STRATEGY OF E-TOURISM USE TO PROMOTE KAMPUNG NAGA, TASIKMALAYA, WEST JAVA
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Date
2020
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Publisher
International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2
Abstract
Kampung Naga is one of the tourist villages based on cultural customs or local wisdom. It is one of the
village communities in Indonesia. The village is still preserving the cultural customs that are located in Neglasari
Village, Salawu Sub District, Tasikmalaya District. The people still hold strong the traditions that are inherited from
their ancestors. Kampung Naga is also still a community either its beliefs or culture that is not affected with the
cultures outside their village. And they also still exist and are still able to survive in the midst of cultural changes
that occur in West Java in particular and Indonesian society in general. This research is to develop a strategy of
using e-tourism to promote Kampung Naga as a tourist destination which is worth visiting by tourists, especially
cultural-loving tourists. The analysis technique is the SWOT analysis. The research results can be used by related
parties to develop and improve tourism in Kampung Naga.
Description
Keywords
Strategy, E-Tourism, Promotion and Kampung Naga