HUBUNGAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN DALAM PERANAN JASA LOGISTIK

Sukandi, Pipin; Sumadhinata, Yelli Eka

HUBUNGAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN DALAM PERANAN JASA LOGISTIK

dc.contributor.author	Sukandi, Pipin
dc.contributor.author	Sumadhinata, Yelli Eka
dc.date.accessioned	2016-09-08T04:12:46Z
dc.date.accessioned	2019-10-21T12:18:45Z
dc.date.available	2016-09-08T04:12:46Z
dc.date.available	2019-10-21T12:18:45Z
dc.date.issued	2016-05-12
dc.description.abstract	Logistics services can not be denied this time become a necessity for all of us. Logistics herein include cargo services , warehousing , transport agents , courier service packing up goods . Brand image and consumer loyalty in using logistics services have become an integral and inseparable . The purpose of this study was to determine the relationship between the brand image and customer loyalty . The number of respondents who used as many as 80 respondents with the research methods used to use that method accidental sampling technique in which researchers inadvertently met with the respondent . Results from this study is the relationship between brand image and customer loyalty in the service shippers express courier . The relationship of this brand image and loyalty by 61 % means that the strong links between the brand image and loyalty .	en_US
dc.identifier.issn	2089-1040
dc.identifier.uri	http://repository.widyatama.ac.id/handle/123456789/7294
dc.publisher	Seminar Nasional Kewirausahaan & Inovasi Bisnis VI, Jurusan Manajemen Fakultas Ekonomi, UPT MKU dan Magister Manajemen Universitas Tarumanagara	en_US
dc.relation.ispartofseries	;KIN.CD.0116
dc.subject	brand image	en_US
dc.subject	loyalty	en_US
dc.title	HUBUNGAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN DALAM PERANAN JASA LOGISTIK	en_US
dc.type	Presentation	en_US