ENTREPRENEURSHIP EDUCATION IN UNDERGRADUATE PROGRAM TO SUPPORT THE CREATION OF YOUNG WOMEN ENTREPRENEUR
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Date
2014-02-14
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Publisher
Widyatama International Seminar
Abstract
Women role in the society is increasing. More
women entrepreneurs are existed in the market. However,
the number of women entrepreneur is still below men
entrepreneurs whereas number of productive women is
higher than that of men. Past researches argue that it is due
to women that tend to be risk averse while entrepreneurs
are close related with risk taking behaviour. Past researches
also argue that risk taking behaviour can be learned.
Therefore, this study will analyse the risk taking behaviour
of young women entrepreneurs and factors influencing that
behaviour. The result shows that those young women
entrepreneurs have anticipated every risk that might occur
and able to see failure as part of their business journey. The
reasons that let them keep moving are (1) the fact that they
are still able to grab the benefits from the market, (2) their
positive concept about failure, (3) and the role of
facilitators in guiding them, and make them more
confidence in running the business.
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Keywords
young women entrepreneur, risk taking behaviour, entrepreneurship education