HOW TO ASSESS YOUR SUBORDINATES' CREATIVE POTENTIAL?THE DEVELOPMENT OF A COMPUTATIONAL MODELINGAND ITS IMPLEMENTATION IN CREATIVE INDUSTRY
No Thumbnail Available
Date
2014-12-11
Journal Title
Journal ISSN
Volume Title
Publisher
APMBA International Conference on Management and Business Science (AICMBS) 2014,Management Department, Faculty of Economics and Business University of Brawijaya
Abstract
The desire to stimulate the creativity of the workers also lies on the manager. Sometimes
managers often lose their way in to provide the levels of creativity for their subordinates, and
often justify the method which it built in the personality of the workers. Understandably, to
develop attitude, mental and creative behaviour is not easy. This study provides insights on how
the potential creativity of a person is measured from the aspect of personal (personality) using
software applications that help companies or the management in choosing employees, develop
workers, and identify potential talent. This measurement was formulated in the form of index
scale.The use of this computational modeling provides a clearer picture through the
identification of worker‘s creative characteristics that forming the nature of changes.
Description
Keywords
creativity, computational modeling, creative behavior, creative industry