FACTORS THAT AFFECT STOCK PRICING IN INDONESIA STOCK EXCHANGE
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This study identifies factors of affecting stock pricing in the financial industry, and define which of the most important factors having powerful effect on the firm stock price. The study also interested to show factors that investors rely on to take their investment decisions. The data used in this study were collected from the period of 2009 to 2013 of financial industry listed in Indonesia Stock Exchange which samples were taken from 18 companies. Panel data regression methods have been conducted to explain factors affecting stock pricing on the firm stock price. Regression result indicates that, profitability, leverage, and dividend policy have negative impact on the firm stock price. Moreover, systematic risk and institutional ownership significantly affect on the firm stock price.