PREDICTING CONSUMER BEHAVIORAL INTENTION IN BANDUNG ETHNIC RESTAURANT

Pratminingsih, Sri Astuti; Boediprasetya, Agoestiana

PREDICTING CONSUMER BEHAVIORAL INTENTION IN BANDUNG ETHNIC RESTAURANT

dc.contributor.author	Pratminingsih, Sri Astuti
dc.contributor.author	Boediprasetya, Agoestiana
dc.date.accessioned	2015-01-29T03:58:28Z
dc.date.accessioned	2020-01-17T03:54:11Z
dc.date.available	2015-01-29T03:58:28Z
dc.date.available	2020-01-17T03:54:11Z
dc.date.issued	2014-08-29
dc.description.abstract	Bandung is one of popular culinary tourism destination in Indonesia. The significant growth of restaurant industry in Bandung makes the competition in this industry become more intense. To win the competition, restaurant owner needs to learn more about consumer behavior. This study investigated consumer buying behavior towards ethnic restaurants. Data were collected using a questionnaire survey (n = 300) at ethnic restaurants in Bandung. Of particular interest was the role of consumers‘ shopping values of eating-out and their behavioral intention on ethnic restaurant. The findings indicated that hedonic and utilitarian values have significant influences on the level of customer satisfaction when they consumed food at this traditional restaurant. The study also reveals that shopping value influenced customer behavioral intention in the future.	en_US
dc.identifier.isbn	978-986-89844-0-0
dc.identifier.uri	http://repository.widyatama.ac.id/xmlui/handle/123456789/4595
dc.language.iso	en	en_US
dc.publisher	Annual Symposium on Management and Social Sciences (ASMSS), Asia-Pacific Conference on Management on Business (APCMB),Korea E-trade Research Institute (KETRI)	en_US
dc.relation.ispartofseries	;KII.FD.006
dc.subject	utilitarian value	en_US
dc.subject	hedonic shopping value	en_US
dc.subject	satisfaction	en_US
dc.subject	behavioral intention	en_US
dc.title	PREDICTING CONSUMER BEHAVIORAL INTENTION IN BANDUNG ETHNIC RESTAURANT	en_US
dc.type	Presentation	en_US