Browsing by Author "Sakti, Intan Widuri"

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    THE ANALYSIS FACTORS OF EXPERENTIAL MARKETING, PRODUCT QUALITY, AND CUSTOMER SATISFACTION OF MOTOR BIKE AS A MAIN TRANSPORTATION MODE IN BANDUNG-INDONESIA
    (International Journal of Business and Administrative Studies (IJBAS), Key Knowledge Generation (KKG) Publications, Vol.2, Issue 1, 2016-02) Sakti, Intan Widuri
    The aim of this research is to analyze factors of experiential marketing, product quality and customer satisfaction on the utilization of motorcycles as a mode of priority transportation in Bandung City. There is a rapid increase in the usage of motor bike rather than cars wich has been happened from 2012 until 2014. Researcher identified this as a phenomenon. This research is using path analysis method where datas from 150 respondents of motorcycle user are being collected. For the sampling technique, researcher uses Random Probability Sampling. As a result, we can see wich one among those factors have an influence towards motorcycles as a mode of priority transportation.
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    ANALYZING PURCHASE DECISION PROCESS ONLINE SHOPPING IN ISLAMIC SHARI’A PERSPECTIVE
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Sakti, Intan Widuri; Hurriyati, Ratih
    Online shopping has growth exponentially because of the technology. Thus can see in all aspects wether in economics, growth country and demographics features. This study highlight at purchase decision processes online shopping that focused on islamic material. Significantly growth of how to selling is having a vast demand wich is retailer and online shop began priority way to buy products, and this way is giving a big chance for the growth country also. Analyzing this processes will reveal how shari’a the business online shop from islamic point a view also in marketing knowledge.
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    BUILD A SUCCESSFUL MENTAL ENTREPRENEURIAL IN THE MIDST OF CRISIS
    (Turkish Journal of Computer and Mathematics Education (TURCOMAT), Vol.12, No.8, 2021) Dora, Yenny Maya; Sakti, Intan Widuri; Sari, Oktora Yogi; Budiansyah, Yusep
    Entrepreneurship in the midst of crisis caused by the Covid 19 pandemic is very difficult thing. It takes strong mentality to be able to continue being entrepreneurial in the midst of the current crisis conditions. Students are young people who are synonymous with imagination, creative, fast, instantaneous and have lots of ideas. Moreover, students who are familiar with entrepreneurship. Students are also technology literate people, including information technology. Therefore, it is necessary to have the role of lecturers who can really open students' insights or thinking horizons. Using research and research results to be able to pave the way for young entrepreneurs to create new innovations, solve problems or to predict conditions that will occur in the future, and so on. Apart from the internal involvement of the university, the presence of the government, private sector, and the media and others (pentahelix) is the strength of collaboration as the key to the success of the rapid economic growth after the Covid 19 pandemic.
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    CITY BRANDING AND CITY TOURISM
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Sakti, Intan Widuri; Gaffar, Vanessa; Dirgantari, Puspo Dewi
    A city can be seen from various perspectives, including tourist attraction as the ability to compete effectively in tourism with other cities. In Indonesia, cities have become tourist destinations which have undoubted advantages, although in this study the city did not have a "name reminder" as an alarm to open a description of the memory of a tourist city that had been visited in other words referred to as city branding . As we know, cities in Indonesia have the potential to become tourist cities, seen from a variety of local wisdom that is owned and it can help highlight the city. Besides other factors that influence include accommodation and tourism services, as well as city resources, such as architectural attractions, nature, and transportation availability.
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    CONTROL OF FOREIGN WORKERS IS CONNECTED WITH THE PROTECTION OF THE WORK RIGHTS UNDER THE CONSTITUTION 1945 AND THE SELECTIVE POLICY PRINCIPLES
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Hidayat, Anwar; Budiman; Sakti, Intan Widuri
    The placement of TKA in fact gives an advantage in the process of outsourcing knowledge and technology to improve the skills and productivity of the work of TKI, but the placement of the inappropriate TKA legislation has been detrimental to National interest in the field of employment availability for migrant workers who are increasingly difficult to obtain. The purpose of research to know the control of the TKA is connected with the protection of the job rights for Indonesian citizens according to article 27 paragraph (2) CONSTITUTION 1945, knowing the implementation of foreign workers by TKI in the SCIENCE and find supervision With the selective policy principle. This research uses a normative juridical approach. The specification of the study is descriptive analysis. The data types that secondary data uses. The technique of data collection studies and analytical techniques uses a qualitative approach. The results showed that the control of TKA was executed under Article 42 Law No 13 year 2013 on employment which was built on the principles of legality, sponsorship, selective and security. Controlling the placement of TKA in Indonesia aims to protect the rights of Indonesian citizens for the work pursuant to article 27 sentence (2) CONSTITUTION 1945, but factually the policy of the placement control of TKA has not shown results that provide Protection of the work for Indonesian citizens because of the foreign workers who entered Indonesia majority of the abusive worker without the expertise of non-professional personnel. Supervision of TKA implemented by implementing the principle of selective policy through two approaches namely (a) a prosperity approach that establishes only foreigners who truly benefit the national interests and welfare of the people of Indonesia (b) The security approach of an immigration policy to provide licensing permissions for those who do not compromise state security and public order. Limitation of TKA that will enter Indonesia according to the principle of selctive policy becomes a necessity to provide priority position of employment opportunities for TKI.
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    COUNTRY OF ORIGIN (COO) IN WEST JAVANESE BEHAVIOUR
    (Solid State Technology Volume: 63 Issue: 3, 2020) Sakti, Intan Widuri
    Indonesia are rich country with many various culture, nature resources, many various spread island, and many more. These were affect to culinary in every differences of region. However, what happened in every generation the fact is original culinary are decreasing. With its emergence many foreign culinary, this are a euphoria for the millennials. The question is who will keep the legacy of culture and culinary in Indonesia, is it still worth to be maintain, what effort will be done.
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    THE CREATIVITY OF USING BATIK ETHNIC TO ATTRACT FOREIGN TOURISTS (Study on customers of Banyuwangi Batik in Kemiren Village, Glagah District, Banyuwangi Regency, East Java Banyuwangi Regency, East Java)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Febrianti, R. Adjeng Mariana; Sakti, Intan Widuri; Nugraha, Deden Novan Setiawan
    This study aims to find out the stretching of Using Batik that has high creativity, the value of product innovation towards the marketing performance of batik products through customer value. This study uses a snowball sampling method of 200 respondents and analyzed using the SEM (Structural Equation Modeling) model. The results showed the variable creativity has an influence on customer value by maintaining modern patterns and images, innovation variables have an influence on customer value so that craftsmen can provide maximum value for batik customers, customer value variables have an influence on company performance, creativity variables affect marketing performance through customer value, innovation variables affect marketing performance through customer value.
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    IMPLEMENTATION AND EVALUATION OF A STUDENT-CENTERED LEARNING IN FACULTY BUSINESS AND MANAGEMENT – WIDYATAMA UNIVERSITY
    (Conference On Professional Development In Education (PDE2014), Widyatama University Indonesia, Open University Indonesia and Open University Malaysia, 2014-06-11) Sakti, Intan Widuri
    The purpose of this case study was to explore the issues involved in implementing a technology-enhanced student centered unit in order to provide recommendations to improve and enhance these types of learning activities. Specifically, the study examined problems students encountered in completing the unit activities, problems the teacher encountered in facilitating the delivery of the unit to her students, and strategies to improve and enhance these types of learning activities. Results of this study from SWOT analysis revealed that a variety of factors impact the success or failure of student-centered activities, including student orientation to the unit problem, student collaboration, teacher management strategies, and student accountability mechanisms.
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    INNOVATION CAPABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT IN BUILDING COMPETENT YOUNG ENTREPRENEURS
    (Journal of Business and Economic Review (JBER), Global Academy of Training & Research (GATR) Enterprise, Vol.2, No.2, Jan-Mar, 2017) Sakti, Intan Widuri; Dalimunthe, Gallang Perdana
    Objective – The study aims to learn effect of Innovation Capability and Customer Relationship Management on young entrepreneur’s competency. Methodology/Technique – Questionnaire used for the data collection in this study. The sampling method is probability sampling with simple random sampling technique. The population is all the Marketing students’ year 2012, and the calculated sampling is 100 respondents Findings – From the analysis and explanation using SEM, it is found that Innovation Capability and CRM have a big influence towards young entrepreneurs. Those variables also stimulate them to sharpen their business intuition. Novelty – The study proves importance of Innovation Capability and CRM on development of entrepreneurs. Type of Paper: Empirical
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    MIX PROMOTION EFFECT ON CORPORATE IMAGE IN KOTA BUNGA PUNCAK: WEST JAVA
    (23rd International Business Research Conference, World Business Institute, 2013-11-18) Sakti, Intan Widuri
    Kota Bunga is a resort that is required to survive in a very competitive business in tight conditions, especially Kota Bunga is type of property are limited in terms of the concept of meaning rather than as a residential home. Kota Bunga should continue to attract consumer interest, while the phenomenon is occurring among residential villas (resort) have become one of the main options, home prices tend to be fantastic that declining interest, image, public now see that villa has been not trends again, villa has a peak in the region in terms of traffic barriers that is traffic jam.This research aims to determine the promotion mix includes advertising, sales promotion, public relations, personal selling and direct marketing in Kota Bunga, knowing the company's image in Kota Bunga determine the influence of promotion mix includes advertising, sales promotion, public relations, personal selling and direct marketing for the company's image in Kota Bunga either partially or simultan.Data collected in the field conducted in 2012. Data analysis using Path Analysis. The results showed that the five dimensions of promotion mix consists of advertising, sales promotion, public relations, personal selling and direct marketing together (simultaneously) significantly affect the company's image in Kota Bunga. The company's image can be perceived well by the owners of the villa with a coefficient of determination of 70.80%.
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    STUDENTS COMPETENCE AND ENTREPRENEURIAL (Case Studies in Widyatama University)
    (Jurnal Ilmiah Akuntansi dan Humanika, Jurusan Akuntansi Program S1 Universitas Pendidikan Ganesha, 2014-12) Sakti, Intan Widuri
    Unbalance of the workforce with jobs, making government implement programs to boost entrepreneurship among students. Entrepreneltrship is expected to help the nation's economy. Entrepreneurship it is necessary to support the entrepreneurial competence. Competence are ability, skill or individual skill in interacting eflectively with the environment and make an impact on others in order to achieve certain goals in a social context that is tailored to the culture, the environment and the situation at hand. This rzsearch was conducted to determine the rslationship between entrepreneurial competencies with the students at Widyatama Universify. Research studies using 40 students as popu!atiorz who are entrepreneur. Data collection was performed using the two-scale entrepreneurship scale (Meredith, 1996; 6) which consists of 30 items and scales of competence (Gullota, 1990: 100) content 36 items. Data ~nalysisto determine the existence ofa positive relationship between entrepreneurial ccmpetencies with the students was conducted using simple regressicn anaiysis. The results showed the number rxy = 0.822 with p = 0.000 (p <0,05). There is a signijkant positive relationship between the entrepreneurial competence. Effectiveness of regression in this research' was 67.5%, showing influence entrepreneurial competencies of 67.5% in research population. Based on this research it can be concluded that there is a significant positive relationship between students competence and entrepreneurship it I means higher of students competence will increase their entrepreneurial, and conversely, lower of students competence will decrease their entrepreneurial.