Browsing by Author "Hendri, Meriza"

Now showing 1 - 20 of 22
  • No Thumbnail Available
    Item
    ANALISIS KREATIFITAS DAN INOVASI ANGGOTA HIMPUNAN PENGUSAHA MUDA INDONESIA PERGURUAN TINGGI DI KOTA BANDUNG
    (Seminar Nasional Kewirausahaan dan Inovasi Bisnis 1 Untar, 2011-09-15) Hendri, Meriza
    Himpunan Pengusaha Muda Indonesia (HIPMI) berperan dalam membina mahasiswa yang telah memiliki bisnis. Namun demikian, sebagian besar bisnis anggota HIPMI adalah PT yang bergerak di bidang kuliner yang usahanya belum terlalu besar dan belum berkembang. Penelitian ini bertujuan untuk menganalisis kreatifitas dan inovasi mahasiswa yang memliki usaha dan tergabung dalam HIPMI perguruan Tinggi di Kota Bandung. Objek penelitian ini adalah pengurus Hipmi Bandung dan mahasiswa yang merupakan anggota HIPMI Perguruan Tinggi di Kota Bandung. Metode penelitian ini adalah deskriptif analitis. Berdasarkan temuan dan analisis, didapatkan bahwa HIPMI BPC Bandung memiliki komitmen yang tinggi untuk mengembangkan kewirausahaan mahasiswa sejalan dengan program pemerintah dengan membentuk HIPMI Perguruan Tinggi. Program-program HIPMI PT diarahkan untuk mengembangkan kreativitas dan inovasi mahasiswa selain pengembangan usaha mereka. Kreativitas mahasiswa setelah mendapatkan program-program HIPMI PT belum tinggi. Demikian juga dengan inovasi mereka dalam aspek inovasi produk, proses, organisasi dan bisnis. Namun demikian, kreativitas dan inovasi tersebut dapat terus dikembangkan
  • No Thumbnail Available
    Item
    ANALYSIS ASPECT INNOVATION, CREATIVITY AND ENTREPRENEURIAL OF DIANA PRINT DIGITAL AS IDEA BUSINESS PLAN
    (ISC Faculty of Economics Univeritas Negeri Jakarta, 2010-11-09) Ridwansyah, Iwan; Hendri, Meriza
    In all globalization of computerization this time, needed a human being which will open employment alone, because progresively difficult work field day isn’t it got. To open work which is good to be needed a business plan, where with matured business plan hence resistance to face can anticipate and managed to be searched way out. Business plan is an guidance able to be developed and can follow as long as business age, and expected can give more information detailed to the all aspect operate for company in the past and period to now, and some years projection forwards. Business plan is documentation financing of which can move forward the target company which intrinsically is a planning process of marketing, operation, human resource, monetary and business management system. In digital print Diana plan business will study four important aspect in management that is administration aspect, marketing aspect, operational aspect and monetary aspect. Besides four mentioned aspect, in this innovate in used equipment facet and innovation in marketing facet. So that of management company can determine marketing plan, personel plan and monetary plan for present day situation and a period of/to come. From result analyse and solution there are some point conclusions of which can made guidance to all owners of capital to be able to figure in the fund of to company of than can assist government in the case of creating new employment.
  • No Thumbnail Available
    Item
    ANALYSIS OF ENTREPRENEURIAL QUALITY OF MICRO, SMALL AND MEDIUM ENTERPRISE IN BANDUNG
    (Economics Faculty Jenderal Soedirman University, 2010) Sumadhinata, Yelli Eka; Hendri, Meriza; Sukandi, Pipin
    Micro, Small and Middle enterprise plays strategic role in Bandung Economic in different industries. Most of them are in creative industry, others are shoes, textiles, food and beverages and also telecommunication industry. Unfortunately, most of them run business based on their experience but limited knowledge based. Consequently, they can’t develop their business and some of them find difficulties in financial aspects. Bandung City government tries to develop those business owners. Besides that, some professional association like KADIN, HIPMI also help them in educating them. The goal of this study is to know and analyze quality of micro, small and medium enterprise entrepreneurial from entrepreneurial characteristics, marketing aspect, financial aspect, technology aspect and cooperation aspect. Research objects are micro, small and medium enterprise owners in Bandung who have joined Kadin or Hipmi Bandung and receive guidance from Bandung government in 2010. This study uses descriptive method with descriptive and explanatory survey. Qualitative and quantitative is used to analyze data. The result show Qualities of entrepreneurial they are not too active in business association. Others are search for business opportunity, efficient and others. In the market access, they do not know market share and market structures exactly. They don’t promote routinely and do not give after sales service. In the capital access, most of Micro, Small and Medium Enterprises do not know about how to get capital and others. In the technology access, most of Micro, Small and Medium Enterprises don’t use IT for their business. Finally, Micro, Small and Medium Enterprises offers partnership to others.
  • No Thumbnail Available
    Item
    ANALYSIS OF SETTING UP PROVINCIAL CREDIT GUARANTEE INSTITUTION TO ASSIST MICRO, SMALL AND MEDIUM ENTERPRISE IN WEST JAVA, INDONESIA
    (the Universiti Teknologi MARA Johor, 2011) Haruman, Tendi; Hendri, Meriza
    PURPOSE - The purpose of this study is to provide assessment for the establishment of the Local Credit Guarantee institution in West Java which prudent, transparent, efficient, sustainable, and beneficial to society and national economy. DESIGN - The research method used is descriptive research method. According to Malhotra, descriptive research is a type of conclusive research That has its major objective the description of something - usually characteristics or functions (Malhotra, 2004: 78). In this research, descriptive research is used to describe the environmental conditions of economic, social and cultural laws and institutions Credit Guarantee Corporation of West Java, which will be established. FINDINGS - This study found that analysis of Economics environment, Politics, Law, Social and Cultural have an opportunity to set up this institution. Local Credit Guarantee Institution in West Java which prudent, transparent, efficient, sustainable, and beneficial to society and the national economy is feasible and economically profitable to be set up after analyzing operations management, human resources management, finance management and marketing management analysis. RESEARCH LIMITATION - This research is limited to analyze on the quantity of micro, small and medium enterprise in West java. This research has not calculated the quality of each micro, small and medium enterprise from aspect of business potential, moral hazard and comparison to other previous program that has been implemented by government. PRACTICAL IMPLICATION - This study can be used by West Java Governor to set up Local Credit Guarantee Institution which prudent, transparent, efficient, sustainable, and beneficial to society and the national economy can be established as feasible and economically profitable. ORIGINALITY - This paper is new way to analyze probability of setting up Local Credit Guarantee Institution from aspect of legal, economic, social and culture
  • No Thumbnail Available
    Item
    CORPORATE SOCIAL RESPONSIBILITY ENGAGEMENT AMONG SMALL AND MEDIUM ENTERPRISES
    (CIEL SBM-ITB Gedung SBM-ITB, 2010-07-11) Patminingsih, Sri Astuti; Hendri, Meriza
    The main objective of this paper is to examine the engagement of small and medium enterprises in corporate social responsibility program. Small and medium enterprises represent the largest proportion of established business in Indonesia. Therefore, the role of small and medium enterprises towards the nation’s growth with respect to the economy, employment as well as Gross Domestic Product is very important. The research investigates the attention paid by small and medium enterprises to CSR issues, social activities promoted by the companies, and the motivation to adopt CRS behavior. The respondents are randomly chosen from the small and medium enterprise in Bandung. The finding reveals that small and medium enterprises attention to CSR issues and adoption of CSR behavior is quite high.
  • No Thumbnail Available
    Item
    ENHANCING CONSUMER LOYALTY IN ISLAMIC BANKING THROUGH THE APPLICATION OF CARTER
    (International Conference on Business, Entrepreneurship and Management 2012, San Beda College, 2012-01-25) Pratminingsih, Sri Astuti; Hendri, Meriza; Tasyrifan, Ahmad
    The Islamic banks development in Indonesia experienced very remarkable growth. Central Bank of Indonesia revealed that assets of the Indonesia Islamic banking industry has risen more than 35 times from $1.79 billion in 2000 to $100.8 billion in 2010, with an average of 53.32% growth per year over the past eight years. In spite of this phenomenal growth, Islamic banks only gain 3.2% of banking industry market share. In order to increase its market share in the modern customer centric competitive arena'the bank have to satisfl its customers. There has been evidence that when customers are satisfied they will become loyal customers of the bank. The purpose of this paper was to examine major factors that reflected customers' perception and satisfaction on Islamic Bank.This research was conducted through the application of CARTER for evaluating service quality and its influence on customers' satisfaction levels and customers' loyalty in Islamic bank. Research was conducted in Bandung (Indonesia) with 300 customers as respondents. The survey questions were organized based on CARTER attributes. The collected data was analyzed by using SPSS software. The research findings indicated that service quality and customers' satisfaction has\d a significant and positive relationship with customers' loyalty.
  • No Thumbnail Available
    Item
    ENTREPRENEURSHIP EDUCATION AND FAMILY BUSINESS ON STUDENT’S INTENTION TO CONTINUE FAMILY BUSINESS: Students of Economic and Business Faculty, Widyatama University
    (Solid State Technology Volume: 63 Issue: 3, 2020) Hendri, Meriza; Kaniawati, Keni
    One of strategic program to develop entrepreneurship in Indonesia is to educate students at universities. This program is also run by faculty of economic and business, Widyatama University by educating entrepreneurship for two semesters. There is an interested thing for students where 44 students of 103 students are from family business. Unfortunately, most of them are reluctant to continue their parents’ business. It is supposed related to entrepreneurship education and family business. Research objectives are to know and analysis entrepreneurship education, family business, student’s intention to continue family business, the influence of entrepreneurship education and family business toward student’s intention to continue family business. Descriptive and verificative method is used to answer research questions. Data is collected from 44 students. Census is used to collect data. The results of the study indicate that entrepreneurship education influences student’s intention to continue family business but smaller than influence of family business to student’s intention to continue family business. Meanwhile, entrepreneurship education and family business influence student’s intention to continue family business. Limitation, it’s only run for three classes with one lecturer. Practical implication, university can design entrepreneurship education with focus to students’ intent to continue family business with prior to mapping students’ family business. Originality, this research provides a meaningful contribution since a lot of entrepreneurship education can’t create entrepreneur.
  • No Thumbnail Available
    Item
    THE INFLUENCE OF ADVERTSING PROGRAM THOROUGH INTERNET TOWARD TARGET MARKET BUYING DECISION (Case Study: Creative Industry in Bandung)
    (the Universiti Teknologi MARA Johor, 2011) Ridwansyah, Iwan; Hendri, Meriza
    According to the site-stat.com www.internetworld, citing data from the organizers of the Association of Indonesian Internet service (APJII) in 2008 recorded more than 25 million Internet users in Indonesia of the Indonesian population of 237 million people. Whereas in 2000, Internet users in Indonesia is still about 2 million people. And with the development of Bandung as one of the important cities in the development of creative industries in Indonesia, making the competition among actors become highly competitive creative industries. Advertising is one form of promotion is often done by companies to win the competition in introducing their products to consumers and persuade them to make a purchase. The development of information and communication technology now enables companies to take advantage of advertising media that the global nature of the internet. The purpose of this study is to investigate the implementation of advertising programs via the Internet, the influence of advertising programs via the Internet to purchase decisions target audience, and which element of the ad the most dominant variable influencing the purchase decision of the target audience. The nature of this research is descriptive and verification method explanatory survey. Research questionnaire distributed to 90 respondents, with statistical testing method used was path analysis.
  • No Thumbnail Available
    Item
    THE INFLUENCE OF CURRICULUM AND LECTURERS TOWARD QUALITY OF ENTREPRENEURIAL GRADUATES IN BANDUNG
    (CIEL SBM-ITB Gedung SBM-ITB, 2009-07-20) Haruman, Tendi; Hendri, Meriza; Hendrawan, Riko
    Is an entrepreneur born or created? This is a hard question in the middle of higher competitions among universities and institutes which are offering entrepreneurship as their competitive advantage since our government is focusing on this concept to face global economic crises. The goals of this study are to know and analyze entrepreneurial curriculum, lecturers who teaches entrepreneurship, quality of entrepreneurial graduates and the influence of curriculum and lecturers toward quality of entrepreneurial graduates. Research objects are graduates from universities and institutes which offer entrepreneurship in Bandung City. This study uses descriptive – verificative method with descriptive and explanatory survey. Path analysis is used to analyze data. The result shows that curriculum and lecturers influence quality of entrepreneurial graduate 73.9% and it means high. Lecturer is more dominant influence quality of entrepreneurial graduate such as 39% meanwhile curriculum 34.9%.
  • No Thumbnail Available
    Item
    THE INFLUENCE OF ENTREPRENEURIAL CURRICULUM, LECTURER, AND EXTRA CURRICULUM PROGRAMS TOWARD STUDENTS OF BUSINESS AND MANAGEMENT FACULTY OF WIDYATAMA UNIVERSITY INTENTION TO BE AN ENTREPRENEUR
    (CIEL SBM-ITB Gedung SBM-ITB, 2010-07-11) Haruman, Tendi; Hendri, Meriza
    Business and Management Faculty of Widyatama University gives entrepreneurial curriculum, lecturers and other extra curricula programs to the students. Prof Koesbandijah, the founder of Widyatama University and she is also an entrepreneur, has taken part to promote entrepreneurship. Her involvement is to give students direct example that owner of Widyatama University support and encourage them to be entrepreneur after graduate. Unfortunately, this goal has not been seen yet. The aim of this research is to find the influence of entrepreneurial curriculum, lecturers and extra curricula activity toward students of Business and Management Faculty intention to be an entrepreneur. Research objects are 353 students of Business and Management Faculty, Widyatama University. This study uses descriptive-verificative method with descriptive and explanatory survey. Path analysis is used to analyze data. Curriculum, lecturers, and extra curriculum activity give positive influence on student’s intentions to be an entrepreneur 25.2%. Other factors is bigger than curriculum, lecturers and extra curriculum activity influence on student’s intentions to be an entrepreneur such as family, entrepreneurship event and media. Curriculum and lecturers influence student’s intentions to be an entrepreneur. But, extra curriculum activity does not give positive influence on student’s intentions to be an entrepreneur.
  • No Thumbnail Available
    Item
    THE INFLUENCE OF MARKETING MIX TOWARD STUDENTS INTENTION TO JOIN HIPMI STUDENT CHAPTER WIDYATAMA UNIVERSITY
    (2010-11-09) Susanto, R; Trismiyanto, Harun Heri; Hendri, Meriza
    Indonesian Young Entrepreneurs Association (HIPMI) Widyatama University student chapter had been set up around July 2010 at Widyatama University and it has been introduced through seminar and publication by printed media in Bandung. HIPMI has a committee to run this organization and one of them is marketing program through programs, joining fee, location and promotion as well as physical evidence, people and process. This research aims to analyze the influence of marketing program toward student’s intention to join HIPMI Widyatama University student chapter. Research objects are students of Widyatama University from Business and Management faculty. This study uses descriptive method. Questionare, interview and observation are used to collect data and descriptive statistical analysis is used to analyze data. Respondents know HIPMI Widyatama University student chapter. Respondents agreed that they know of the existence and secretariat of HIPMI Widyatama University student chapter. They believe with faculty coaches. Respondents were less agree with the benefits HIPMI Widyatama University student chapter for them. In addition, they are also sufficiently belief with the management and benefits programs offered to them. They are less aware of the program HIPMI Widyatama University student chapter. So is the way to join and participate in the program HIPMI Widyatama University student chapter. The latter is of interest to join only be considered adequate
  • No Thumbnail Available
    Item
    THE INFLUENCE OF MARKETING PROGRAM OF JIF’S BRAND TO FACE NATIONAL AND INTERNATIONAL COMPANY TOWARD CUSTOMER LOYALTY
    (CIEL SBM-ITB Gedung SBM-ITB, 2010-07-11) Hendri, Meriza; Oktari, Sari Dewi
    Cibaduyut has been known as center of shoe producers. But, a lot of shoes from national or international company offered to Bandung people. Consequently, shoe industry has high competition but there is a small company offers JIF’s Brand. This micro enterprise is owned by a house wife. She has a unique marketing program to win competition and until now, she has loyal customers. Unfortunately, competitors had able to influence JIF’s customers. The goal of this research is to know and analysis how is the marketing program, customer loyalty and it’s influence on customer loyalty. Research objects are individual costumer of JIF’S. This study uses descriptive-verificative method with descriptive and explanatory survey. Sample is 50 customers. Path analysis is used to analyze data. Marketing mix gives positive influence on customer loyalty. Simultaneously, product, price, place and promotion influence customer loyalty of JIF’s. It’s too small with 17.8%. Based on analytical to this data, most of factors influence customer loyalty is personal of JIF’s owner. In a micro business, owner becomes the most important factor influence customers to buy products. Partially, price becomes the only one factor that influence customer loyalty. Product, place and promotion do not give influence.
  • No Thumbnail Available
    Item
    THE INFLUENCE OF ORGANIZATIONAL SUPPORT TO KNOWLEDGE SHARING AT UNIVERSITIES IN INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Putri, Ratna Komala; Putra, Ivan Gumilar Sambas; Hendri, Meriza; Nilasari, Irma
    Objective - To produce a study of organizational support for knowledge sharing (KS) in private universities in Indonesia. Design/method/ approach - Combined qualitative and quantitative research, the test tool uses SEM (Structural Equation Modeling) for the verification hypothesis. Whereas for qualitative research with FGD and interviews. Originality/value - based on searches from several previous studies, shows that research on the influence of organizational support for knowledge sharing has never existed. So that this research can be used as literature to increase knowledge sharing in the university environment. Findings - Increasing sharing of knowledge in higher education institutions can be carried out effectively if organizational support is enhanced.
  • No Thumbnail Available
    Item
    THE INFLUENCE OF PROMOTION AND PRICE TOWARD PURCHASE DECISION OF USED CARS IN THE SHOWROOM MURDIK MOTOR PURWAKARTA REGENCY
    (WIBEST-III, 2022) Akbar, Ryan Prasetia; Asfahani, Rayhan; Zihad, Mochamad; Darmawan, Apriansyah; Nugraha; Hendri, Meriza
    -
  • No Thumbnail Available
    Item
    THE INFLUENCE OF PROMOTION AND SERVICE QUALITY TOWARD CONSUMER PURCHASE DECISION OF LESTARI JAYA BROILER CHICKEN STORE
    (WIBEST-III, 2022) Mustopa, Aji; Mahendra, Febriansyah; Arantza, Oxa De; Putra, Aldi Ardana; Hafizh R, Rifki Muhammad; Hendri, Meriza
    -
  • No Thumbnail Available
    Item
    INTERNATIONAL MARKETING PROGRAM OF COFFEE BY FARMERS THAT JOIN COFFEE COOPERATIVE IN PANGALENGAN
    (The 3rd Indonesian International Conference on Innovation, Entrepreneurship & Small Business, SBM ITB - CIEL, 2011-07-26) Hendri, Meriza
    Coffee has been known all over the world and become the second commodity that is marketed in the global market actively. One of famous coffee in Europe is Preanger Coffee and it comes from Pangalengan, West Java. People of Pangalengan planted Arabica coffee as well as Robusta. But, most of them planted Arabica type now days because international markets require Arabica type with certain condition. Those people are farmers and they join Koperasi Warga Masyarakat Desa Hutan (KOWAMAH). The aim of this research is to find out International marketing Program of KOWAMAH to market their product globally. Research objects are management of KOWAMAH and Dinas Perkebunan, West Java Province. This study uses descriptive method. Interview, observation and documentation are used to collect data. Research found that Coffee demand by international market is Coffee specialty which is Arabica and planted on 1000 metres over see level and has flavor, aroma, body, acidity, bitterness and astringent. Kowamah has marketing program are product, price, place and promotional activities through marketing public relations. One of key success factors owned by Kowamah is total supported by Government, namely Dinas Perkebunan, West Java Province. Buyer of Preanger Coffee is organizational scale and one of them who are interested to buy a company from Australia. Kowamah chooses indirect exporting to abroad and product adaptation strategy. Kowamah manages their international marketing activities through export departments. Kowamah started it’s first export to Australia on February 2010.
  • No Thumbnail Available
    Item
    THE MARKETING QUALITY OF STUDENT PRENEUR AT WIDYATAMA UNIVERSITY TO WIN COMPETITION AMONG BUSINESSMEN
    (ISC Faculty of Economics Univeritas Negeri Jakarta, 2010-11-09) Koes, Elisabeth; Astuti, Sri, P; Hendri, Meriza
    Widyatama University has committed to develop student preneur for the students. It has been stated by rectorat policy that University of Widyatama wants their graduates as job creator, not as job seeker. The students are encouraged to join HIPMI (Indonesian Young Entrepreneurs Association) student Chapter Widyatama University. Based on observation, they offer any kind business, but limited marketing concept. Research objects are students who have run business. This study uses descriptive method. Questionares, interview and observation are used to collect data and descriptive statistical is used to analyze data. Marketing Quality of student preneur is they have less understood market share, market structure and market growth in their business. Students have set their market coverage by mapping areas that they can serve. Basically, respondents understand about marketing concept. Unfortunately, students only agree enough to this concept since they know segmentation, but they are not sure in segmenting their market. Consequently, target market becomes unclear too for their business. Quality product becomes a strategic offering to customers. Students can determine price of their product. They distribute the product by using distributor. Students have not used promotional activity as one of key instrument to develop their business.
  • No Thumbnail Available
    Item
    PENGARUH KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN TEH KOTAK ULTRA RASA MELATI OLEH REMAJA DI KOTA BANDUNG
    (The 3rd National Conference on Management Research, Sekolah Tinggi Manajemen PPM (Research Center and Case Clearing House (RC-CCH), 2009-11-05) Hendri, Meriza
    Persaingan dalam industri minuman teh dalam kemasan kotak semakin tinggi yang diperebutkan oleh perusahaan besar seperti Sosro dengan Teh Sosro, PT Ultrajaya dengan Teh kotak Ultra rasa melati dan lain-lain. PT Ultrajaya Milk merupakan perusahaan yang pertama kali menawarkan teh dalam kemasan kotak. Akan tetapi, merek Teh Kotak Ultra rasa melati belum diingat oleh remaja sedangkan manajemen PT Ultrajaya Milk Industry and Trading Company Tbk telah menerapkan komunikasi pemasaran melalui kegiatan promosi dan non promosi untuk memasarkannya. Rumusan masalah penelitian ini adalah bagaimana kinerja komunikasi pemasaran Teh Kotak Ultra rasa melati, bagaimana keputusan pembelian Teh Kotak Ultra rasa melati oleh remaja di Kota Bandung dan sejauh mana pengaruh komunikasi pemasaran terhadap keputusan pembelian Teh Kotak Ultra rasa melati oleh remaja di Kota Bandung. Penelitian bersifat deskriptif dan verifikatif dengan metode penelitian survai deskriptif dan eksplanatori dengan menggunakan teknik stratified random sampling untuk menarik sampel. Ukuran sampel 300 reponden. Teknik pengumpulan data terdiri dari studi kepustakaan, observasi dan kuesioner. Sedangkan teknik analisa data yang digunakan adalah path analysis. Hasil penelitian menunjukkan bahwa komunikasi pemasaran berpengaruh terhadap keputusan pembelian Teh Kotak rasa melati oleh remaja di Kota Bandung. Akan tetapi, kegiatan non promosi memberikan kontribusi pengaruh lebih besar daripada kegiatan promosi.
  • No Thumbnail Available
    Item
    PERSEPSI MAHASISWA ANGKATAN TAHUN 2008 ATAS BAURAN PEMASARAN JASA UNIVERSITAS WIDYATAMA
    (JURNAL BISNIS, MANAJEMEN & EKONOMI, Vol 9 No.6, Fakultas Bisnis & Manajemen Universitas Widyatama, 2008-11) Sofyandi, Herman; Hendri, Meriza; Budi, Takoda Setia
    -
  • No Thumbnail Available
    Item
    THE PLANNING OF MATERIAL SUPPLIER BUSINESS OF SARI ENDAH NATURE
    (2009) Hendri, Meriza; Lasniroha, Tetty, S; Hendariyanto, Arif
    External environment of Sari Endah consists of economic, politics, social, competition, consumers and technology. Beside that, there is internal environment with key business success. SWOT analysis indicates strength is bigger than weakness and opportunity of this business is bigger than threat. Alternative of strategy based on it’s position is Vertical Integration strategy. Marketing plan based on geographic and behavior segmentation. Bandung city, Bandung region, Cianjur as business market and individual as consumer market in the target market. Positioning, as competitive truck for natural material transportation with product quality and competitive price. Product is offered to consumers directly but there is no promotion except word of mouth strategy. Employees consist of driver and staff, administration, finance and marketing staff. Physical evidence such as office to support process which has standard operation procedure. Operation planning focuses on facility, material, process and technology. Meanwhile human resources planning is started from recuitment and rewarding. Business management system consist of quality management, risk management and innovation management. Capital to buy the truck and for operational cost is from the company it self. Based on Timmon criteria, payback period is 22 months, gross profit margin 41%, nett profit margin 35%, IRR 19% and is bigger than deposito interest 7%. Return on investment 62% and profit after tax 32%. These indicate that the investment by buying two trucks is higher potential and feasible.