International Journal of Management

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Browsing International Journal of Management by Author "Afifah, Salma A."

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    THE USE OF THE SAFE MASK BASED ON PRICE AND CONSUMER KNOWLEDGE
    (Solid State Technology, 2020) Hapsari, Ayuningtyas Y.; Afifah, Salma A.; Rhusyana, Wildan; Hakim, Muhammad L; Nugraha, Wandi M
    This study aims to find out public knowledge in the use of masks and the decision to use masks to use and the influence of price and knowledge of masks in using masks to use masks to be used partially or simultaneously. This research uses a descriptive verification method by distributing questionnaires to 115 residents of Bandung City evenly in five regions using accuracy tests, the Hosmer and Lemeshow models' feasibility test, the Nagelkerke r square test, and hypothesis testing. Based on the calculation results, it can be concluded that the price has a significant effect on the decision to use a safety mask. Public knowledge has a significant effect on the decision to use a safety mask, and price and public knowledge have a simultaneous influence on using a mask to use.