THE INFLUENCE OF PRODUCT QUALITY TOWARD PURCHASE DECISION BASED ON CONSUMER PERCEPTION

Bayunitri, Bunga Indah; Pratiwi, Atriani Pramesti; Dewa B., Ignatius Oki

THE INFLUENCE OF PRODUCT QUALITY TOWARD PURCHASE DECISION BASED ON CONSUMER PERCEPTION

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Bunga Indah Bayunitri - THE INFLUENCE OF PRODUCT QUALITY TOWARD PURCHASE DECISION BASED ON CONSUMER PERCEPTION.pdf(182.59 KB)

Date

2020

Authors

Bayunitri, Bunga Indah

Pratiwi, Atriani Pramesti

Dewa B., Ignatius Oki

Publisher

International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2

Abstract

This research aims to examine the product quality to purchasing decisions based on consumer perceptions. This research uses quantitative research methods with the object is taken from the consumer of Kopi Toko Djawa. The sampling technique used in this research is a random sample technique. Based on results that product quality has an influence on purchasing decisions based on consumer perception is 85.5%. This shows that the better quality of the product, the better the purchasing decision.

Keywords

Bandung, Consumer Perception, Kopi Toko Djawa, Product Quality, Purchase Decision

URI

http://repository.widyatama.ac.id/xmlui/handle/123456789/12043

Collections

International Journal

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