ANALISIS FAKTOR AGAMA, TEKNOLOGI DAN FASILITAS YANG BERPENGARUH TERHADAP KEPUTUSAN NASABAH DALAM PENGGUNAAN PRODUK KARTU SHAR-E

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dc.contributor.authorRozak, Abdul
dc.contributor.authorDyahrini, Wien
dc.contributor.authorRachman, Ibnu
dc.date.accessioned2016-09-08T04:04:12Z
dc.date.accessioned2019-10-21T12:18:39Z
dc.date.available2016-09-08T04:04:12Z
dc.date.available2019-10-21T12:18:39Z
dc.date.issued2016-05-12
dc.description.abstractFocus this research is to analyze the influence religion, technology, and facilities at customer's decision in using product of Shar-E. Variable of religion (X1), technology (X2), and facilities (X3) are expressed asindependent variable, while purchase decision (Y) is expressed as dependent variable. The sampling technique is purposive sampling, with accumulated total sample of 200 respondents spread in the city of Bandung and Cimahi. Methods using multiple regression and test hypotheses of T & F test. Results of multiple regression analysis showed that the variables of religion, technology and facilities affect the customer's decision to use the Shar-E product amounted to 64.2%, while the remaining 35.8% influenced by other variables such as the benefits of the product, purchase motive for culture. Then the results of partial test (t test) or simultaneously (F test) each have a significant impact on the use of product Shar-E.en_US
dc.identifier.issn2089-1040
dc.identifier.urihttp://repository.widyatama.ac.id/handle/123456789/7293
dc.publisherSeminar Nasional Kewirausahaan & Inovasi Bisnis VI, Jurusan Manajemen Fakultas Ekonomi, UPT MKU dan Magister Manajemen Universitas Tarumanagaraen_US
dc.relation.ispartofseries;KIN.CD.0116
dc.subjectCustomeren_US
dc.subjectBuying Decisionen_US
dc.subjectShar-Een_US
dc.titleANALISIS FAKTOR AGAMA, TEKNOLOGI DAN FASILITAS YANG BERPENGARUH TERHADAP KEPUTUSAN NASABAH DALAM PENGGUNAAN PRODUK KARTU SHAR-Een_US
dc.typePresentationen_US
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