LESSONS LEARNED TO INCREASE THE DIGITAL STARTUPSSUCCESS RATE
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue
Abstract
Purpose:The purpose of this paper is to explore the lessons learned to increase the startups’ success rate based on a case study in Selurup, a digital startup worked on food delivery services.
Design/methodology/approach: To systematically identify the lessons learned, and this paper adopts the hypothesis-driven entrepreneurship framework. Guides by research questions described in the introduction section, the lessons learned are elaborated by using interviews with the co-founder.
Findings: Research in this paper, ultimately suggest the emerging digital startups to follow the hypothesis-driven entrepreneurship framework as the structured approach to face the extreme uncertainty that typically faced by the startups.
Research limitations/implications: Research in this paper explores the lessons learned only from one startup. Consequently, the lesson learned might not represented all the startups in Indonesia.
Practical implications: It is expected that the lessons learned from this research can give positive contribution to increase the emerging digital startups success rate.
Originality/value: This study academically explores the lesson learned especially from the emerging digital startups, following the hypothesis-driven entrepreneurship framework.
Description
Keywords
Digital Start-ups, Innovations, Entrepreneurship, Digital-Economy