Browsing by Author "Rachmawati, Mariana"

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    ANALYSIS OF WORK STRESS AND ORGANIZATION COMMITMENT TO EMPLOYEES PERFORMANCE SECRETARIAT ON DISTRICT TASIKMALAYA
    (Solid State Technology Volume: 63 Issue: 3, 2020) Rachmawati, Mariana; Saudi, Mohd Haizam Mohd
    The purpose of this study was to know and analyze the stress of work and organizational commitment and employee performance, and the effect of work stress and organizational commitment to employee performance at the District Secretariat Tasikmalaya regency. The method used is a survey method. The procedure of collecting data obtained through interviews, questionnaires and literature. The sampling technique used purposive sampling with a population of civil servants in the Office of the Regional Secretariat of Tasikmalaya regency as many as 100 people. Data analysis technique used is path analysis. The analysis showed that work stress and organizational commitment and employee performance significantly influence employee performance Tasikmalaya regency Regional Secretariat either partially or simultaneously. Employees should be able to manage job stress wisely.
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    BUILDING OF E-CUSTOMERS’ LOYALTY THROUGH IMAGE DEPARTMENT STORE IN DIGITAL ERA ( Survey of department store in the city of Bandung)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Handayani, Rini; Rachmawati, Mariana; Kurniawan, Ryan; Roespinoedji, Djoko
    In the retail sector, the development of the digital era has brought changes to society regarding shopping patterns. The customer loyalty tends to decrease. The purpose of this study was to find out how department store image, e-customer loyalty and the influence of department store image on e-customer loyalty. The population of this study is customers of online department store shopping sites in Bandung covering Matahari, Metro, Ramayana and Yogya. The sample customers are department store shopping sites that shop at least once a month at department stores. The analysis used is descriptive and path analysis. The results of the study stated that there was a significant effect of department store image on e-customer loyalty.
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    THE EFFECT OF PRODUCT QUALITY, PRICE, AND E-ADVERTISING ON THE PRODUCTION PURCHASE IN WITHI BATIK BOUTIQUE
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rachmawati, Mariana; Sukandi, Pipin; Saefudin, Nugraha; Handayani, Rini; Hidayat, Riski Taufik; Kurniawan, Ryan; Sofyandi, Rd. Herman
    The Object Of Research In The Preparation Of This Thesis Is Withi Batik Boutique In This Study The Authors Examined The Effect Of Product Quality, Price, Advertising, On The Process Of Purchasing Decisions. The Unit Of Analysis Of This Research Is Consumers Of Withi Batik Boutique. In This Study The Authors Set A Sample Of 200 Respondents. In This Study the Author Uses Descriptive-Verification Research Method. By Testing The Hypothesis Multiple Linear Regression. T Test For Partial Test And F Test For Model Test. From The Results Of This Study It Can Be Concluded: Overall Product Quality Is In Good Category. This Is Reflected In The Responses Of Respondents That Batik In Withi Batik Boutique Has A Variety Of Motifs, Several Diverse Samples Of De'cantikqu Muslim Clothing Products Show A Buyer 'S Desire To Be More Fashionable, The Overall Price Of Withi Batik Boutique Is In The Appropriate Category With The Quality Provided. The Overall E-Advertising Of Withi Batik Boutique Has Been Effectively Carried Out As Well As The Level Of Visual Uniqueness Of The Advertisement Used By Withi Batik Boutique, The Frequency Of Withi Batik Boutique Advertisements In Online Media (Facebook And Instagram). Based On The Testing Of Statistical Analysis The Results Of Product Quality Have A Strong Influence On The Process Of Purchasing Clothing Products. Price Policy Has A Strong Influence On The Process Of Purchasing Clothing Products. While E-Advertising Has A Strong Influence On The Process Of Purchasing Clothing Products. The Results Of The Coefficient Of Determination And Hypothesis Testing Partially Indicate That E-Advertising Has A Significant Effect On The Variables Of The Process Of Purchasing Clothing Products. Simultaneous Hypothesis Test Results Show That There Are Significant (Simultaneous) Effects Of Product Quality, Price, And E-Advertising On The Process Of Purchasing Clothing Products.
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    THE EFFECT OF SERVICE QUALITY, CONSUMER RELATIONS MANAGEMENT ON CUSTOMER SATISFACTION AND IMPLICATIONS FOR CUSTOMER LOYALTY AT IBIS PASTEUR BANDUNG HOTEL
    (Solid State Technology Volume: 63 Issue: 4, 2020) Rachmawati, Mariana; Handayani, Eli; Kuswanto, Yeni
    The tourism industry is now growing, especially areas that have natural potential as a source of tourism, one of which is the city of Bandung in the Province of North Sumatra. With the development of tourism that occurred in the parapet area, hotel industry players are also encouraging to participate in providing facilities complementary for a tourist. Hospitality as a means of accommodation that is a vital need for travelers as a facility that provides lodging services, food and drink services and other facilities as a complementary tour. The large number of hotels that stand in the city of Bandung encourages each hotel to compete with each other in attracting tourists to stay at hotels that are already available. One effort to attract tourists is to always prioritize guest satisfaction by maintaining the quality of services found at the hotel. Because the quality of service is very important and is a key to success of each product and service. This quality is given to consumers / guests to meet the expectations of consumers guests by providing products and services at a price level. Hotel Ibis Pateur Bandung is a hotel with a magnificent building and is located at a strategic point and always every guest / customer who stays at the hotel. both in terms of tangibles, reliability, responsiveness, assurance, or in terms of empathy, as well as establishing good relationships with consumers and consumers to create customer satisfaction during a stay at the Ibis Pasteur Bandung hotel to create high Consumer Loyalty. Based on the above phenomenon, the author is interested in researching about, service quality, CRM, Consumer satisfaction, and Consumer loyalty at the Ibis Pasteur Hotel Bandung, this study uses descriptive and ferrictive methods, with phat hypothesis test analysis and multiple linear regression, sample 100. The results of this study shows that Service Quality, CRM and Customer Satisfaction have a positive and significant effect on Customer Loyalty at Ibis Pasteur Bandung.
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    EFFECTS OF EMPLOYEE COMMITMENT, ORGANIZATIONAL CULTURE, PERSONALITY AND EMPLOYEE LOYALTY IN EFFORTS TO CHANGE THE MENTAL MANAGEMENT OF FIELD WORKERS AT ADIRA FINANCE BANDUNG EMPLOYEES
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Rachmawati, Mariana; Sukandi, Pipin; Sofyandi, Herman; Saudi, Mohd Haizam Mohd
    The results to obtain results of the study (1) Commitment, Organizational Culture, Personality, Loyalty Mental and Change Management has assessed both the Worker Field Finance PT ADIRA Bandung. (2) Obtaining Commitment study results have a positive relationship with the Cultural Organization of Field Workers at PT ADIRA Finance Bandung. (3) Obtain the results of the study of Commitment, Organizational Culture and Personality, partially and simultaneously influence on loyalty to PT ADIRA Finance Bandung. (4) Obtain the results of the study of Commitment, Organizational Culture and Personality, an effect partially or simultaneously to changes in the Field Worker Mental Manejeman PT ADIRA Finance Bandung. (5) Obtaining the results of the study of loyalty effect on Mental Manejeman changes in PT ADIRA Finance Bandung.Riset design While research causal (causal research) is to demonstrate a causal link one variable to another variable. Given the research that is exploratory, descriptive, verification dancausal through better data collection of primary data and secondary data, this study Given the observation unit is working PT ADIRA Finance Bandung, then in determining sample study conducted by probability sampling techniques., This study will use a method of Structural Equation Modeling Based on this amount, the dissemination or distribution of the sample was divided evenly on each. Employee Commitment study results ADIRA Finance Branch Bandung declared Good, Cultural Organization in the work environment in ADIRA Finance Cab, Bandung Good, Personality Lapanagn Workers still need to be improved it self Excellence employees, this happens field field workers do not focus on work and not creative, Loyalty Finance ADIRA field workers Cab, Bandung Loyalty good, Change Management Finance ADIRA Field Worker Mental Cab, Bandung Good, Commitment Employee Relations, Organizational Culture, Personality against ADIRA Finance Employee Loyalty Cab, Bandung expressed strong, Commitment, Organizational Culture, Personality affects loyalty. Commitment, Organizational Culture no partial effect on Mental manjemen changes. While personality affects the mental management changes. Loyalty effect on Mental manjemen changes.
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    HUBUNGAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DENGAN LOYALITAS PELANGGAN BENGKEL RESMI SEPEDA MOTOR DI BANDUNG
    (The 1st National Conference – Faculty of Economics Widya Mandala Catholic University, 2007-09-04) Ariyanti, Maya; Rachmawati, Mariana
    Motorcycle industries have been growing rapidly in the last five years, because people need motorcycle as a main transportation vehicle and for investment, such as for delivery services, ‘ojek’, etc. Indonesian motorcycle industry dominated by three big companies such as Honda, Yamaha and Suzuki. Now, the requirement from customer not just product motorcycle, but they need motorcycle services. The Growing in motorcycle industry, make the condition in motorcycles services industry is more competitive. In the motorcycle services industry we can divide into authorized motorcycle services and non authorized motorcycles industries. So, not only in motorcycle industries need the competitive advantage, but in motorcycles services industry too. The competitive advantage is how to make customer loyal. The customer will loyal to the company, if they are satisfaction. The motorcycle services industries must have a good strategy to have customer loyal to the company. One of the strategies is how the motorcycle service industries have a good relationship with their customer. For authorized motorcycle services industry have an advantage that they have customer relationship management. In this paper will explorer the relation of customer relationship management to customer loyalty for the customer in the authorized motorcycles services industries in Bandung. The research finding for customer motorcycle services industry in Bandung that customer relationship management to customer loyalty is 28.3%. The customer loyalty is derived by other things, such as guarantee, quality and services.
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    THE INFLUENCE OF E-SERVICE QUALITY AND BRAND TRUST TOWARDS INTEREST IN BUYING ADRSFOOTWEAR PRODUCTS ON BUKALAPAK.COM
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Rachmawati, Mariana; Dima, Adrian Febriana; Roespinoedji, Djoko
    With technology becoming the current convenience for conducting online marketing processes, various companies have used the internet to make it easier for people to buy their products and their partner products through online shopping sites. In this research, the writer takes the title "The Effect of E-Service Quality and Brand Trust on the Repurchase Intention of Adrsfootwear Products at Bukalapak.com". The purpose of this study was to determine how the influence of E-Service Quality and Brand Trust on repurchase intentions on Adrsfootwear products. The research method uses descriptive and verification by collecting data through observation and questionnaire where the population of 8134 uses solving formula with a tolerance level of 10%, then the population is 99. The results of the analysis of E- Service Quality, Brand Trust and Intention to Buy Back Adrsfootwear Products are necessary increase customer satisfaction with E-service quality so as to create Brand Trust towards product sales compared to other competitors by increasing repurchase interest in Adrsfootwear at bukalapak.com. Based on the results of the correlation test and the effect of E-Service Quality and Brand Trust on Repurchase Intention has a significant positive level and shows a very strong relationship and the results of hypothesis testing using (F test) can be accepted because the calculation results on Ftable> Fcount means Ho is rejected and Ha accepted.
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    THE INFLUENCE OF EXTERNAL ENVIRONMENTAL FORCES AND COMPANY RESOURCES ON COMPANY PERFORMANCE WITH COMPETITIVE STRATEGY AS AN INTERVENING VARIABLE ON NON-MACHINE WEAVING EQUIPMENT INDUSTRY (ATBM) IN WEST JAVA
    (Solid State Technology, 2020) Putri, Denisa Nurranggi; Zainur, Yuspia; Fikri, Gheraldy; Ginanjar, Ilham Sakti; Rachmawati, Mariana
    It is hoped that the continuity of the textile and textile product (TPT) industry in Indonesia will be able to increase the performance of national exports in order to bring in more foreign exchange exports than previous years. According to data from the Indonesian Ministry of Industry in 2019, the important role of the textile industry is that the textile industry is able to absorb more than 13% of the total manufacturing workforce in Indonesia and generate huge foreign exchange. However, Indonesia is not in the top 10 textile exporters in the world, in fact, Indonesia is actually one of the largest textile importers in the world. Even though Indonesia has more potential to develop the textile industry than other countries. The purpose of this study was to determine The Influence of External Environmental Forces and Company Resources on Company Performance with Competitive Strategy as an Intervening Variable in the Non-Machine Weaving Equipment Industry (ATBM) in West Java. This study uses Mix Methods Research (MMR) with an explanatory design strategy and the method used is Partial Least Square (PLS). The population in this study was the entire ATBM woven fabric industry in West Java with a population of 30 (DEPRIN data of West Java Province 2019). Data collection was done by means of questionnaires, observation, and literature study. The results of the research hypothesis are both Company Resources and Competitive Strategy has a significant positive influence on Company Performance whereas External Environmental Forces has an insignificant positive influence on Company Performance.
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    THE INFLUENCE OF EXTERNAL ENVIRONMENTAL FORCES AND COMPANY RESOURCES ON COMPANY PERFORMANCE WITH COMPETITIVE STRATEGY AS AN INTERVENING VARIABLE ON NON-MACHINE WEAVING EQUIPMENT INDUSTRY (ATBM) IN WEST JAVA
    (Solid State Technology Volume: 63 Issue: 4, 2020) Putri, Denisa Nurranggi; Zainur, Yuspia; Fikri, Gheraldy; Ginanjar, Ilham Sakti; Rachmawati, Mariana
    It is hoped that the continuity of the textile and textile product (TPT) industry in Indonesia will be able to increase the performance of national exports in order to bring in more foreign exchange exports than previous years. According to data from the Indonesian Ministry of Industry in 2019, the important role of the textile industry is that the textile industry is able to absorb more than 13% of the total manufacturing workforce in Indonesia and generate huge foreign exchange. However, Indonesia is not in the top 10 textile exporters in the world, in fact, Indonesia is actually one of the largest textile importers in the world. Even though Indonesia has more potential to develop the textile industry than other countries. The purpose of this study was to determine The Influence of External Environmental Forces and Company Resources on Company Performance with Competitive Strategy as an Intervening Variable in the Non-Machine Weaving Equipment Industry (ATBM) in West Java. This study uses Mix Methods Research (MMR) with an explanatory design strategy and the method used is Partial Least Square (PLS). The population in this study was the entire ATBM woven fabric industry in West Java with a population of 30 (DEPRIN data of West Java Province 2019). Data collection was done by means of questionnaires, observation, and literature study. The results of the research hypothesis are both Company Resources and Competitive Strategy has a significant positive influence on Company Performance whereas External Environmental Forces has an insignificant positive influence on Company Performance.
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    INFLUENCE OF LEADERSHIP AND ORGANIZATION CLIMATE ON EMPLOYEE PERFORMANCE PT. CIPTA KREASI WOOD INDUSTRY KARAWANG
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Abas, Muhammad; Isyanto, Puji; Rachmawati, Mariana
    This Research aims to test and analyze the influence of leadership and climate of the Organization on the performance of employees PT Cipta Kreasi Wood Industry Karawang. Data collection is taken based on employee data that works at PT. Cipta Kreasi Wood Industry Karawang established a population of 230 people with a sample amount of 146 people. The variables examined are two free namely the leadership and climate of the Organization, as well as one binding variable i.e. employee performance. This type of research is quantitative. Research data retrieval techniques using poll or questionnaire techniques
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    INFLUENCE OF MOTIVATION AND DISCIPLINE ON EMPLOYEE PERFORMANCE OF PT MITRA SISTEM INFORMATIKA
    (Solid State Technology Volume: 63 Issue: 4, 2020) Rachmawati, Mariana; Kusumadewi, Gradini Intan; Ardiansyah, Ryan
    In this study revealed that there is a gap between the Discipline and motivation in determining the performance of PT Mitra Sistem Informatika. This study aims to determine whether the motivation and discipline affect the performance for employees of PT Mitra Sistem Informatika. The factors tested in this study are the motivation and discipline as independent variables, while the performances as the dependent variable. The research method used is descriptive method, with data collection techniques through observation and questionnaires. The population in the study were employee PT Mitra Sistem Informatika with a sample of 70 respondents. Data analysis used multiple linear regression analysis at a significant level of 5%. The program used is SPSS 25 and Lisrel 8.80. The results of the study show that the motivation variables and also discipline have significant effect on providing employees performances. From the results of the questionnaire and also counting through the Lisis program, it is proven that each variable has a less powerful influence on the performance variable. This is because there are other factors that influence, after the authors analyze that these factors are corporate culture that has been formed from the previous generation that is difficult to change. Employees already feel comfortable about the rules that are still loose and also the corporate culture and work culture that still prioritizes kinship among each other. But companies always provide motivation and provide training so that their employees have creativity and alsoild a sense of responsibility for the tasks that have been given, with the company providing all the best facilities to support all activities of its employees.
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    THE INFLUENCE OF ORGANITAZIONAL CLIMATE AND WORK ENVIROMENT ON EMPLOYESS PERFORMANCE OF XTRANS BANDUNG
    (WIBEST-II, 2021) Juriansyah, Soleh Fatwa; Deanda, Ferdyan Almer; Rina; Rahayu, Beni; Pamungkas, Hardian; Rachmawati, Mariana
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    INFLUENCE OF PRODUCT QUALITY, PRICE, PROMOTION AND TRUST ON THE PURCHASE DECISION PROCESS OF MOBIL STICKER PRODUCTS ONLINE SHOP SPEEDTUNER INDONESIA
    (WIBEST-II, 2021) Rachmawati, Mariana; Iswanto, Agnar Rifky; Ramadan, Muhammad Rezki; Firdaus, Muhammad Rizki; Siswara, Muhammad Yusuf; Abdullah, Muhammad Alwan
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    KUALITAS PELAYANAN PENDIDIKAN DALAM UPAYA MENINGKATKAN LOYALITAS MAHASISWA PROGRAM STUDI AKUNTANSI DIPLOMA III
    (Universitas Widyatama, 2007) Sari, Diana; Asikin, Bachtiar; Rachmawati, Mariana
    Perguruan Tinggi sebagai satu lembaga pendidikan tinggi, saat semakin dituntut untuk senantiasa memberikan pelayanan terbaik yang sesuai dengan kebutuhan dan keinginan para mahasiswanya. Melalui pemberian pelayanan yang sesuai dengan tuntutan para mahasiswanya maka diharapkan akan tercipta loyalitas yang tinggi dari para mahasiswanya. Namun pada kenyataanya dalam upaya meningkatkan loyalitas tersebut, masih tetap memiliki beberapa permalahan yang seringkali menimbulkan ketidakpuasan para mahasiswa, dimana masalah tersebut bertumpu pada aspek pelayanan administrasi akademik, serta sarana dan prasarana yang dinilai mereka masih belum sepenuhnya memadai. Sebagai ilustrasi dari hail survey pendahuluan masalah-masalah yang dihadapi mahasiswa dewasa ini meliputi jadwal perwalian yang kurang jelas, jadwal kualiah yang tidak konsisten sehubungan dengan kesibukan dosen pengajar, pengumuman nilai ujian yang seringkali terlambat, dan sulitnya menguhubungi dosen-dosen tertentu dalam 'melakukan bimbingan penyusunan tugas akhir sehingga ha1 ini memperlambat penyelesaikan studi para mahasiswa. Memelihara loyalitas mahasiswa pada era bisnis masa kini adalah merupakan tuntutan yang hams segera dilaksanakan, karena pada dasarnya dengan terpeliharanya loyalitas mahasiswa maka pihak perguruan tinggi akan senantiasa terpelihara kelangsungan hidupnya. Mahasiswa yang loyal ini diantaranya cenderung akan memanfaatkan ulang jasa pendidikan dan juga melakukan keegiatan word of mouth melalui pemberian rekomendasi kepada orang-orang terdekat mereka untuk menjadi mahasiswa di perguruan tinggi tersebut. Atas dasar uraian di atas maka dirasakan perlu untuk melakukan penelitian tentang tingkat kualitas pelayanan pendidikan dalam upaya meningkatkan loyalitas mahasiswa di PTS. Penelitian dilakukan dengan menggunakan metode survey, dimana informasi responden (mahasiswa) dari sebagian populasi dikumpulkan langsung di tempat kejadian secara empirik dengan tujuan untuk mengetahui tanggapan atau pendapat dari sebagian populasi yang bersangkutan terhadap objek penelitian. Dari hasil penelitian terungkap bahwa secara keseluruhan, Dirnensi Responsiveness perlu lebih ditingkatkan kine rjanya karena memperoleh skor terrendah (3,52), diikuti oleh dimensi Tangible dan Emphaty. Sementara skor tertinggi diperoleh dimensi Reliability (3,87). Dari hasil pengujian melalui anasisi jalur ternyat bahwa dimensi yang paing dominan berpengaruh terhadap loyalitas mahasiswa adalah dimensi reliability dan assurance. Jadi untuk meningkatkan loyalitas mahasiswa maka manajamen hendaknya mempertimbangkan dua aspek utama dalam mengembangkan kualiyas layanan jasa pendidikan.
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    MENGEMBANGKAN STRATEJIK KEUNGGULAN BERSAING USAHA KECIL DAN MENENGAH UNTUK MENCAPAI POSISI PASAR YANG KUAT DAN BERKELANJUTAN DALAM ERA GLOBAL
    (JURNAL BISNIS, MANAJEMEN & EKONOMI , Vol.8 No.1, Fakultas Bisnis & Manajemen Universitas Widyatama, 2006-08) Rachmawati, Mariana
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    PENGARUH STORE ATMOSPHERE DAN KEBIJAKAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFÉ HUMMINGBIRD BANDUNG
    (Seminar Nasional Akuntansi dan Bisnis (SNAB), Fakultas Ekonomi Universitas Widyatama, 2017-07-20) Rachmawati, Mariana
    Judul penelitian ini “Pengaruh Store Atmosphere Dan Harga Terhadap Café Hummingbird Bandung”dengan Objek penelitian ini adalah Café Hummingbird. Dalam penelitian tersebut penulis meneliti pengaruh Store Atmosphere dan harga, terhadap keputusan pembelian. Unit analisis penelitian ini adalah konsumen Café Hummingbird Bandung. Dalam penelitian ini penulis menggunakan metode penelitian deskriptif-verifikatif, teknik pengambilan sampling dengan non probability sampling, Teknik pengukuran skor atau nilai memakai skala Likert, Model regresi adalah yang digunakan untuk menganalisis pengaruh, Analisis koefisien korelasi, Uji Hipotesis dengan Uji-t, Uji-F, Koefisien determinasi, hasil penelitian ini Variabel Store Atmosphere berpengaruh secara positif dan signifikan terhadap keputusan pembelian, artinya bahwa store atmosphere dapat meningkatkan keputusan pembelian konsumen pada Cafe Hummingbird Bandung. Kebijakan Penetapan Harga berpengaruh secara positif dan signifikan terhadap keputusan pembelian, artinya bahwa kebijakan penetapan harga dapat meningkatkan keputusan pembelian konsumen pada Cafe Hummingbird Bandung. memperbaiki papan nama cafe karena papan nama cafe tidak mudah terlihat oleh konsumen.menjaga lingkungan café,dan Cafe Hummingbird Bandung untuk meningkatkan kualitas Cafe karena konsumen menilai harga yang diterapkan oleh Cafe Hummingbird Bandung tidak sesuai dengan kualitas yang diberikan kepada konsumen sehingga Cafe Hummingbird harus meningkatkan kualitasnya baik dalam hal kualitas pelayanan dan kualitas produk.
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    THE PERFORMANCE OF RETAILING MIX AND CUSTOMER RELATIONSHIP MANAGEMENT FOR INCREASING CUSTOMER VALUE AND CORPORATE IMAGE OF PERTAMINA GASOLINE STATION FOR PUBLIC USE ( A Survey on Pertamina of Gasolin Station For Public Use Customer in Job Region I )
    (3rd International Conference on Management, conference Master Recources, 2013-06-10) Rachmawati, Mariana
    This research focus on analysing how to create the favourable brand image to the customer by analysing the customer perception of the performance retailing mix, the customer relationship management, and the customer value. Therefore, Method of Analysis : Descriptive Analysis for: Ha-1 s.d Ha-4 with the present frequency tables, charts and graphs as well as scores and indices. This research also creates some hypothesis Analysis Verifikatif for Analysis ;H-5 s.d. H-8 with Structural Equation Modeling. And test Chi-Squarand, the instrumen of kuisioner,The analysing unit of this research is the gas station that is managed by Pertamina, and the observation unit is the customer.The research result shows that: (Ha.1) Most indicators of the gas stations’ retailing mix shows the positive performance, but some of them not showing the good performance (Ha.2) Most indicators of the gas stations’ customer relationship management shows the positive performance, where some of them not showing good performance, reward system, customer gathering (Ha.3) The customer value indacators shows the positive performance, especially on the benefit and cost (monetery, time, energy, physic) (Ha.4) The image of the gas stations shows the positive performance, except on the personnel and location that need some improvements.(Ha.5) The correlation between retailing mix performance and customer relationship management is significant. Eventhough it has a small significant score, this variable should be paid attention (Ha.6) The influence of retailing mix program and the customer relationship management towards the customer value is significant (Ha.7) The influence of retailing mix program and the customer relationship management towards the corporate image is significant (Ha.8)The corellation between customer value and image of the gas station is significant. and p-value= 0,999 > 0,05 Goodness of Fit Index (GFI) = 0,98 has a value approaching 1 Its means that the model is poured into the research paradigm in accordance with the conditions of empirical researchand ,the finnding This research is for create the favourable the brand image to the customer by analysing the customer perception of the performance retailing mix, the customer relationship management, and the customer value from implementsi is good.
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    STRATEGI HOUSE BRAND DENGAN PENINGKATAN PREFERENSI KONSUMEN PADA HERO PASAR SWALAYAN PLAZA SENAYAN JAKARTA
    (JURNAL BISNIS, MANAJEMEN & EKONOMI, Vol.5 No.4, Universitas Widyatama Bandung, 2004-05) Rachmawati, Mariana
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