DIFFERENCES IN BUSINESS ETHICAL PERCEPTIONS BETWEEN SALES PEOPLE AND BUSINESS STUDENTS
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Date
2012-01-25
Journal Title
Journal ISSN
Volume Title
Publisher
International Conference on Business, Entrepreneurship and Management 2012, San Beda College
Abstract
Ethic and personality are two important things for a business organization. In terms of work
place, it is important to know that someone who workid' at personal selling (salespeople)
sometimes violates the moral and ethical dimensions of their profession. This is the reason why
the study aimed to examine the differences in business ethi~al"~erce~tiobentsw een salespeople
and the prospective personal selling people(e.g. business students) and to compare their
perceptions based on gender differences. 200 samples participated in this study, and a number of
hypotheses have been tested empirically. Results of the study indicate that gender differences
differ in the four dimensions of ethics, namely: moral development, ethical value system,
sensitivity to ethical issues, and ethical behavior. However, in general, empirical results showed
no differences in gender for the examination of ethical behavior. Interesting finding showed that
there are significant differences in perceptions of business ethics and personality between
business students and people who have already work personal selling.
Description
Keywords
Personal Selling, Business Ethics, Personality, Gender, Ethical dimensions