ANALISIS FAKTOR AGAMA, TEKNOLOGI DAN FASILITAS YANG BERPENGARUH TERHADAP KEPUTUSAN NASABAH DALAM PENGGUNAAN PRODUK KARTU SHAR-E
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Date
2016-05-12
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Seminar Nasional Kewirausahaan & Inovasi Bisnis VI, Jurusan Manajemen Fakultas Ekonomi, UPT MKU dan Magister Manajemen Universitas Tarumanagara
Abstract
Focus this research is to analyze the influence religion, technology, and facilities at customer's decision in
using product of Shar-E. Variable of religion (X1), technology (X2), and facilities (X3) are expressed
asindependent variable, while purchase decision (Y) is expressed as dependent variable. The sampling
technique is purposive sampling, with accumulated total sample of 200 respondents spread in the city of
Bandung and Cimahi. Methods using multiple regression and test hypotheses of T & F test. Results of
multiple regression analysis showed that the variables of religion, technology and facilities affect the
customer's decision to use the Shar-E product amounted to 64.2%, while the remaining 35.8% influenced
by other variables such as the benefits of the product, purchase motive for culture. Then the results of
partial test (t test) or simultaneously (F test) each have a significant impact on the use of product Shar-E.
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Keywords
Customer, Buying Decision, Shar-E