ORGANIZATIONAL CLIMATE PROFILE OF RADIO STATIONS IN BANDUNG (The City with the Most Number of Radio Stations in Indonesia)
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Date
2012-11-02
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The Asian Conference on Media & Mass Communication 2012, International Academic Forum
Abstract
Bandung is the city that is highly recognized as the city of creativity. It is also known as
the city with the most radio stations in Indonesia. Over the years, radio stations have
become the most admired companies especially among the youth. The aim of the study
reported in this paper is to identify the organizational climate profile of radio stations in
Bandung and to explore the relationship between organizational climate and employee
morale. The research used self administrated questionnaire based on Litwin and
Stringer’s (1971) six dimensions to measure organizational climate throughout six radio
stations with various segmentations. The research showed that team spirit, reward system
and conformity are the most prominent dimensions that shaped the climate. The study
also revealed that there is a relationship between organizational climate and morale. The
attitude towards the job and working environment is mostly influenced by team spirit and
conformity; attitude towards the supervisor is mostly influenced by reward and team
spirit; and attitude towards the company and leadership is mostly influenced by team
spirit and reward. The knowledge about organizational climate profile of the radio
stations can be used as a reference for business owners and human resource managers in
developing strategies to improve employee performance and organizational success in the
media business.
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Keywords
Organization Climate, Employee Morale, Radio Station, Media Business