ORGANIZATIONAL CLIMATE PROFILE OF RADIO STATIONS IN BANDUNG (The City with the Most Number of Radio Stations in Indonesia)

Savitri, Firly; Saputra, Yuddy

ORGANIZATIONAL CLIMATE PROFILE OF RADIO STATIONS IN BANDUNG (The City with the Most Number of Radio Stations in Indonesia)

dc.contributor.author	Savitri, Firly
dc.contributor.author	Saputra, Yuddy
dc.date.accessioned	2014-07-14T02:08:35Z
dc.date.accessioned	2019-10-21T11:48:07Z
dc.date.available	2014-07-14T02:08:35Z
dc.date.available	2019-10-21T11:48:07Z
dc.date.issued	2012-11-02
dc.description.abstract	Bandung is the city that is highly recognized as the city of creativity. It is also known as the city with the most radio stations in Indonesia. Over the years, radio stations have become the most admired companies especially among the youth. The aim of the study reported in this paper is to identify the organizational climate profile of radio stations in Bandung and to explore the relationship between organizational climate and employee morale. The research used self administrated questionnaire based on Litwin and Stringer’s (1971) six dimensions to measure organizational climate throughout six radio stations with various segmentations. The research showed that team spirit, reward system and conformity are the most prominent dimensions that shaped the climate. The study also revealed that there is a relationship between organizational climate and morale. The attitude towards the job and working environment is mostly influenced by team spirit and conformity; attitude towards the supervisor is mostly influenced by reward and team spirit; and attitude towards the company and leadership is mostly influenced by team spirit and reward. The knowledge about organizational climate profile of the radio stations can be used as a reference for business owners and human resource managers in developing strategies to improve employee performance and organizational success in the media business.	en_US
dc.identifier.issn	2186-5906
dc.identifier.uri	http://repository.widyatama.ac.id/handle/123456789/3422
dc.language.iso	en	en_US
dc.publisher	The Asian Conference on Media & Mass Communication 2012, International Academic Forum	en_US
dc.relation.ispartofseries	;KII.CD.0105
dc.subject	Organization Climate	en_US
dc.subject	Employee Morale	en_US
dc.subject	Radio Station	en_US
dc.subject	Media Business	en_US
dc.title	ORGANIZATIONAL CLIMATE PROFILE OF RADIO STATIONS IN BANDUNG (The City with the Most Number of Radio Stations in Indonesia)	en_US
dc.type	Presentation	en_US