EKSISTENSI NILAI (VALUE) RELIGI DALAM PERILAKU CALON KONSUMEN PERGURUAN TINGGI DI JAWA BARAT
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Date
2010
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Publisher
Konferensi Nasional Forum Manajemen Indonesia, FE Universitas Airlangga
Abstract
Value is important concept in marketing since the marketing is a value exchange
between two fractions, hence the value can not be ignored in the field of marketing,
especially in the field of consumer behavior. This research aim is to explore the
existence of value in higher educational institution west java consumers. The consumers
are candidate of higher educational institutions, those are the student of high school.
Through multidimensional scaling technique, this research shows that there is a value
which underlining perception of consumers of higher education institution when student
perceives higher educational institution attributes.
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Keywords
Eksistensi, Value