ATTITUDE AND PERCEIVED BEHAVIORAL CONTROL ON INTENTION OF CUSTOMERS IN TAKING DECISIONS TO PURCHASE HOME IN BANK A
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02
Abstract
The house is one of the basic human needs that must be met. But house prices continue to soar every
year, making it rare for people to be able to buy a house in cash. Rising house prices can be caused by several
factors, one factor is the market mechanism. The purpose of this study was to determine how the influence of Attitude
and Perceived Behavioral Control on the Intention of Bank A customers in making home purchase decisions. And to
find out Attitude and Perceived Behavioral Control of Bank A customer Intention partially. The research method
used is a quantitative research method with a survey approach, the population used is the customer and prospective
customers at Bank A. The sample of this study was 100 respondents. The analytical method used is multiple
regression analysis and hypothesis testing. The results of the analysis show that attitude influences intention, while
perceived behavioral control has no effect on attention.
Description
Keywords
Attitude, Perceived Behavioral Control, Intention