ENTREPRENEURS IN TOURISM AREAS: MOTIVATIONS, PROBLEMS, AND SUCCESS FACTORS (A Case Study of Entrepreneurs in Pangandaran Tourism Area)
Lubis, S. B. Hari
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The purpose of this research is to profile or identify characteristics of SMEs (Small Medium Enterprises) entrepreneurs in a tourism area. This is because a tourism area has many unique phenomenas. The phenomenas could be identified by smart people (entrepreneurs) who could realize opportunities or potentials into their own business. However, not all of the entrepreneurs could survive for a long time. Only limited SMEs entrepreneurs had been successfully running their business. This research was a case study of Pangandaran tourism area. Pangandaran is a sub-district located in the south of West Java Province. Pangandaran has two beaches where people can satisfy themselves by watching the sunrise and the sun set while swimming. By this research, data collected by interviewing SMEs entrepreneurs used questionnaire as a guideline. These questionnaires are about motivations, problems, and success factors of the entrepreneurs. Eight entrepreneurs were interviewed. Each represented one product/ commodity or one service available in the tourism area. They were selected because they have been success running their business more than ten years continually. Techniques of analysis used were by creating matrix tabulation of entrepreneur’s development. Outcomes or findings of this research hope fully could stimulate growths of emerging entrepreneurs more rapidly and could also as a consideration for government in developing appropriate policies or regulations of a tourism area.