EFFECT OF MARKETING MIX TOWARDS THE USAGE OF ATMS (AUTOMATIC TELLER MACHINES)

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dc.contributor.authorFaritzal, Adam
dc.contributor.authorSaudi, Mohd Haizam Mohd
dc.date.accessioned2021-02-10T02:15:34Z
dc.date.available2021-02-10T02:15:34Z
dc.date.issued2020
dc.description.abstractThe growth of the banking market in Indonesia, especially after the era of banking deregulation, is a growth in the retail banking market segment. The growth of the retail market segment is of course an opportunity for banking business players to be able to effectively cover it in need of strategies and relevant tips to anticipate it. The market has unique properties. The market is always changing and dynamic, especially in the modern world as it is today. Faced with this reality, companies are required to be able to develop marketing policies that are active and always keep abreast of technological and economic developments. An active and more market-oriented marketing policy brings the banking business to the absolute necessity of defining the needs and desires of consumers, not from the company's point of view. Thus the company can understand what is really the needs and desires of consumers.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12301
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol.24, Issue 02en_US
dc.subjectMarketing Mixen_US
dc.subjectATMen_US
dc.subjectBankingen_US
dc.titleEFFECT OF MARKETING MIX TOWARDS THE USAGE OF ATMS (AUTOMATIC TELLER MACHINES)en_US
dc.typeArticleen_US
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