Browsing by Author "Pratminingsih, Sri Astuti"

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    APPLYING KNOWLEDGE MANAGEMENT PRACTICES IN HIGHER EDUCATION
    (Jurnal Bisnis, Manajemen & Ekonomi Vol 8 No. 3, Universitas Widyatama, 2007-02) Pratminingsih, Sri Astuti
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    CORPORATE SOCIAL RESPONSIDILITY AND SMALL BUSINESS
    (THE 1" ASIA PACIFIC CONFERENCE, 2006-11-20) Pratminingsih, Sri Astuti; Haruman, Tendi
    The purpose ofthis paper is to offer a preliminary study exploration of the corporate Social Responsibility issues being implemented by small business in Bandung. This paper begins with a discussion ofthe characteristics and origins of Corporate Social Responsibility and followed by the development ofsmall business in Indonesia. Despite an unclear definition of Corporate Social Responsibility, small business seems to be engaged in socially responsible activities in various ways: involve in social issues, donation, human resource management practice which promote equality, diversity and respectillJ: human right. HQwever the implementation of Corporate Social Responsibility in small business needs to be increased by focusing in low cost Corporate Social Responsibility initiatives.
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    DAMPAK KINERJA BURSA EFEK JAKARTA TERHADAP TINGKAT RETURN DAN RISK PORTFOLIO SAHAM INDUSTRI BARANG KONSUMSI
    (FOKUS : Jurnal Akuntansi dan Manajemen Sekolah Tinggi Ilmu Ekonomi Bandung, Volume 1 No.1, 1999-08) Pratminingsih, Sri Astuti
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    DETERMINING FACTORS TO ENHANCE CUSTOMER REPURCHASE INTENTION OF FOOD DELIVERY SERVICE (The Case of Gofood Delivery Service)
    (Central Asia and The Caucasus, Volume 23 Issue 1, 2022) Pratminingsih, Sri Astuti; Fauzi, Fikri; Supiatna, Beben Anton
    This study aims to determine the effect of wen design, subjective norms, and food quality on repeat purchases using Gofood. This study uses quantitative methods. The size of the sample used as many as 125 respondents who were selected by accident. Analysis of data processing using multiple regression method with data processing using SPSS. The results of this study indicate that the web design variable, subjective norms and food quality variables have a significant effect on the repeat purchase variable on the use of gofood. The results of the calculation of the influence of the web design variable on the repurchase variable are 20.1%, food quality has an effect of 25.1.1% and subjective norms have an effect of 12.9%. With the results of this study, Gofood should pay attention to consumer behavior in order to develop a good marketing strategy and win the competition.
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    DEVELOPING BANDUNG AS CULINARY DESTINATION
    ("The Fourth International Conference on Entrepreneurship and Business Management (ICEBM 2015), Universitas Tarumanagara, Universiti Sains Malaysia, Dusit Thani College, Kun Shan University, Universitas Ciputra, 2015-11-05) Pratminingsih, Sri Astuti; Puspitasari, Devy Mawarnie
    Food has become an increasingly important element in the tourism industry and becomes important aspect of the travel experience and a vital destinations choice factor for tourists. The primary purpose of this study was to investigate food image and its relationship to satisfaction and loyalty in Bandung, Indonesia. A survey was conducted for collecting data through a questionnaire containing 21 items that was completed by 168 randomly selected respondents who visited Bandung and multiple regression analysis was used for data analysis. The results revealed that the all elements of food image marketing were directly associated with customer satisfaction and tourists’ satisfaction towards Bandung traditional food has direct effect on loyalty. Therefore it is reasonable to conclude that in order to make Bandung as a culinary tourism destination all stakeholders such as government, food providers and community should create positive food image of Bandung traditional food.
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    EFFECT OF PRODUCT ATTRIBUTES, BRAND IMAGE AND SALES PROMOTION ON H&M PURCHASE DECISIONS
    (WIBEST-III, 2022) Putri, Lutvi Meidina; Wardhani, Intan Dwita; Maulana, Wildan Ahmad; Armadiana, Anisa; Aurelya, Azura Tasya; Pratminingsih, Sri Astuti
    The purpose of this research was to examine the impact of product attributes, brand image, and sales promotion on H&M product purchasing decisions in Bandung. This study uses a quantitative approach using the explanatory method through distributing questionnaires. The outcomes of this study proved that the product attribute variables, brand image and sales promotion all have an impact on purchase decisions. This studies is also expected to contribute to the company, especially in its marketing strategy in the form of product and promotion strategies so that they are always updated in providing information, especially in social media. The limitation of this study is that the majority of the selected samples are H&M visitors who are in the city of Bandung. It is hoped that further research will expand the sample and add several variables that can influence purchase decisions.
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    THE EFFECT OF USE MOBILE PAYMENT ON PURCHASING DECISION CASE STUDY: LINK AJA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Wijaya, Ni Putu Nurwita Pratami; Pratminingsih, Sri Astuti; Hardiyanto, Nugroho
    The increasing interest in public spending has caused many companies to issue various types of forms of payment in mobile payment. One reason for the company to release products mobile payment is to provide services to its customers in terms of the ease of transactions. So the purpose of this study is to see the effect of the ease of transactions by using mobile payment on purchasing decisions. The research method used in this study is regression analysis. The data obtained comes from primary data which conducts field research in the form of interviews and questionnaires, and secondary data, namely by studying literature, archives, documents. The sample was distributed to 100% of respondents to mobile payment link users.
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    THE EFFECTS OF WORKLOAD, INCENTIVES AND MOTIVATION ON GOJEK DRIVER JOB SATISFACTION IN BANDUNG CITY
    (WIBEST-II, 2021) Nayoan, Sandy; Aurel AS, Gita; Caleen, Ewyke; Hartanto, Donny; Freshka Z, Windy; Pratminingsih, Sri Astuti
    Employees are very important partners in organization because they determine the progress of the company. Companies must strive to create job satisfaction for employees, because if employees are satisfied then performance will increase. The purpose of this study was to determine the influence workload, incentives, and work motivation had on job satisfaction of Gojek drivers in Bandung. The population of this study were all Gojek drivers, while the sample was selected as many as 150 people using accidental sampling. This research uses explanatory research. The data analysis of this research was carried out using multiple linear regression analysis. The results showed that the workload, incentives, and motivation had a significant effect on the job satisfaction of the drivers. This shows that there is a match between the results obtained and the theory put forward. These results emphasize that the Gojek company, which has drivers from various circles, should always pay attention to the incentives provided and also pay attention to the workload that is given fairly so as to increase job satisfaction.
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    ENHANCING CONSUMER LOYALTY IN ISLAMIC BANKING THROUGH THE APPLICATION OF CARTER
    (International Conference on Business, Entrepreneurship and Management 2012, San Beda College, 2012-01-25) Pratminingsih, Sri Astuti; Hendri, Meriza; Tasyrifan, Ahmad
    The Islamic banks development in Indonesia experienced very remarkable growth. Central Bank of Indonesia revealed that assets of the Indonesia Islamic banking industry has risen more than 35 times from $1.79 billion in 2000 to $100.8 billion in 2010, with an average of 53.32% growth per year over the past eight years. In spite of this phenomenal growth, Islamic banks only gain 3.2% of banking industry market share. In order to increase its market share in the modern customer centric competitive arena'the bank have to satisfl its customers. There has been evidence that when customers are satisfied they will become loyal customers of the bank. The purpose of this paper was to examine major factors that reflected customers' perception and satisfaction on Islamic Bank.This research was conducted through the application of CARTER for evaluating service quality and its influence on customers' satisfaction levels and customers' loyalty in Islamic bank. Research was conducted in Bandung (Indonesia) with 300 customers as respondents. The survey questions were organized based on CARTER attributes. The collected data was analyzed by using SPSS software. The research findings indicated that service quality and customers' satisfaction has\d a significant and positive relationship with customers' loyalty.
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    FACTORS INFLUENCING HALAL COSMETICS DECISION MAKING IN BANDUNG, INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Pratminingsih, Sri Astuti; Sumantri, Mohammad Bayu Aji; Pratami, Ni Putu Nurwita; Nugraha, Nugi Muhammad
    This research was conducted to understand the buying behavior of halal cosmetics and the factors that influence consumers to buy halal cosmetics. The study relies on Theory of Planned Behavior model that consist of attitude, subjective norms, and perceived behavioral control. Sample in this study consists of 200 female respondents who consume halal cosmetics. Data collection is done by using a five-point Likert scale questionnaire which is then analyzed using regression analysis techniques. Results of this study found that three antecedents of intention, namely attitudes, subjective norms and perceptions of behavioral control have positive influence on consumer buying decision to buy halal cosmetics.
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    IKLAN DAN ISU ETIKA
    (Jurnal Bisnis, Manajemen & Ekonomi Vol 6 No. 4, Universitas Widyatama, 2005-05) Pratminingsih, Sri Astuti
    The primary focus of this paper is the role of advertising as marketing activities used to convey information to, and to influence the behavior of consumers. This paper has been concerned with the examining the advertising function in the context of business and marketing environment and from a perspective that assumes these activities are appropriate as the influence of buying behavior. Advertising is a very powerful force that has social and economic effect to the society. Proponents of the advertising argue that it is the lifeblood of business. It provides consumers with information about products and services and encourages them to improve their standard of living. It also argued that advertising can be used as learning media for society and it opens job opportunify for them. But not everyone values advertising. Negative opinions regarding advertising have been around almost as long as the field it self. One of the reasons advertising is becoming so prevalent not only in magazine, newspaper, out dwr, television and radio but more and more public space is being commercialized. Another important issue regarding advertising is the ethical dimension of advertising. The ethical issues that affect advertising include: the accuracy of the message, puffery, communicating with children appropriately, promoting controversial product and subliminal advertising. Efforts have been made in order to minimize the negative impact of advertising by government, advertising agency, society, and media group.
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    THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA
    (2nd International Conference on Business and Economic Research (2nd ICBER 2011), 2011-03-14) Soedijati, Elisabeth Koes; Pratminingsih, Sri Astuti
    Higher education in Indonesia experienced massive changes in policy, governance, structure and status. These changes have an effect on the operation of higher education institutions and seen as the driving forces for intense competition in this industry. Considering all changes that higher education institutions faced with, it is realized that institutions will have to become more marketing oriented. The aim of this study is to obtain the influence of marketing mix towards students’ decision making for selecting higher education institution. The survey questions were organized based on marketing mix combination for education developed by Kotler and Fox which consists of seven elements: the program, the place, the price, the promotion, the physical facilities, the people, the process. This research employed the survey method with quantitative approach. The sample of the survey was taken randomly consists of 300 students majoring in accounting and business management, bachelor’s degree programs at Widyatama University. The collected data was analyzed by using statistical methods such as correlation analysis. The research findings indicate that marketing mix has significant and positive relationship with students’ decision making for selecting a university.
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    IMPLEMENTING QUALITY ASSURANCE FOR QUALITY CULTURE DEVELOPMENT (Widyatama University Case Study)
    (Universitas Widyatama, 2014-02-14) Ilyas, Supriyanto; Pratminingsih, Sri Astuti
    The purpose of this study is to investigate the implementation of quality assurance for establishing quality culture at higher education institution. This paper looks at the effectiveness of quality assurance as a tool of quality culture establishment at Widyatama University Bandung – Indonesia. Data are collected through evaluate through quality management documents, observation, inquiries, self-administered questionnaires. The respondents of the survey were managers of the university in academic affairs as well as administrative affairs.The study reveals that all managers at Widyatama University aware that quality assurance is important in higher education and building quality culture will sustains the institution. Widyatama University has implemented quality assurance in accordance with both of international standards through ISO 9001:2008 and the Government Regulation through the accreditation process. The study suggests that the commitment to Quality Assurance principles and the pursuit of excellence by the staff have to be entrenched in the culture of the organization, and are not dependent solely on loyalty to the institutional leadership.
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    THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND BRAND IMAGE ON BUYING DECISION
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Pratminingsih, Sri Astuti; Astuty, Eriana; Mardiansyah, Viddi
    Electronic word of mouth (e WOM) communication has turned into an important element in marketing strategy as it can influence purchase decision making. The objective of this study is to investigate the effect of electronic word of mouth on purchasing decision. The study also examines the moderating effect of brand image in the relationship between the word of mouth and purchase decision. A survey conducted to provide answers of the research questions. In this study, two hundred questionnaires were distributed using accidental sampling. The finding of this study reveals that electronic word of mouth has positive influence on purchase decision. The study also found that brand image has moderating influence in the relationship between electronic word of mouth and purchase decision.
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    THE INFLUENCE OF PERCEPTION ABOUT ORGANIZATIONAL CULTURE AND LEADERSHIP STYLE TOWARD LECTURER'S JOB SATISFACTION AND THEIR ORGANIZATION COMMITMENT (a Study at Private Accounting Higher Education Institution)
    (South East Asian Associton for Institution Research (SEAAIR 2012), 2012-11-06) Ilyas, Supriyanto; Pratminingsih, Sri Astuti
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    MARKETING STRATEGY AS AN EFFORT TO MAINTAIN THE SUSTAINABILITY OF THE COMPANYA THROUGHT PRODUCT QUALITY, PRICE, AND BRAND IMAGE
    (Central Asia and The Caucasus, Volume 23 Issue 1, 2022) Pratminingsih, Sri Astuti; Rommel H, Ahmad Edward; Rahmawan, Fajar
    This research was conducted to maintain the sustainability of the company through brand image, price, and product quality on Roti Zouka Bakery in Margaasih District, Bandung Regency. The respondents of this research were 150 consumers who were taken by convenience sampling. The data was accumulated using a survey and was examined by employing the SPSS application. The results of this study shows that consumers’ perceptions of the brand affect repurchase intentions. This implies the positive impact of brand image on repurchase intention. Price also shown to have a significant effect on the repurchase decision. Therefore, it can be said that if the price is perceived as good, it will encourage consumers to buy bread at the Bakery. In addition, product quality, or in this case food quality, has a significant influence on repurchase intention at Zouka Bakery. Furthermore, the variable holds the greatest impact on the repurchase intention.
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    THE MEDIATING EFFECT OF BRAND COMMITMENT ON THE RELATIONSHIP BETWEEN BRAND CREDIBILITY AND BRAND LOYALTY: Case Study of Aqua Bottled Drinking Water in Indonesia
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Nilasari, Irma; Pratminingsih, Sri Astuti; Saudi, Mohd Haizam Mohd
    Aqua is a market leader in bottled drinking water industry in Indonesia. However, although AQUA hold the position as number one in top brand index (TBI) in Indonesia, data from www.topbrand-award.com shows that from 2016 until 2019 the TBI rank of AQUA is decreasing. The present study is aimed to focus in exploring brand loyalty in respect to brand credibility and brand commitment. The result shows that brand credibility and brand commitment positively influence brand loyalty. Brand commitment is proven as a mediator to the relationship between brand credibility and brand loyalty. The present study proposes some practical implications.
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    MUSEUMS REVITALIZATION THROUGH SERVICE QUALITY IMPROVEMENT AND CUSTOMER SATISFACTION
    (Society Interdisciplinary Business and Economy Research Conference (SIBR) 2011, Economic Faculty Tammasat University Bangkok, 2011-06-16) Pratminingsih, Sri Astuti; Soedijati, Elizabeth Koes
    Museum is not only a place where objects are preserved but also provide information, education and entertainment but also a symbol of community pride. The Culture and Tourism Ministry of Indonesia launched Visit Museum Campaign in 2009 through 2014. It aimed at increasing public appreciation of the museum as part of the country’s heritage as well as drawing more visitors. To attract more visitors, a good service quality of the museums should be created. There has been evidence that when customers’ perceptions of service quality are positive, visitors are satisfied and the behavioral intentions are favorable. This paper examines the service quality attributes for evaluating perceived service quality of museums in serving visitors, visitors’ satisfaction levels and future intentions to revisit and recommend the museums. Research was conducted in 3 museums in Bandung (Indonesia) with 500 visitors as respondents. The survey questions were organized based on SERVQUAL. The collected data was analyzed by using statistical methods such as correlation analysis. The research findings indicate that service quality and visitor satisfaction has a significant and positive relationship with visitors’ behavioral intentions.
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    PREDICTING CONSUMER BEHAVIORAL INTENTION IN BANDUNG ETHNIC RESTAURANT
    (Annual Symposium on Management and Social Sciences (ASMSS), Asia-Pacific Conference on Management on Business (APCMB),Korea E-trade Research Institute (KETRI), 2014-08-29) Pratminingsih, Sri Astuti; Boediprasetya, Agoestiana
    Bandung is one of popular culinary tourism destination in Indonesia. The significant growth of restaurant industry in Bandung makes the competition in this industry become more intense. To win the competition, restaurant owner needs to learn more about consumer behavior. This study investigated consumer buying behavior towards ethnic restaurants. Data were collected using a questionnaire survey (n = 300) at ethnic restaurants in Bandung. Of particular interest was the role of consumers‘ shopping values of eating-out and their behavioral intention on ethnic restaurant. The findings indicated that hedonic and utilitarian values have significant influences on the level of customer satisfaction when they consumed food at this traditional restaurant. The study also reveals that shopping value influenced customer behavioral intention in the future.
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    PROBLEM BASED LEARNING AS AN APPROACH TO INCREASE STUDENTS’ SOFT SKILLS: Case Study At Economics Faculty, Widyatama University, Bandung, Indonesia
    (The 9TH SEAAIR Annual Conference: 13-15 October 2009, Pulau Pinang, MALAYSIA, 2009-10-13) Islahuzzaman; Pratminingsih, Sri Astuti
    Problem Based Learning is an instructional approach that has been used successfully implemented over the years and will continue to gain acceptance in multiple disciplines. Problem Based Learning is a student-centered learning that empowers students to conduct active learning. Skills such as cooperation, communication, and problem solving which are valued by the employer hopefully can be gained through this approach. The purpose of this paper is to analyze students’ response to Problem Based Learning in Auditing class. The respondents are 25 Auditing class students. The methodology employed during the study enhanced a student centered learning, problem oriented learning approach. The teaching strategy was designed in 4 phases: (1) Theory Presentation: Developing students’ auditing skills, (2) Small group discussion on a case study: Developing students’ problem solving skill (3) Presentation of the paper: Developing students communication skills, and (4) Home group: Developing students interpersonal and self directed learning. The study found that problem based learning employed in Auditing class increased the students’ communication, problem-solving, team work skills. These results were positive and the students were in favor of problem based learning approach compared to teacher-centered approach. Conclusion: The PBL employed in Auditing class proved to be effective and was perceived by the students as a valuable and appropriate strategy.