THE INFLUENCE OF PRODUCT QUALITY TOWARD PURCHASE DECISION BASED ON CONSUMER PERCEPTION

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dc.contributor.authorBayunitri, Bunga Indah
dc.contributor.authorPratiwi, Atriani Pramesti
dc.contributor.authorDewa B., Ignatius Oki
dc.date.accessioned2021-02-05T07:05:39Z
dc.date.available2021-02-05T07:05:39Z
dc.date.issued2020
dc.description.abstractThis research aims to examine the product quality to purchasing decisions based on consumer perceptions. This research uses quantitative research methods with the object is taken from the consumer of Kopi Toko Djawa. The sampling technique used in this research is a random sample technique. Based on results that product quality has an influence on purchasing decisions based on consumer perception is 85.5%. This shows that the better quality of the product, the better the purchasing decision.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12043
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2en_US
dc.subjectBandungen_US
dc.subjectConsumer Perceptionen_US
dc.subjectKopi Toko Djawaen_US
dc.subjectProduct Qualityen_US
dc.subjectPurchase Decisionen_US
dc.titleTHE INFLUENCE OF PRODUCT QUALITY TOWARD PURCHASE DECISION BASED ON CONSUMER PERCEPTIONen_US
dc.typeArticleen_US
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