Browsing by Author "Kurniawan, Ryan"
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- ItemBenefit Layanan Jasa Wisata Dalam Menciptakan Kepuasan Wisatawan Domestik (Studi Pada Kawasan Wisata Perbelanjaan Cihampelas Bandung)(Universitas Widyatama, 2009) Kurniawan, RyanPada era globalisasi seperti sekarang ini, Cihampelas dan kota Bandung sebagai suatu kota jasa dihadapkan kepada berbagai bentuk persaingan untuk menghadapi hal tersebut maka Cihampelas harus memiliki keunggulan bersaing. Keunggulan bersaing tersebut dapat dicapai dengan cara memberikan Benefit yang tinggi. Pada bisnis jasa wisata yang terpenting adalah bagaimana memahami apa yang menjadi keinginan dan kebutuhan pelanggan, sehingga pihak perusahaan atau pengelola objek wisata dapat memiliki nilai yang tinggi. Nilai yang dimaksud disini adalah apabila benefit yang diterima wisatawan melebihi biaya yang harus dikorbankan oleh wisatawan dengan memiliki nilai pelanggan yang tinggi dapat memberikan kepuasan pelanggan. Permasalahan yang dihadapi oleh Cihampelas dalam memasarkan produk jasa wisata dewasa ini, dapat diidentifikasi masalah antara lain adalah bagaimana tingkat Benefit Layanan Wisata Cihampelas, bagaimana tingkat Kepuasan Wisatawan dan bagaimana pengaruh Benefit Layanan Wisata terhadap Kepuasan Wisatawan pada Kawasan Wisata Cihampelas secara simultan. Jenis penelitian ini adalah deskriptif dan verifikatif dengan metode penelitian yang digunakan adalah metode descriptive survey dan explanatory survey. Tipe penyelidikan adalah kausal, dimana unit analisis berupa wisatawan bersifat individual. Sedangkan data diperoleh melalui kuesioner, wawancara dan observasi lapangan. Hasil pengumpulan data dengan data primer diperoleh dari jumlah sampel sebesar 100 responden. Metode analisis yang digunakan adalah analisis regresi sederhana. Hasil penelitian menunjukan bahwa pengujian data mengenai pengaruh Benefit Layanan Wisata terhadap Kepuasan Wisatawan menunjukan bahwa Benefit Layanan Wisata memiliki pengaruh terhadap kepuasan wisatawan sebesar 0,453. Hal ini juga dapat diartikan bahwa faktor-faktor diluar model berpengaruh sebesar 0,547 Serta pengaruh secara parsial Atraksi sebesar 2,048 , Aksessibilitas 3,829, Amenitas sebesar 2,279 dan Ansilari sebesar1,964 . Hubungan korelasi antara Benefit Layanan Wisata dengan Kepuasan Wisatawan sebesar 0,673.
- ItemBUILDING OF E-CUSTOMERS’ LOYALTY THROUGH IMAGE DEPARTMENT STORE IN DIGITAL ERA ( Survey of department store in the city of Bandung)(International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Handayani, Rini; Rachmawati, Mariana; Kurniawan, Ryan; Roespinoedji, DjokoIn the retail sector, the development of the digital era has brought changes to society regarding shopping patterns. The customer loyalty tends to decrease. The purpose of this study was to find out how department store image, e-customer loyalty and the influence of department store image on e-customer loyalty. The population of this study is customers of online department store shopping sites in Bandung covering Matahari, Metro, Ramayana and Yogya. The sample customers are department store shopping sites that shop at least once a month at department stores. The analysis used is descriptive and path analysis. The results of the study stated that there was a significant effect of department store image on e-customer loyalty.
- ItemTHE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISION (Study of Wardah Customers in Sukabumi City)(Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Kurniawan, Ryan; Adi, Umban; Ratna, Nina WijaThis study aims to determine the effect of brand image and product quality on purchasing decision of Wardah Cosmetic products in Sukabumi City. This type of research is quantitative research. The population is Wardah Cosmetic users in Sukabumi City. The number of samples is 100 respondents. The sample selection technique used was purposive sampling. Technical quality testing tools include test validity and reliability, classical assumptions, and the analysis technique used is multiple linear regression T test, and F test using IBM SPSS Statistics 24 program. The results of the t-test research (partially) show that there is no influence between the brand images on purchasing decision. Product quality is partially positive and significant for purchasing decision, while simultaneously, brand image and product quality have a positive and significant effect on purchasing decision.
- ItemTHE EFFECT OF PRODUCT QUALITY, PRICE, AND E-ADVERTISING ON THE PRODUCTION PURCHASE IN WITHI BATIK BOUTIQUE(Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rachmawati, Mariana; Sukandi, Pipin; Saefudin, Nugraha; Handayani, Rini; Hidayat, Riski Taufik; Kurniawan, Ryan; Sofyandi, Rd. HermanThe Object Of Research In The Preparation Of This Thesis Is Withi Batik Boutique In This Study The Authors Examined The Effect Of Product Quality, Price, Advertising, On The Process Of Purchasing Decisions. The Unit Of Analysis Of This Research Is Consumers Of Withi Batik Boutique. In This Study The Authors Set A Sample Of 200 Respondents. In This Study the Author Uses Descriptive-Verification Research Method. By Testing The Hypothesis Multiple Linear Regression. T Test For Partial Test And F Test For Model Test. From The Results Of This Study It Can Be Concluded: Overall Product Quality Is In Good Category. This Is Reflected In The Responses Of Respondents That Batik In Withi Batik Boutique Has A Variety Of Motifs, Several Diverse Samples Of De'cantikqu Muslim Clothing Products Show A Buyer 'S Desire To Be More Fashionable, The Overall Price Of Withi Batik Boutique Is In The Appropriate Category With The Quality Provided. The Overall E-Advertising Of Withi Batik Boutique Has Been Effectively Carried Out As Well As The Level Of Visual Uniqueness Of The Advertisement Used By Withi Batik Boutique, The Frequency Of Withi Batik Boutique Advertisements In Online Media (Facebook And Instagram). Based On The Testing Of Statistical Analysis The Results Of Product Quality Have A Strong Influence On The Process Of Purchasing Clothing Products. Price Policy Has A Strong Influence On The Process Of Purchasing Clothing Products. While E-Advertising Has A Strong Influence On The Process Of Purchasing Clothing Products. The Results Of The Coefficient Of Determination And Hypothesis Testing Partially Indicate That E-Advertising Has A Significant Effect On The Variables Of The Process Of Purchasing Clothing Products. Simultaneous Hypothesis Test Results Show That There Are Significant (Simultaneous) Effects Of Product Quality, Price, And E-Advertising On The Process Of Purchasing Clothing Products.
- ItemEFFECT OF SERVICE QUALITY AND PRICE ON BUYING DECISION (Study of LBC Skin Care Bandung)(WIBEST-III, 2022) Kurniawan, Ryan; Andrianto, Jairi; Nurhaiba, Nabila; Trirahayu, Nova; Ibrahim, Umar; Rizki, Kevin-
- ItemTHE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION (SURVEY ON SOUTHBANK BAR & RESTO BANDUNG CITY CONSUMERS)(Solid State Technology, 2020) Kurniawan, Ryan; Mulyani, Roselina Indah; Kriswidiasih, Anna; Ersada, Silvia; Suryana, TatangThe tourism industry is an industrial phenomenon that is being developed to improve the economic condition of most countries in the world. Restaurants are part of the tourism industry which acts as a service provider, eating and drinking for people who are far from their homes. The consumer's need for the service value of a restaurant encourages food and beverage service providers to get involved in the competition and win it. Each existing restaurant activity must be focused on management efforts to provide service performance that exceeds consumer expectations. These efforts can be made through a service quality development strategy consisting of reliability, responsibility, assurance, empathy, and tangibles. Based on the description above, research is carried out on the strategy of developing service quality on customer satisfaction. The unit of analysis of this research is consumer’s at SouthBank Bar & Resto Bandung in a sample size of 100 guests. The method used in this research is descriptive and verification methods, this research was conducted in less than one year, so the method used is the cross sectional method. The data used are primary data and secondary data which is carried out through literature study and questionnaires. Based on the statistical hypothesis, service quality which consists of reliability, responsibility, assurance, empathy, and tangibles can affect customer satisfaction and have a positive and significant effect partially and simultaneously. Therefore, restaurant management is expected to be able to improve service performance to increase customer satisfaction scores.
- ItemTHE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION (SURVEY ON SOUTHBANK BAR & RESTO BANDUNG CITY CONSUMERS)(Solid State Technology, 2020) Kurniawan, Ryan; Mulyani, Roselina Indah; Kriswidiasih, Anna; Ersada, Silvia; Suryana, TatangThe tourism industry is an industrial phenomenon that is being developed to improve the economic condition of most countries in the world. Restaurants are part of the tourism industry which acts as a service provider, eating and drinking for people who are far from their homes. The consumer's need for the service value of a restaurant encourages food and beverage service providers to get involved in the competition and win it. Each existing restaurant activity must be focused on management efforts to provide service performance that exceeds consumer expectations. These efforts can be made through a service quality development strategy consisting of reliability, responsibility, assurance, empathy, and tangibles. Based on the description above, research is carried out on the strategy of developing service quality on customer satisfaction. The unit of analysis of this research is consumer’s at SouthBank Bar & Resto Bandung in a sample size of 100 guests. The method used in this research is descriptive and verification methods, this research was conducted in less than one year, so the method used is the cross sectional method. The data used are primary data and secondary data which is carried out through literature study and questionnaires. Based on the statistical hypothesis, service quality which consists of reliability, responsibility, assurance, empathy, and tangibles can affect customer satisfaction and have a positive and significant effect partially and simultaneously. Therefore, restaurant management is expected to be able to improve service performance to increase customer satisfaction scores.
- ItemTHE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION (SURVEY ON SOUTHBANK BAR & RESTO BANDUNG CITY CONSUMERS)(Solid State Technology, 2020) Kurniawan, Ryan; Mulyani, Roselina Indah; Kriswidiasih, Anna; Ersada, Silvia; Suryana, TatangThe tourism industry is an industrial phenomenon that is being developed to improve the economic condition of most countries in the world. Restaurants are part of the tourism industry which acts as a service provider, eating and drinking for people who are far from their homes. The consumer's need for the service value of a restaurant encourages food and beverage service providers to get involved in the competition and win it. Each existing restaurant activity must be focused on management efforts to provide service performance that exceeds consumer expectations. These efforts can be made through a service quality development strategy consisting of reliability, responsibility, assurance, empathy, and tangibles. Based on the description above, research is carried out on the strategy of developing service quality on customer satisfaction. The unit of analysis of this research is consumer’s at SouthBank Bar & Resto Bandung in a sample size of 100 guests. The method used in this research is descriptive and verification methods, this research was conducted in less than one year, so the method used is the cross sectional method. The data used are primary data and secondary data which is carried out through literature study and questionnaires. Based on the statistical hypothesis, service quality which consists of reliability, responsibility, assurance, empathy, and tangibles can affect customer satisfaction and have a positive and significant effect partially and simultaneously. Therefore, restaurant management is expected to be able to improve service performance to increase customer satisfaction scores.
- ItemEFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN PT. INDONESIAN RAILWAYS (STUDY CASE ON KRL BARAYA GEULIS)(Solid State Technology, 2020) Kurniawan, Ryan; Ramdani, Alwi Fahri; Safrudin, Arif Rahmat; Dwi Purnawa, Ilham; Sinurat, YohannesThe purpose of the author's research is to determine the response of Indonesian consumers to PT Kereta Api Indonesia on service quality and satisfaction consumers, as well as to determine the extent to which service quality affects consumers (KRLBaraya Geulis case study). To measure and analyze the relationship between variables independent on the top and variable dependent, author spreading questionnaires to 150 consumer users KRLBaraya Geulis, then use the methods of statistical analysis of the coefficient of correlation rank correlation to assess the respondent. The results of the answers are analyzed. The coefficient of determination and statistical t-test both performed by using tools SPSS 14.0. From the results of the research that the response of consumers on the quality of services and satisfaction of consumers KRLBaraya Geulis is, there is a positive relationship between the quality of service (X) and the satisfaction of the customer (X) at KRL Baraya geulis. So, the hypothesis that the author makes can be accepted, meaning that the author's hypothesis is supported by facts in the field. Statement hypothesis "Quality of service (X) has the effect that significant to the satisfaction of the customer (Y) at KRL Baraya geulis".
- ItemEFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN PT. INDONESIAN RAILWAYS (Study Case on KRL Baraya Geulis)(Solid State Technology Volume: 63 Issue: 4, 2020) Kurniawan, Ryan; Ramdani, Alwi Fahri; Safrudin, Arif Rahmat; Purnawa, Ilham Dwi; Sinurat, YohannesThe purpose of the author's research is to determine the response of Indonesian consumers to PT Kereta Api Indonesia on service quality and satisfaction consumers, as well as to determine the extent to which service quality affects consumers (KRLBaraya Geulis case study). To measure and analyze the relationship between variables independent on the top and variable dependent, author spreading questionnaires to 150 consumer users KRLBaraya Geulis, then use the methods of statistical analysis of the coefficient of correlation rank correlation to assess the respondent. The results of the answers are analyzed. The coefficient of determination and statistical t-test both performed by using tools SPSS 14.0. From the results of the research that the response of consumers on the quality of services and satisfaction of consumers KRLBaraya Geulis is, there is a positive relationship between the quality of service (X) and the satisfaction of the customer (X) at KRL Baraya geulis. So, the hypothesis that the author makes can be accepted, meaning that the author's hypothesis is supported by facts in the field. Statement hypothesis "Quality of service (X) has the effect that significant to the satisfaction of the customer (Y) at KRL Baraya geulis".
- ItemTHE EFFECTS OF WORK STRESS AND JOB SATISFACTION ON TURNOVER INTENTION(International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Kurniawan, RyanThe purpose of this study is to determine the effect of the dimensions or variables, work stress and job satisfaction to turnover intention . The research method used survey method using questionnaires distributed to 95 samples of employees of Ridogalih Hospital. Quality testing instruments Techniques include validity, reliability and normality testing. T echniques of the data analysis using quantitative analysis , while for hypothesis testing using multiple linear regression analysis. Results: based on the t (partial) test conducted that the job stress variables have an effect on turnover intention with a significance value, for job satisfaction variables also affect turnover intention with a significance value . Based on the F test (simultaneous) job stress and job satisfaction simultaneously have a positive effect on turnover intention with a significance value . but, in terms of the relationship of the independent variable to the dependent variable, work stress and job satisfaction only has an effect of 20%, while 80% that effects beyond the variables examined in this study. Analysis of the study of the effects of work stress and job satisfaction is carried out in general, not focused on one part / one unit which has a high turnover rate, for example in the nursing unit.
- ItemTHE INFLUENCE OF RETAILING MIX AND CUSTOMER RELATIONSHIP FOR RETAIL IMAGE("The Fourth International Conference on Entrepreneurship and Business Management (ICEBM 2015), Universitas Tarumanagara, Universiti Sains Malaysia, Dusit Thani College, Kun Shan University, Universitas Ciputra, 2015-11-05) Kurniawan, Ryan; Sucherly; Surachman; Mulyana, AsepThis research is conducted to analyze the influence of Retailing Mix and Customer Relationship on Retail Image at Alfamart Minimarket Bandung. The Goal of this research is also to know the Retailing Mix and Customer Relationship that influence the Retail Image, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at Alfamart Bandung. The sistematic sampling is used as sampling tecgnique. Data are analyzed by qualitative analysis and correlation regresion statistical. The analysis confirms that there are Retailing Mix and Customer Relationship influences on Retail Image at Alfamart Minimarket Bandung. That is, if Retailing Mix and customer relationship considered constant, then the retail image will increase.
- ItemTHE INFLUENCE OF RETAILING MIX PERFORMANCE AND CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY(International Conference on Business, Entrepreneurship and Management 2012, San Beda College, 2012-01-25) Kurniawan, RyanToday the retail business is growing rapidly in Indonesia, retailers specifically local and foreign mini market compete tightly in offering goods and services. This in turn is accompanied by growing consumer demand upon excellent service and quality products. Facing this kind of market the company must increase their competitive advantage if they want to survive in the mini market retailing industry. This condition indicated the importance that the mini market , b'usiness should focus on efforts in maintaining the loyalty of their customers. Customer loyalty is important and crucial in the marketing world. Retail industry customer in Indonesia tends to be disloyal, the average customer have 4 retail channels per person. To give an alternative solution toward problems on customer loyalty at mini market, it is imperative that this research conveys variables that influence customer loyalty. The variables are retailing mix and customer relationship. Through this research it can be known what dimensions shape the overall variables in relevance with assessment objectives and what the influence between variables are. The characteristics assessed in this research are retailing mix and customer relationship which have influenced upon customer loyalty. Because the constructs are unobservable variables assessment is conducted through indicators (manifested from concept) directly as observable variables. The analysis conducted is descriptive analysis for variables that are qualitative and verificative as hypothesis measurement by using statistic test for thing that have causality by nature., The number of samples are 200 respondents who are selected by stratified random sampling from mini markets customers who already obtain membership from mini markets who have conducted customer relationship in Bandung. The outcome of this research shows that retailing mix and customer relationship have a significant influence upon customer loyalty. But the influence of customer relationship on customer loyalty is higher than the influence of retailing mix on loyalty.
- ItemPENGARUH KEUNGGULAN BERSAING TERHADAP LOYALITAS PELANGGAN (Suatu Survai Pelanggan pada Hotel Kedaton, Bandung)(In Search, Volume 4, Universitas Informatika dan Bisnis Indonesia Design, 2011-01) Kurniawan, Ryan-
- ItemPENGARUH LEADERSHIP SWLETERHADAP KINERJA KARYAWAN (Suatu Studi Pada Direktorat Sumber Daya Manusia di PT. Pos Indonesia (Persero))(In Search_, Universitas Informatika dan Bisnis Indonesia Design, Volume 10, 2013-04) Kurniawan, RyanStyle of Leadership merupakan kunci suksesnya seorang pemimpin dalam membawa perusahaan/organkasinya menwpai tujuan utama dan dapat membawa seluruh sumber daya yang ada di organkasi menjadi lebih berdaya guna dan berhasil guna. Leadership style dapat mempengamhi kineja dari katyawan, karyawan dapat termotivasi atau demotivasi dikarenakan gaya kepemimpinan seorang pemimpin organkasi tersebut. Dalam jurnal ini mencoba untuk mengungkap apakah benar leadership stye mempengaruhi kineja katyawan. Hasil hipotesk menunjukan t hitung = 3, 572 > t = 2 101/ menyatakan bahwa , Terdapat pengaruh gaya kepemlinpinan terhadap kineja kafyawan pada direktorat SDM P% Pos Indonesia (Persero) Jalan Asia Afrka Bandung.
- ItemPERANAN BIAYA PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT. ADITRA GRAHA ASRI YOGYAKARTA(In Search_, Universitas Informatika dan Bisnis Indonesia Design, Volume 9, 2013-01) Kurniawan, RyanPemasaran di dalam perusahaan memegang peranan penting terutama dalam usaha untuk mencapai tingkat penjualan produk yang diharapkan. Berkaitan dengan ha1 diatas, promosi penjualan merupakan salah satu sarana yang penting untuk rneningkatkan volume penjualan. Dengan promosi yang menarik perhatian akan menimbulkan selera pembeli untuk produk yang ditawarkan, sehingga perlu dipilih salah satu dari bauran promosi yang dilakukan perusahaan dalam rangka kegiatan promosi untuk meningkatkan ketertarikan konsumen pada produk yang dihasilkan dan akhirnya terjadi penjualan produk dihasilkan. Dengan menggunakan prornosi yang tepat perusahaan akan lebih mudah untuk mendapatkan konsumen. Biaya promosi dapat ditetapkan oleh perusahaan sesuai dengan kebutuhan dan anggaran yang telah ditetapkan oleh perusahaan. Yang sering terjadi dalam sebuah perusahaan adalah ketika perusahaan menggunakan biaya promosi yang tinggi, maka volume penjualan pun harusnya sernakin tinggi pula. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif antara lain dengan mengunakan instrumen regresi linear sederhana, analisis korelasi, koefisien determinasi, dan uji hipotesis. Data yang digunakan adalah data sekunder dimulai dari tahun 2000 sampai dengan tahun 2004. Hasil penelitian yang diperoleh adalah koefisien regresi diperoleh sebesar y = 3,204 + 0,988~~ Koefisien Korelasi sebesar (r) = 0,957 (+), yang berarti terdapat hubungan yang kuat dan positif . Koefisien Determinasi (Kd) diperoleh sebesar 91,6% berarti besarnya peranan biaya promosi dalam mening katka n volume penjualan sebesar 91,6 % sisanya sebesar 0,84 % dipengaruhi faktor lain. Hasil uji hipotesis .qdalah sebesar 5,726 dan ttabesel besar 3,183. Berarti Biaya Prornosi berperan signifikan dalam meningkatkan volume penjualan.
- ItemSTRATEGY OF E-TOURISM USE TO PROMOTE KAMPUNG NAGA, TASIKMALAYA, WEST JAVA(International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2, 2020) Dora, Yenny Maya; Kurniawan, RyanKampung Naga is one of the tourist villages based on cultural customs or local wisdom. It is one of the village communities in Indonesia. The village is still preserving the cultural customs that are located in Neglasari Village, Salawu Sub District, Tasikmalaya District. The people still hold strong the traditions that are inherited from their ancestors. Kampung Naga is also still a community either its beliefs or culture that is not affected with the cultures outside their village. And they also still exist and are still able to survive in the midst of cultural changes that occur in West Java in particular and Indonesian society in general. This research is to develop a strategy of using e-tourism to promote Kampung Naga as a tourist destination which is worth visiting by tourists, especially cultural-loving tourists. The analysis technique is the SWOT analysis. The research results can be used by related parties to develop and improve tourism in Kampung Naga.
- ItemSUATU TINJAUAN MENGENAI SISTEM KOMPENSASI DI PT. PLN ( PERSERO ) KANTOR DISTRIBUSI JAWA BARAT DAN BANTEN(Universitas Widyatama, 2008) Kurniawan, RyanDalam penyusunan Tugas Akhir ini, penulis memilih judul “SUATU TINJAUAN MENGENAI SISTEM KOMPENSASI DI PT. PLN ( PERSERO ) KANTOR DISTRIBUSI JAWA BARAT DAN BANTEN” dibawah bimbingan Ibu Sari Dewi Oktari, SE. Lokasi penelitian dilaksanakan pada PT. PLN (Persero) yang berlokasi di Jalan Cikapundung Barat No.2 Bandung. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana sistem kompensasi yang dilakukan oleh PT. PLN (Persero), masalah-masalah apa dan bagaimana cara mengatasi masalah yang dihadapi PT. PLN (Persero) dalam pemberian kompensasi, dan faktor-faktor apa saja yang mempengaruhi kompensasi yang dilakukan oleh PT. PLN (Persero). Dalam penelitian ini, penulis menggunakan metode deskriptif analisis, yaitu suatu bentuk penelitian yang bertujuan untuk mengumpulkan data-data yang mempunyai hubungan erat dengan permasalahan yang akan diteliti dan membandingkannya dengan pengetahuan teori untuk membandingkannya dengan pengetahuan teori untuk merumuskan persoalan serta kemungkinan untuk mencari pemecahannya, pengumpulan data dilakukan dengan cara penelitian lapangan (wawancara dan observasi) Dari hasil penelitian, pelaksanaan pemberian kompensasi pada PT. PLN (Persero) secara keseluruhan telah dilaksanakan sesuai dengan tujuan dan bentukbentuk kompensasi yang telah ditetapkan oleh perusahaan. Adapun saran yang diberikan penulis bagi perusahaan adalah untuk lebih memperhatikan program kompensasi yang diberikan, karena pemberian kompensasi mempunyai pengaruh yang signifikan terhadap terhadap peningkatan produktivitas kerja karyawan dan tetap mempertahankan untuk selalu mengevaluasi dan menyesuaikan besarnya kompensasi.