AN EMPIRICAL TESTING OF CO-OPERATIVE ENTERPRISE CUSTOMER OR MEMBER LOYALTY CONCEPT (Case Study of Co-operatives Consumer in West Java Province of Indonesia)

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dc.contributor.authorPadmakusumah, Rizal Ramdan
dc.contributor.authorSaudi, Mohd Haizam Mohd
dc.contributor.authorSinaga, Obsatar
dc.date.accessioned2021-02-12T10:18:53Z
dc.date.available2021-02-12T10:18:53Z
dc.date.issued2019
dc.description.abstractThe purpose of this study is to assess the quality of member loyalty of co-operatives consumer in West Java Province of Indonesiaand also to examine or verify the concept of member loyalty empirically. The research method used is descriptive analysis or descriptive statistics. The test used is the validity test and reliability test which is assisted by IBM statistical software SPSS 23. To assess member loyalty, the interval class criteria are used. This study concluded that the member loyalty of co-operatives consumer in West Java Province of Indonesia is in a “good” criteria or condition. This study also showed that dimension of member loyalty is divided into two dimension namely, behavioral loyalty and attitudinal loyalty. The final important finding of this research is that indicator of member loyalty is consists of seven indicators namely, repeat purchase, buy different products, word of mouth, price (cost) sensitivity, retention to better alternatives, investment, and active in planning-managing-controlling co-operative.en_US
dc.identifier.issn1943-023X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12453
dc.language.isoenen_US
dc.publisherJournal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issueen_US
dc.subjectCustomeren_US
dc.subjectMemberen_US
dc.subjectLoyaltyen_US
dc.subjectCo-operativeen_US
dc.subjectEnterpriseen_US
dc.titleAN EMPIRICAL TESTING OF CO-OPERATIVE ENTERPRISE CUSTOMER OR MEMBER LOYALTY CONCEPT (Case Study of Co-operatives Consumer in West Java Province of Indonesia)en_US
dc.typeArticleen_US
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