AN EMPIRICAL TESTING OF CO-OPERATIVE ENTERPRISE CUSTOMER OR MEMBER LOYALTY CONCEPT (Case Study of Co-operatives Consumer in West Java Province of Indonesia)
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Date
2019
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Journal ISSN
Volume Title
Publisher
Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue
Abstract
The purpose of this study is to assess the quality of member loyalty of co-operatives consumer in West Java Province of Indonesiaand also to examine or verify the concept of member loyalty empirically. The research method used is descriptive analysis or descriptive statistics. The test used is the validity test and reliability test which is assisted by IBM statistical software SPSS 23. To assess member loyalty, the interval class criteria are used. This study concluded that the member loyalty of co-operatives consumer in West Java Province of Indonesia is in a “good” criteria or condition. This study also showed that dimension of member loyalty is divided into two dimension namely, behavioral loyalty and attitudinal loyalty. The final important finding of this research is that indicator of member loyalty is consists of seven indicators namely, repeat purchase, buy different products, word of mouth, price (cost) sensitivity, retention to better alternatives, investment, and active in planning-managing-controlling co-operative.
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Keywords
Customer, Member, Loyalty, Co-operative, Enterprise