INNOVATION CAPABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT IN BUILDING COMPETENT YOUNG ENTREPRENEURS
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Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Business and Economic Review (JBER), Global Academy of Training & Research (GATR) Enterprise, Vol.2, No.2, Jan-Mar
Abstract
Objective – The study aims to learn effect of Innovation Capability and Customer Relationship Management on young
entrepreneur’s competency.
Methodology/Technique – Questionnaire used for the data collection in this study. The sampling method is probability
sampling with simple random sampling technique. The population is all the Marketing students’ year 2012, and the
calculated sampling is 100 respondents
Findings – From the analysis and explanation using SEM, it is found that Innovation Capability and CRM have a big
influence towards young entrepreneurs. Those variables also stimulate them to sharpen their business intuition.
Novelty – The study proves importance of Innovation Capability and CRM on development of entrepreneurs.
Type of Paper: Empirical
Description
Keywords
Innovation Capability, CRM, Young Entrepreneurs, Structural Equation Modelling, SEM