy is located in Bandung, Indonesia. Inventory data accuracy refers to the consistency between the actual amount of inventory and the amount of inventory recorded in the system. The results showed that the highest RPN value in FMEA was 336 and based on randomly selected sample data showed that the largest difference between stock and actual reached 48 pcs. Based on the identification results that have been carried out, the main cause of data accuracy failure is caused by the activity of borrowing goods from the warehouse to the user. Judging from the existing SOPs, it is known that there is no more detailed form of releasing goods so that the control of recording the expenditure of goods is still not good. Therefore, the author proposes to eliminate the process of borrowing goods by making policies or standard operating procedures related to Work Order Forms (WO). This WO serves to become a record issue for warehouse documentation, if there is a difference in the stock of goods in the warehouse, the cause of the difference will be known from the WO which is integrated with the CWorks system. This policy is expected to minimize or even eliminate the occurrence of stock mismatches or lack of stock accuracy.
- ItemINTERACTION OF EXPERIENTIAL & BUZZ MARKETING, MASLOW NEEDS THEORY TO CONSUMER PURCHASE INTENTION JD.ID DURING PANDEMIC COVID-19(Widyatama University - WIBEST, 2021) Dinda Kayani Putri Bestari; Ariska Sri Rahayu; Shafira Febrianti Ainunnisa; Luvi Indha Permatasari; Erfani Rahmasania R; Tasya NurazizaThe impact of the Covid-19 pandemic, one of which is the decline in social welfare which directly affects people's purchasing power. Every effort has been made so that the economy can bounce back, so far it is in a condition that tends to increase and the economy is starting to rise. This situation benefits all parties, including e-commerce business players in Indonesia, there are six e-commerce displays that have been able to survive the Covid-19 pandemic, one of which is JD.ID. Currently, JD.ID's business development is still far behind compared to Shopee, Tokopedia and Bukalapak. Therefore, this study was conducted to see the magnitude of the predicted interaction formed from experiential marketing, buzz marketing, fulfillment of needs based on Maslow's theory of people's buying interest in JD.ID E-Commerce. In the study there were 72 samples who were domiciled in West Java. Quantitative analysis is processed using Partial Least Square (PLS) tools. The results of the study state that buzz marketing has a significant effect on consumer purchase intention. Then Exp. Marketing has a significant effect on buzz marketing, this indicates that the better a person's shopping experience will be, it will have an effect on increasing engagement with JD.ID. Next Exp. Marketing has no significant effect on Con. Purchase Intention Then Maslow's Hierarchy has no significant effect on Buzz Marketing, this indicates that a person's need for something cannot influence a person or individual to suggest or provide information about the JD.ID application to other individuals. And finally, Maslow's Hierarchy has a significant effect on Con. Purchase Intentions.
- ItemA STUDY OF DIRECTIVE SPEECH ACTS AND PERSONAL DEVELOPMENT FACTORS OF CRUELLA IN THE SELF-TITLED MOVIE(Widyatama University - WIBEST, 2021) Meita L. Sujatna; Tiara A. Pradani; Audry A. Chairunnisa; Dicky Saputra; Muhammad F. Fadhillah; Salsabilla F. PuteriThe research is based on the analysis of the utterances of Cruella in the self-titled movie written by Dodie Smith and directed by Craig Gillespie. It focuses on the directive speech acts performed by the main character and their relationship with the portrayal of the main character's personality. It aims to 1) identify the directive speech acts performed and 2) to find the factors that affect the personality development of the main character. The qualitative descriptive method was applied to analyse the data and categorize it using models by Jucker and Taavitsainens (2008) and Kuravatti and Malipatil (2017). The results showed that the ‘asking’ category (24.7%) and individual as well as environmental factors were prevalent. It can be concluded that directive speech acts can mould the characteristics of a main character, and justify personality analysis. It is recommended that further analysis of the subject should focus on the directive speech acts categories and their syntactical patterns to strengthen the justification.
- ItemThe Role of Internal Audit and the Implementation of Good Corporate Governance in Fraud Prevention(Widyatama University - WIBEST, 2021) Adliana, Oshi; Hendratmoko, Anggit Adhiya; Fadjar, AchmadThe background of this research is that there are still many cases of fraud that occur either in the company or in the central/regional government. This study aims to determine whether and how much internal audit and the implementation of GCG play a role in preventing fraud at the West Java Provincial Inspectorate. The independent variable is internal audit and the implementation of GCG, while the dependent variable is fraud prevention. The research method uses the verification method. The research population is internal auditors, totaling 35 people at the Inspectorate of West Java Province. The sampling technique used non-probability sampling technique with saturated sample technique, so the sample amounted to 35 internal auditors at the West Java Provincial Inspectorate. The data analysis method used multiple linear regression analysis. The results of the study show that internal audit and the implementation of GCG have a positive and significant role in preventing fraud. In addition, the role of internal audit and the implementation of GCG in fraud prevention is 48.2%.