FAKTOR INTERNAL, EKSTERNAL, DAN SITUASIONAL YANG MENENTUKAN NIAT KONSUMEN UNTUK MEMBELI ULANG
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Date
2006-10
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Jurnal Manajemen Indonesia, Sekolah Tinggi Manajemen Bisnis Telkom, Vol.6, No.3
Abstract
This paper revealed the application of attribution theory to comprehend
consumer behavio1: Meaning that the theory could be places as an ''umbrella" to study
consumer behavior. Attribution theory is a social psychology theory that explained the
certain reasons why people do some actions in daily social life. Through literature
review, the writer found that factors determined consumer intention to buy are internal,
external, and situational factors.