FAKTOR INTERNAL, EKSTERNAL, DAN SITUASIONAL YANG MENENTUKAN NIAT KONSUMEN UNTUK MEMBELI ULANG
| dc.contributor.author | Zulganef | |
| dc.date.accessioned | 2018-07-30T06:49:17Z | |
| dc.date.accessioned | 2020-01-17T09:18:10Z | |
| dc.date.available | 2018-07-30T06:49:17Z | |
| dc.date.available | 2020-01-17T09:18:10Z | |
| dc.date.issued | 2006-10 | |
| dc.description.abstract | This paper revealed the application of attribution theory to comprehend consumer behavio1: Meaning that the theory could be places as an ''umbrella" to study consumer behavior. Attribution theory is a social psychology theory that explained the certain reasons why people do some actions in daily social life. Through literature review, the writer found that factors determined consumer intention to buy are internal, external, and situational factors. | en_US |
| dc.identifier.issn | 1411-7835 | |
| dc.identifier.uri | http://repository.widyatama.ac.id/xmlui/handle/123456789/9584 | |
| dc.language.iso | other | en_US |
| dc.publisher | Jurnal Manajemen Indonesia, Sekolah Tinggi Manajemen Bisnis Telkom, Vol.6, No.3 | en_US |
| dc.relation.ispartofseries | JUN;0267 | |
| dc.title | FAKTOR INTERNAL, EKSTERNAL, DAN SITUASIONAL YANG MENENTUKAN NIAT KONSUMEN UNTUK MEMBELI ULANG | en_US |
| dc.type | Article | en_US |