PENGARUH KUALITAS JASA TERHADAP LOYALITAS ANGGOTA FITNESS VIEW BANDUNG

Sumadhinata, Yelli Eka

PENGARUH KUALITAS JASA TERHADAP LOYALITAS ANGGOTA FITNESS VIEW BANDUNG

dc.contributor.author	Sumadhinata, Yelli Eka
dc.date.accessioned	2016-09-08T04:19:59Z
dc.date.accessioned	2019-10-21T12:19:22Z
dc.date.available	2016-09-08T04:19:59Z
dc.date.available	2019-10-21T12:19:22Z
dc.date.issued	2016-05-12
dc.description.abstract	Public awareness of a healthy lifestyle began to grow in Indonesia. Shapely but also to be healthy. Lifestye shift, the need for healthy living is getting better. "Said Dina Carol organizers Indonesia Fitness & Health Expo (IFEX) 2014, in Jakarta (source: http: //health.kompas.com/). The density of activity in recent times cause people do not have many time to do sports, it makes a business opportunity that opened a fitness center which is considered quite promising. Fitness is : sporting activities include the establishment of the muscles of the body / physical done regularly and periodically aimed to keep the vitality of the body and practice (source: http: // toward fitness.blogspot.co.id) Fitness View is one of the company manage your fitness business in town Bandung. Every company is expected to be competitive in the market to be able to compete with the company should be able to provide quality products and services so that consumers can be loyal to company. The purpose of this study was to determine whether there was an effect on the quality of services to loyalty members Fitness View Bandung. The research method in this research is descriptive verification method. The population in the study were 108 respondents, members of Fitness View Bandung, this study sample of 85 respondents. Results from the study showed that the quality of services and significant positive effect on loyalty fitness members and the influence of qualitty od services to loyalty at 53.8% and the rest is influenced by other variables not examined in this study.	en_US
dc.identifier.issn	2089-1040
dc.identifier.uri	http://repository.widyatama.ac.id/handle/123456789/7295
dc.publisher	Seminar Nasional Kewirausahaan & Inovasi Bisnis VI, Jurusan Manajemen Fakultas Ekonomi, UPT MKU dan Magister Manajemen Universitas Tarumanagara	en_US
dc.relation.ispartofseries	;KIN.CD.0116
dc.subject	Quality Of Service	en_US
dc.subject	Loyalty	en_US
dc.title	PENGARUH KUALITAS JASA TERHADAP LOYALITAS ANGGOTA FITNESS VIEW BANDUNG	en_US
dc.type	Presentation	en_US