ANALYSIS OF TOURISM PERCEPTION USING THE IMPORTANCE PERFORMANCE ANALYSIS METHOD TOWARD JAYAGIRI HIKING TRAIL BANDUNG
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Solid State Technology Volume: 63 Issue: 3
Abstract
The geographical location of Bandung which is surrounded by mountains has become an exotic
tourist destination for local and foreign tourists. But a tour package offered to tourists who have an interest
in hiking to explore the mountains of Bandung is relatively rare. Whereas the prospect of tourism in the
form of ecotourism like that is quite a lot of devotees from both local and foreign tourists. In this case the
Jayagiri Bandung hiking trail has not been maximally satisfying the desires of hiking tourists, it is necessary
to analyze what influential factors are analyzed through Importance Performance Analysis (IPA). This
analysis method is to find which elements are considered important by tourists, so that suggestions and
conclusions can be drawn for the further development of Jayagiri hiking tours. This research produced an
analysis that there are still many deficiencies that can reduce the experience of tourists in hiking trips,
including hiking posts and adequate information boards, stalls to buy food, and the absence of public toilets.
This needs special attention to be able to provide a good traveling experience and make tourists decide to
repeat hiking again in Jayagiri, while from the gap analysis between satisfaction and interests it can be seen
that the facilities or services of the Jayagiri hiking trail have not exceeded tourists' expectations.
Description
Keywords
Hiking Jayagiri, Perception, Importance Performance Analysis, Tourist Satisfaction