International Journal of Management

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Browsing International Journal of Management by Subject "Brand Image"

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    THE EFFECT OF BRAND IMAGE AND QUALITY PRODUCT TOWARDS PURCHASE DECISION (EMPIRICAL STUDY ON CV BONE ENGINEERING RETAIL)
    (Solid State Technology, 2020) Faritzal, Adam; Suherman, Uman; Widiyanti, Resti; Narulita, Renanda Intan; Abdurrohman, Furqon; Putra, Rizal Permadhi
    In this research revealed that there is a gap between the good of brand image and quality product from water heater product of CV.Bone Engineering Bandung and the lower Purchase Decision for water heater product of CV.Bone Engineering Bandung. This research aims to determine whether the brand image and quality product of water heater CV.Bone Engineering Bandung affect to the Purchase Decision for water heater product of CV.Bone Engineering Bandung. The factors tested in this study are brand image and quality product as independent variables, while Purchase Decision is the dependent variable. The research method used is descriptive method, with data collection techniques through observation and questionnaires. The population in the study were user or cunsumen of water heater in Bandung city particularly user or consumer that come to retail of CV.Bone Engineering Bandung with a sample of 100 respondents. Data analysis used multiple linear regression analysis at a significant level of 5 percent The program used is SPSS 25 and Lisrel 8.80. The results showed that the two independent variables which is brand image and quality product had a significant effect on the Purchase Decision for water heater product of CV.Bone Engineering Bandung. But it does not make user or consumer of water heater want to use the product of water heater CV.Bone Engineering Bandung. CV.Bone Engineering Bandung can make some change of the brand image and quality product so that can make more benefit to user or consumer of water heater.
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    THE EFFECT OF DIGITAL MARKETING AND BRAND IMAGE ON PURCHASE INTENTION FOOTSTEP FOOTWEAR PRODUCT
    (WIBEST-III, 2022) Putra, Yogi Budiman; Sary, Sri Endang; Ningsih, Sri Wahyu; Sari, Indah Uli; Nadianti, Nenden; Brahmana, Sunardi Sembiring
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    EFFECT OF PRODUCT ATTRIBUTES, BRAND IMAGE AND SALES PROMOTION ON H&M PURCHASE DECISIONS
    (WIBEST-III, 2022) Putri, Lutvi Meidina; Wardhani, Intan Dwita; Maulana, Wildan Ahmad; Armadiana, Anisa; Aurelya, Azura Tasya; Pratminingsih, Sri Astuti
    The purpose of this research was to examine the impact of product attributes, brand image, and sales promotion on H&M product purchasing decisions in Bandung. This study uses a quantitative approach using the explanatory method through distributing questionnaires. The outcomes of this study proved that the product attribute variables, brand image and sales promotion all have an impact on purchase decisions. This studies is also expected to contribute to the company, especially in its marketing strategy in the form of product and promotion strategies so that they are always updated in providing information, especially in social media. The limitation of this study is that the majority of the selected samples are H&M visitors who are in the city of Bandung. It is hoped that further research will expand the sample and add several variables that can influence purchase decisions.
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    GREEN CONSUMER’S BEHAVIOR, PRICE, AND BRAND IMAGE INFLUENCE ON CUSTOMER SATISFACTION OF LE MINERALE GALLON
    (Solid State Technology, 2020) Yunita, Bertha; Karenina, Almira; Utami, Karina Budi; Prasetya, Wahyu Budi; Wiludjeng, Sri
    Twitter users are discussing the latest product from Le Minerale which is a disposable gallon. They think that Le Minerale’s disposable gallons are considered not environmentally friendly. The government through the Ministry of Environment and Forestry has issued a policy on the reduction of waste by producers. However, PT Mayora Indah Tbk as Le Minerale manufacturer still uses disposable gallons. Although it has been regulated by the regulation of the Minister of Environment and Forestry, there are still consumers who complain about the gallon of Le Minerale. Therefore, further research is needed to find out how respondents responded to Green Consumer's Behavior, Price, and Brand Image to Customer Satisfaction with Le Minerale Gallon. Research method used is descriptive and verification method. While the data to support this research is secondary data and primary data. The population of this study was a customer of Le Minerale gallons in West Java by taking representative samples. The analysis tool used is logistic regression analysis. The sampling technique used is Accidental Sampling. The results of this study showed that price and brand image positively affect customer satisfaction, while green consumer's behavior has no effect on customer satisfaction. Therefore, it is recommended to the company to pay attention to the price and brand image so that consumers feel satisfied with Le Minerale gallon products.
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    GREEN CONSUMER’S BEHAVIOR, PRICE, AND BRAND IMAGE INFLUENCE ON CUSTOMER SATISFACTION OF LE MINERALE GALLON
    (Solid State Technology, 2020) Yunita, Bertha; Karenina, Almira; Utami, Karina Budi; Prasetya, Wahyu Budi; SP, Sri Wiludjeng
    Twitter users are discussing the latest product from Le Minerale which is a disposable gallon. They think that Le Minerale’s disposable gallons are considered not environmentally friendly. The government through the Ministry of Environment and Forestry has issued a policy on the reduction of waste by producers. However, PT Mayora Indah Tbk as Le Minerale manufacturer still uses disposable gallons. Although it has been regulated by the regulation of the Minister of Environment and Forestry, there are still consumers who complain about the gallon of Le Minerale. Therefore, further research is needed to find out how respondents responded to Green Consumer's Behavior, Price, and Brand Image to Customer Satisfaction with Le Minerale Gallon. Research method used is descriptive and verification method. While the data to support this research is secondary data and primary data. The population of this study was a customer of Le Minerale gallons in West Java by taking representative samples. The analysis tool used is logistic regression analysis. The sampling technique used is Accidental Sampling. The results of this study showed that price and brand image positively affect customer satisfaction, while green consumer's behavior has no effect on customer satisfaction. Therefore, it is recommended to the company to pay attention to the price and brand image so that consumers feel satisfied with Le Minerale gallon products.
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    THE INFLUENCE OF BRAND IMAGE AND QUALITY OF SERVICE ON CONSUMER BUYING INTEREST IN DELIVERY SERVICES PT PAXEL ALGORITA UNGGUL"PAXEL"
    (WIBEST-III, 2022) Toha, Ayu Siti H.; Saragih, Desni S.; Emha, Egi Fauzi B.; Fauzi, Moch. Lutfi Z.; Ryamizard, Ridwan; Hapsari, Ayuningtyas Yuli
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    THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASE DECISIONS FOR ULTRA UHT MILK PRODUCTS DURING THE COVID-19 PANDEMIC IN INDONESIA
    (WIBEST-II, 2021) Faritzal, Adam; Sari, Via Nirwana; Lestari, Citra Shofiyya; Putri, Asyifa Gunawan; Raihan, Biyan; Wendhiarko, Reyhan Humam
    this study aims to determine the effect of price, product quality, and brand image on purchasing decisions of UHT milk in Indonesia. The research method used in this research is by distributing questionnaires to all users of UHT milk products, using probability sampling technique or random sampling is a sampling technique carried out by providing opportunities or opportunities for all members of the population to become samples. This sample obtained is expected to be a representative sample. Using this technique because this study provides opportunities for all users of ultra milk to be a sample of 97 respondents. This study uses the Multiple Linear Regression method which is directed to analyze the truth of the data to determine the effect between the independent variable and the dependent variable. The results of this study can be concluded that the variables of price, product quality, and brand image simultaneously have a significant effect on purchasing decisions as evidenced by the results of the simultaneous test (f test) and partial test (t-test).
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    IS IT TRUE THAT PRODUCT QUALITY AND BRAND IMAGE CAN AFFECT LOYALTY THROUGH USER SATISFACTION FOR MATIC HONDA BEAT MOTORCYCLES IN BANDUNG?
    (WIBEST-III, 2022) Purwaningdyah, Sri Wiludjeng Sunu; Fauzani, Rizan Aditya; Aulia, Rinanda; Sugiman; Taufik, Salahuddin; Damentha, Mora
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